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Transmedia and Tech Junior
Interactive entertainment and enlightenment for kids and the young-at-heart.
Curated by Karen B Wehner
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Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia and Tech Junior | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Karen B Wehner's insight:

A solid overview of what transmedia ''is,'' supported with some major exemplars, mainly out of Hollywood.

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Dr. Pamela Rutledge's curator insight, May 1, 2013 11:17 PM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 3:55 AM

Simple but genius.

 

Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds

Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds | Transmedia and Tech Junior | Scoop.it
More than half of all children in the UK own a physical toy based on free-to-play and subscription-based virtual worlds and games like Club Penguin or Mind Candy's Moshi Monsters, according to a new study by Dubit Research.

Via The Digital Rocking Chair
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