Smart Media
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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’ | Smart Media | Scoop.it
TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’
Karen B Wehner's insight:

Yup: These days, ''digital-first'' really means ''mobile-first.''

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You Can’t Make It On YouTube Anymore

You Can’t Make It On YouTube Anymore | Smart Media | Scoop.it
At least, not alone.
Karen B Wehner's insight:

Really insightful commentary on why, when it comes to modern show-making (on YouTube and big screen alike), content is definitely not king. 

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YouTube's biggest stars are cashing in offline

YouTube's biggest stars are cashing in offline | Smart Media | Scoop.it
Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube .
Karen B Wehner's insight:

Personal makeup lines, book contracts, endorsement deals: Sky's the limit for the best of the best young, break-out YouTubers.

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Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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Bernie Su and Hank Green vlogging Pride and Prejudice. What's not to love?: The Lizzie Bennet Diaries on YouTube

Bernie Su and Hank Green vlogging Pride and Prejudice. What's not to love?: The Lizzie Bennet Diaries on YouTube | Smart Media | Scoop.it

Michael Andersen: "With the main thread of the story playing out from Lizzie Bennet’s perspective, other characters are turning to social media to fill in the details."


Via The Digital Rocking Chair
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Disney’s Maker Studios Struggles to Migrate Its Audience To Maker.tv

Disney’s Maker Studios Struggles to Migrate Its Audience To Maker.tv | Smart Media | Scoop.it
Collectively, between its 50,000-plus creators, Maker Studios boasts of 42 million unique monthly desktop users on YouTube--up 72% in December versus the same period during the previous year. Yet migrating those millions of Web video fans off YouTube hasn't proven so easy for Maker, which Walt Disney Co. acquired last March for upwards of $500 million.Last May, as Maker hosted its first NewFront sales event in New York, it also rolled out its own consumer Web destination: Maker.tv. That site att
Karen B Wehner's insight:

Maker Studios discovers the perils of moving from YouTube to a self-hosted website.

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Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content

Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content | Smart Media | Scoop.it
Maker Studios, the YouTube multichannel network owned by Disney, reached an exclusive deal with Latino-focused MCN MiTú to develop original and branded content aimed at the fast-growing U.S. Hispan...
Karen B Wehner's insight:

Smart move.

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Shaftesbury launches youth-focused digital agency

Shaftesbury launches youth-focused digital agency | Smart Media | Scoop.it
Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.
Karen B Wehner's insight:

New youth creative group aims to remedy the ''lack of branded content'' on YouTube. 

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Rescooped by Karen B Wehner from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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"YouTube Killed TV?" Not so fast - I'll bet Social TV has a fair shot at resuscitating. « Transmedia Camp 101

"YouTube Killed TV?" Not so fast - I'll bet Social TV has a fair shot at resuscitating. « Transmedia Camp 101 | Smart Media | Scoop.it
Tweets. Whoa! University of Toronto: Oohalala Mobile Launches North America's First Campus Augmented Reality Game http://t.co/I0mm5Kn2 15 minutes ago; A Visual History Of Twitter [Infographic] | Tracking Transmedia ...

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