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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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McDonald's Is Losing the Happy Meal Crowd

McDonald's Is Losing the Happy Meal Crowd | Smart Media | Scoop.it
McDonald's has lost its first-place position as the chain with the most "kid appeal"
Karen B Wehner's insight:

Even my own stalwart little fans of Happy Meal ''prizes'' are foregoing McD's these days, because they can't stand the food and they know I'll make them eat it if we buy it.

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Brain Food: McDonald's to Push Kids' Books in Happy Meals

Brain Food: McDonald's to Push Kids' Books in Happy Meals | Smart Media | Scoop.it
mcdonald's in november will offer original books with happy meals that focus on nutrition.
Karen B Wehner's insight:

Certainly an admirable move on both nutritional and literacy-building fronts, but can't say it feels genuine to the McDonald's brand, at least not yet.  We'll see how kids go for healthier Happy Meals, and books to reinforce the message through story....

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