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Transmedia is the Name of the Game
Articles, websites, rants about all things transmedia related.
Curated by Jen Begeal
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#ARFAM8 : Day 1 Review - Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

#ARFAM8 : Day 1 Review - Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla | Transmedia is the Name of the Game | Scoop.it
How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still ...
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5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity And Media | Transmedia is the Name of the Game | Scoop.it

"The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people....

 

THINK OF YOUR BRAND AS A SERVICE AND EXPERIENCE

 

You’re no longer in the business of selling stuff; you’re filling consumers’ needs. As a marketer, you’re creating new products and apps and always-on ecosystems, not just a series of campaigns based around a calendar of product launches. Nike is the classic example, with its ecosystem of fitness apparel, gadgets like FuelBand and services like Nike+ that immerse the user in the company’s innovation and create an end-to-end fitness solution. Special K, one of our clients, is still in the cereal game and it sells of a ton of it. But it’s also in the health, fitness and weight-loss games. It took its Special K challenge and turned it into a digital weight-loss platform...."


Via siobhan-o-flynn
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Seven Myths About Transmedia Storytelling Debunked

Seven Myths About Transmedia Storytelling Debunked | Transmedia is the Name of the Game | Scoop.it
Over the past few years transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike. But many using the term don't really...
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Crowdfunding a Transmedia Phenomenon: Director Nicolás Alcalá on The Cosmonaut | Filmmaker Magazine

Crowdfunding a Transmedia Phenomenon: Director Nicolás Alcalá on The Cosmonaut | Filmmaker Magazine | Transmedia is the Name of the Game | Scoop.it

With all the discussion about the future of Kickstarter in recent weeks, it may be appropriate that a film that began its campaign at the beginning of the crowdfunding movement is finally coming out this Saturday. The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors. It was the first crowdfunded film in Spain and helped pave the way for the foundation ofLánzanos, Spain’s Kickstarter equivalent.

 

Filmmaker: So how did you go about finding contributors and collecting donations?

 

Alcalá: We started contacting bloggers and influencers and just showing them the project in a very humble way. And they loved it and started to spread the word. From there, it jumped to online media and then printed media and TV. Since we were the first [crowdfunded] project in Spain, and because of many other factors, the thing exploded.

We offered the opportunity of contributing from $3 or investing higher amounts, but always giving something in return. And in the meantime, we also made the project transmedia and completely re-imagined how distribution should work....

 

...the crowdfunding part I’m more interested in is the crowd, not the funding. If you have a community of loyal fans that feel they are part of your project money will eventually come. That’s what happened. Those guys said “my film” instead “a film,” so when we asked them to help us . . . they did all the work. It was a crazy week because we were, actually, traveling to the shooting in Latvia. We found out about our huge success when we landed...."

 


Via siobhan-o-flynn
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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Transmedia is the Name of the Game | Scoop.it

"You think you're being all clever and original with your brand storytelling. In fact, you're not....

 

At the core of every brand, Royer added, is a good story waiting to happen.

 

"Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is."

 

A new wrinkle in the digital age is the hijacking of brand stories. "The hilarious thing to me is when a story is now taken over by the people," Hepinstall said. "It used to be a one-way thing, where the company would say, 'We're this,' and invite no feedback. Now, in the age of social media, that's impossible." She pointed to Shell's recent crowdsourced posters and the Walmart/Pitbull incident as evidence of disasters that can happen when brands lose control of their stories...."


Via siobhan-o-flynn, XYEYE
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What It's Like To Write 'The Lizzie Bennet Diaries' [INTERVIEW]

What It's Like To Write 'The Lizzie Bennet Diaries' [INTERVIEW] | Transmedia is the Name of the Game | Scoop.it
An interview with three members of 'The Lizzie Bennet Diaries' writing team, where they talk about what it's like to work in transmedia.
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[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 1

[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 1 | Transmedia is the Name of the Game | Scoop.it
A look at the storytelling journey and digital marketing for transmedia and web series success story The Lizzie Bennet Diaries.
Jen Begeal's insight:

I love reading case studies, especially about projects that deserve all the praise they are getting, like... the Lizzie Bennet Diaries.

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The Lizzie Bennet Diaries and the Power of Transmedia

The Lizzie Bennet Diaries and the Power of Transmedia | Transmedia is the Name of the Game | Scoop.it
Transmedia – what is it and how does it work? More importantly, does it offer opportunities for writers that we should be aware of? Is it near Transylvania? I had to find out more.
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia is the Name of the Game | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via Gregg Morris
Jen Begeal's insight:

A very comprehensive article that deep-dives (sorry folks) into the many levels and types of transmedia storytelling.

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Sandra Argüelles's curator insight, May 1, 2013 7:10 PM

John ama Batman... casos como el de John existen por doquier, gente que de ser consumidora pasó a ser prosumidora por ser fanática de algún producto mediático y ahora él o ella colabora en la narrativa transmedia de ese producto

ana marcela's comment, May 8, 2013 12:19 AM
un entendible y corto artículo que resume lo básico y elemental de qué es lo transmedia con un gran ejemplo como lo es Batman :) estoy segura de que mas de alguno de nosotros creció con el universo de Batman y es super padre darte cuenta como lo transmedia siempre ha sido parte de nosotros
Jeanette's comment, May 8, 2013 11:23 PM
¿Hay grados de transmedialidad?
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It’s the new style - producing in a multiplatform and interactive world

It’s the new style - producing in a multiplatform and interactive world | Transmedia is the Name of the Game | Scoop.it
This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling...

Via Simon Staffans
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Simon Staffans's curator insight, April 23, 2013 1:49 PM

Some thoughts on a very inspiring spring.

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5 Tips for Transmedia Storytelling | Mediashift | PBS

5 Tips for Transmedia Storytelling | Mediashift | PBS | Transmedia is the Name of the Game | Scoop.it
Jen Begeal's insight:

A few good tips for transmedia newbies.

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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | Transmedia is the Name of the Game | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
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Canadian Web Series Creators Organize | Filmmaker Magazine

Canadian Web Series Creators Organize | Filmmaker Magazine | Transmedia is the Name of the Game | Scoop.it
Transmedia producers in Canada already have ways to network with and benefit from each other through organizations like the Toronto-based group Transmedia 101.
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Experimental Transmedia Film “The Cosmonaut” Tests New Distribution Methods

Experimental Transmedia Film “The Cosmonaut” Tests New Distribution Methods | Transmedia is the Name of the Game | Scoop.it

Desdemona Bandini:  "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."


Via The Digital Rocking Chair, Christian Spließ, BrandCinema
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John Fellows's curator insight, May 11, 2013 12:51 PM

Blast off and through convention

Vivalist's curator insight, May 13, 2013 8:32 AM

That will be interesting to check them out in a while and see if it caught up, found its audience, and eventually generated worthy user interaction.

Because that's what it always come down to: is there a perceivable added-value to all these? - except the PR bragging right of doing things differently.

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The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts | Transmedia is the Name of the Game | Scoop.it
A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets.
Jen Begeal's insight:

The LBD is the little web series that could... and did.

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Why Hollywood Needs Experience Designers – Part II

Why Hollywood Needs Experience Designers – Part II | Transmedia is the Name of the Game | Scoop.it
In our last episode, I talked about how transmedia storytelling projects and technologies (such as second screen apps) seem to be getting traction in Hollywood, and the need for Experience Designers to effectively build the stuff that actually goes...
Jen Begeal's insight:

A great explanation on the role of experience designers complete with a  few links to transmedia projects using experience design to pull audiences deeper into the story.

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The Awesomeness of Female Pirates - An Interview with Author, Andrea Phillips

The Awesomeness of Female Pirates - An Interview with Author, Andrea Phillips | Transmedia is the Name of the Game | Scoop.it
I recently had a Skype with Andrea Phillips, author of A Creator's Guide to Transmedia Storytelling, about her latest Kickstarter project, The Daring Adventures of Captain Lucy Smokeheart. I’ve known Andrea for a few years now, meeting at v...
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Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog | PBS

Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog | PBS | Transmedia is the Name of the Game | Scoop.it
Liz Nord provides five major takeaways from Tribeca Film Institute's 2013 Interactive Day, providing insights for filmmakers who are exploring the digital space for storytelling.
Jen Begeal's insight:

If you missed TFI Interactive this past weekend, here is a greatre-cap of the events, speakers and conversations that took place.

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siobhan-o-flynn's comment, April 27, 2013 6:55 AM
thanks Jen!
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Bento Box Interactive Launches New Storytelling App "The Paper Fox"


Via Gregg Morris
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Gregg Morris's curator insight, April 23, 2013 10:22 AM

Bento Box Interactive is releasing a one-of-a-kind, immersive storytelling app entitled The Paper Fox, available worldwide today as a free-to-play download in the iTunes App Store:www.appstore.com/paperfox and coming soon to Android and Blackberry devices. The Paper Fox is an interactive tale of whimsical adventure, brought to life in the stunning visual style of digital origami with integrated games that will engage children and adults alike.

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Can Storytelling Stop Honor Crimes?

Can Storytelling Stop Honor Crimes? | Transmedia is the Name of the Game | Scoop.it
Can Storytelling Stop Honor Crimes? - The Huffington Post
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Adipat explains how real time engagement with a story can initiate social change through deeper understanding of other cultures and realites.

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