Smart Media
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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Understanding The True Appeal Of Frozen To Kids | 2014 RG Marketing Ltd

Understanding The True Appeal Of Frozen To Kids | 2014 RG Marketing Ltd | Smart Media | Scoop.it
Karen B Wehner's insight:

I know, I know, we're all kind of 'numb' from Frozen hype. But this article actually puts a bit of original spin on the phenom. 

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How Disney Has Managed to Keep 'Frozen' Red Hot

How Disney Has Managed to Keep 'Frozen' Red Hot | Smart Media | Scoop.it
Initially caught off guard by the film's massive success, Disney has found a way to keep "Frozen" from going cold.
Karen B Wehner's insight:

The avalanche of products, new content, and audience appreciation continues: Frozen drives 27% rise in Disney latest quarter profits!

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Ingo Devices launches Frozen interactive toys

Ingo Devices launches Frozen interactive toys | Smart Media | Scoop.it
Barcelona, Spain-based Ingo Devices has launched a line of app-driven electronic toys based on Disney's Frozen.
Karen B Wehner's insight:

Frozen unveils propriety app-loaded tablet equipped for karaoke and  ''secret diary'' activities. Anyone else hear the little girls swooning across the land? #Holiday2014

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Hard-to-Get 'Frozen' Merchandise Going for Thousands on eBay

Hard-to-Get 'Frozen' Merchandise Going for Thousands on eBay | Smart Media | Scoop.it
Frozen's success has led to sizzling merchandise sales.
The hit Disney animated film has already grossed more than $1 billion at the global box office, won two Oscars and sold 3.2 million Blu-ray and DVD units in its first day on sale. Now Frozen-themed merchandise has become so scarce that parents are going to great lengths to get their hands on the gear the film's pint-size film fans crave, including staying up until 3 a.m. to buy a Princess Elsa dress, some of which are now going for $1,500 each on eBay.
Karen B Wehner's insight:

Astonishing to think one might be mugged for carrying an Olaf figurine on the bus. 

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