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Rescooped by Shiraz Bazin-Moussi from Transmedia: Storytelling for the Digital Age!

Machinima: How brands are making films within games

Machinima: How brands are making films within games | Transmedia issues & Newsgames |

"Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D 'engine' of a video game, is proving anything but says Aaron Martin, Collective London's head of strategy" ...

Via The Digital Rocking Chair
Shiraz Bazin-Moussi's insight:

Machinima: How brands are making films within games

Henrik Safegaard - Cloneartist's curator insight, June 9, 2013 2:04 PM

Seeing the opportunity, EA commissioned Stoneman to create a piece of machinima that showcased the new downloadable content while paying homage to those "Only in Battlefield" moments.

The resulting short movie quickly became one of the most effective pieces of content EA has produced, generating more than 765,000 views and 25,000 likes without even as much as a sponsored post in media support. EA’s campaign for 'Battlefield 3' garnered them the top spot in the newly released Social Brands 100 for 2013.

Click headline for full story.

Juan Carlos Burgon's curator insight, June 17, 2013 6:21 PM

I think in this times of life videogames are openning the doors for new types of filmaking by giving them chances to start producing about new topics and types of themes that are related to life and to actual information that would be great for editing and producing films, they would be magical, or of action, drama and they will have too many kind of brilliant acts to show

Rafael Geraldo's curator insight, April 6, 3:41 PM

Uma ideia na cabeça e um joystick na mão:

Conheça o Machinima, um gênero que usa a interface dos games para fazer filmes incríveis.

Rescooped by Shiraz Bazin-Moussi from Just Story It! Biz Storytelling!

Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Transmedia issues & Newsgames |

"What good is having a content marketing plan if it doesn't create leads and sales for you?"

What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.

One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.

Enjoy this piece -- the author's points make perfect sense!

Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion there!

This review was written by Karen Dietz for her curated content on business storytelling at

Via Karen Dietz
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