Transmedia is the Name of the Game
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Transmedia is the Name of the Game
Articles, websites, rants about all things transmedia related.
Curated by Jen Begeal
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Rescooped by Jen Begeal from Transmedia: Storytelling for the Digital Age
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Jay Bushman: 3 keys to making a successful web series

Jay Bushman: 3 keys to making a successful web series | Transmedia is the Name of the Game | Scoop.it

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The Digital Rocking Chair's curator insight, March 24, 2014 9:43 PM


"Essential tips from the transmedia producer [Jay Bushman] of online video phenomenon The Lizzie Bennet Diaries!"

Dr. Pamela Rutledge's curator insight, March 25, 2014 1:56 PM

Bushman's 3 keys is a great article because there is compelling psychology underlying all of them.  My favorite of Bushman's three keys are 2 and 3.  Key 2 is setting and keeping expectations.  However innovative your project, he speaks to the importance of creating rhythms and patterns so the audience can develop expectations.  From a neuro-cognitive perspective, the brain seeks patterns and derives pleasure and comfort from finding a structure and therefore can anticipate with pleasure new developments rather than feel frustrated.  In Key 3, Bushman says trust your team.  We often see articles about how you can't control your audience, but few about the same for the internal team.  Controlling people takes a lot of effort and at the end, nobody's happy.  Key 3 indicates how well Bushman has inspired his people and established team purpose and affiliation so that they can further the project with autonomy, increasing, no doubt, their own emotional investment it the characters and the project's success.  I would argue that right after having a good story comes having a good leader to achieve success.

Rescooped by Jen Begeal from Transmedia: Storytelling for the Digital Age
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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Transmedia is the Name of the Game | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
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