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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Star Wars Rebels: Attack of the consumer products

Star Wars Rebels: Attack of the consumer products | Smart Media | Scoop.it
The Star Wars Rebels animated show launches next month while Disney Consumer Products unveils a wide assortment of CPs from Hasbro, Lego, Jay Franco and Rubies.
Karen B Wehner's insight:

May the Force protect you from the pre-emptive consumer products onslaught.  

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With New Toys, Lego Hopes To Build Girls Market : NPR

Retailers will soon start selling Lego Friends, the Danish toymaker's latest effort to boost sales to girls. But is Lego encouraging girls to build more, or is it simply reinforcing gender stereotypes?
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