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Transmedia and Tech Junior
Interactive entertainment and enlightenment for kids and the young-at-heart.
Curated by Karen B Wehner
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Rescooped by Karen B Wehner from Tracking Transmedia
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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Transmedia and Tech Junior | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine

Via siobhan-o-flynn
Karen B Wehner's insight:

Personally I'm ok with being manipulated through nostalgia, especially when it's this much fun.

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siobhan-o-flynn's curator insight, February 18, 6:25 PM
Grab the adult audience:"4. Use nostalgia to your advantage

Much of the Lego Movie’s success is down to nostalgia. It is a product that has spanned generations and will continue to do so.

Nostalgia is a big selling point. The aforementioned Mr Kipling takes people back to the tastes and the smells of home cooking. US car manufacturers play heavily on the fact that they are still based in the hardworking, blue-collar town of Detroit and Microsoft played heavily on 90s nostalgia to reconnect people with Internet Explorer...."

Tagmotion's curator insight, February 19, 8:35 PM

Nostalgia's powerful indeed. And all the companies using it are doing one thing that's more fundamental than that: differentiating. Rule #1 in marketing is: differentiation. And they're clever enough to realise that their history is a  powerful story they can apply for their own marketing purposes.

Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia and Tech Junior | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Karen B Wehner's insight:

A solid overview of what transmedia ''is,'' supported with some major exemplars, mainly out of Hollywood.

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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Scooped by Karen B Wehner
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Brain Food: McDonald's to Push Kids' Books in Happy Meals

Brain Food: McDonald's to Push Kids' Books in Happy Meals | Transmedia and Tech Junior | Scoop.it
mcdonald's in november will offer original books with happy meals that focus on nutrition.
Karen B Wehner's insight:

Certainly an admirable move on both nutritional and literacy-building fronts, but can't say it feels genuine to the McDonald's brand, at least not yet.  We'll see how kids go for healthier Happy Meals, and books to reinforce the message through story....

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