Transmedia storytelling, branding and social change
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Transmedia storytelling, branding and social change
Trying to understand what transmedia is.
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Transmedia storytelling, branding and social change | Scoop.it
Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.
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Book Review: Transmedia Storytelling and the New Era of Media Convergence in Higher Education

Book Review: Transmedia Storytelling and the New Era of Media Convergence in Higher Education | Transmedia storytelling, branding and social change | Scoop.it

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The Digital Rocking Chair's curator insight, January 15, 2015 4:39 PM


James Marshall:  "As the title implies and the author asserts, this is first and foremost a scholarly work that targets the use of transmedia storytelling in higher education. The book delivers on that commitment, and provides much in the way of theory and concept to ignite the reader’s thinking around the topic."

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Ingrid Kopp: A Field Guide to Interactive Storytelling

Ingrid Kopp: A Field Guide to Interactive Storytelling | Transmedia storytelling, branding and social change | Scoop.it

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The Digital Rocking Chair's curator insight, October 15, 2014 3:34 PM


i-docs:  "During the summer Ingrid Kopp, Director of Digital Initiatives at the Tribeca Film Institute, came to the Watershed, Bristol to give a talk on interactive storytelling. For members of the i-Docs community who weren’t able to attend, we’re pleased to be able to offer the full transcript, full of brilliant examples and analysis of these new forms of storytelling. Enjoy."

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Five ways a web series can make money

Five ways a web series can make money | Transmedia storytelling, branding and social change | Scoop.it
Kai Ryssdal talks to YouTube lit adaptor Bernie Su about the web-series industry.

Via Simon Staffans
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Simon Staffans's curator insight, October 7, 2014 2:21 AM

Of interest to many - and a look at new adaption "Frankenstein, MD"

The Digital Rocking Chair's curator insight, October 7, 2014 1:06 PM


"Kai Ryssdal talks to YouTube lit adaptor Bernie Su about the web-series industry."

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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | Transmedia storytelling, branding and social change | Scoop.it
and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”

In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning.

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Art Jones's curator insight, October 5, 2014 9:51 AM

The Future of #StoryFormula

Jeni Mawter's curator insight, October 7, 2014 3:53 AM

New literacies using multiple senses!

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Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All

Here's the back story behind the fan-made teaser trailer for "American Horror Story" season 4.
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Go Global, Go Viral, Start Local

Go Global, Go Viral, Start Local | Transmedia storytelling, branding and social change | Scoop.it
In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of
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8 Rules for Creating a Successful Transmedia "Storyworld" || Brief

8 Rules for Creating a Successful Transmedia "Storyworld" || Brief | Transmedia storytelling, branding and social change | Scoop.it
Red Bee Media's Andy Bryant how to bridge the gap between marketing and content.

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Simon Staffans's curator insight, March 26, 2014 8:04 AM

Eight tips on what to think of when creating transmedia.

The Digital Rocking Chair's curator insight, March 26, 2014 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Debbie Elicksen 's curator insight, March 29, 2014 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

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Writing for Multiple Platforms & Immersive Experiences

Writing for Multiple Platforms & Immersive Experiences | Transmedia storytelling, branding and social change | Scoop.it
Writing for Multiple Platforms & Immersive Experiences Chuck Wendig, Andrea Phillips, J.C. Hutchins and Atley Loughridge discuss writing for multiple platforms and immersive experiences. Moderated by...

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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | Transmedia storytelling, branding and social change | Scoop.it
Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause. To this day, after years ...
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Transmedia storytelling, branding and social change | Scoop.it
I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...
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Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer

Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer | Transmedia storytelling, branding and social change | Scoop.it

 

Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"


Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, January 29, 2014 6:44 AM

A festival still steeped in the established art of cinema, the question inevitably arises: Will any of these experiments in storytelling transcend the category of “first word art” and become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?


Click to watch videos and read more.

The Digital Rocking Chair's curator insight, January 30, 2014 12:41 PM


Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"

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Las narrativas transmedia y el futuro de la industria de contenidos | Albarello | Austral Comunicación

Las narrativas transmedia y el futuro de la industria de contenidos
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Transmedia Trouble? Better Call Saul!

Transmedia Trouble? Better Call Saul! | Transmedia storytelling, branding and social change | Scoop.it

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The Digital Rocking Chair's curator insight, February 19, 2015 1:38 PM


A look at the transmedia storyworld around Breaking Bad spin-off, Better Call Saul, from Lee Robinson of Bellyfeel.

Brad Tollefson's curator insight, February 20, 2015 6:24 PM

What is good news for fans of great interactive content is that AMC chose to augment the TV story with some brilliantly thought out Storyworld content – they didn’t fluff it (as so many do) apart from the whole GEO issue… Thanks AMC!

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Transmedia - global and personal

Transmedia - global and personal | Transmedia storytelling, branding and social change | Scoop.it
A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication "One Year In Now Media Vol IV". From the start, four years ago, a central part of the publica...

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Simon Staffans's curator insight, January 7, 2015 5:53 AM

"I spent my early years in a chaotic environment. I saw the effects of poverty, crime and violence on families, on kids my age. I haven’t forgotten that. It’s still there and not nearly enough is being done about it. Left unchecked, these are what lead to corruption, extremism, organized crime, terrorism and war.

 

My salvation was story: the stories my mom told me at bedtime, the optimistic future of Star Trek, the nobility and perseverance of Frodo Baggins, the true stories of leaders like Gandhi and Martin Luther King, Jr. I found the codes in these stories and was somehow able to transpose them onto the map of my own life. Why can’t this work for other people? Why can’t transmedia be applied toward inspiring, motivating, and activating individuals, communities and even entire nations facing crises?"

 

good in-depth interview with Jeff!

The Digital Rocking Chair's curator insight, January 7, 2015 12:52 PM


Simon Staffans:  "Jeff Gomez of Starlightrunner Entertainment is someone most people in the transmedia field recognize. An evangelist, a creative, a renowned producer – Jeff’s been an inspiration for me and many others over the past years. I’ve been keeping close tabs on his and Starlightrunner’s activities, and entertainment franchises are definitely no longer the only things on their plate. With that in mind, I took the opportunity to talk a bit more in-depth with Jeff about their activities, and about the future of transmedia on the whole" ...

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Game of Thrones, transmedia tactics pay off

Game of Thrones, transmedia tactics pay off | Transmedia storytelling, branding and social change | Scoop.it
The start of season 4 of Game of Thrones has firmly established the exceptional success of HBO’s series. How can this phenomenon be explained? How much of it is due to the channel’s transmedia strategy? Interview with Mélanie Bourdaa.
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How an interactive book, 'Alice,' is making $70K a week on iOS

How an interactive book, 'Alice,' is making $70K a week on iOS | Transmedia storytelling, branding and social change | Scoop.it

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The Digital Rocking Chair's curator insight, October 5, 2014 9:33 PM


Tom Cheredar:  "With the growing number of digital distractions vying for the attention of your kids, reading books might seem far less appealing. Interactive books can bridge the gap, and some of them are having real success."

marc augier's comment, October 9, 2014 4:21 PM
For me this looks more like multimedia than transmedia. Still waiting for Alice in Wonderland with Google Glasses where I play Alice (or Alex...)
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Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive | Filmmaker Magazine

Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive | Filmmaker Magazine | Transmedia storytelling, branding and social change | Scoop.it
Access is always an issue with documentary, creating unique challenges in war zones or similar areas where filmmakers would be in physical danger or simply
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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | Transmedia storytelling, branding and social change | Scoop.it
Everything you need to know about transmedia pitching
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Transmedia storytelling, branding and social change | Scoop.it

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | Transmedia storytelling, branding and social change | Scoop.it
Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this ...
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Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia | Transmedia storytelling, branding and social change | Scoop.it
By Charles Peirce  As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that…
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The Walking Dead: a tentacular transmedia success… #augmentedTV

The Walking Dead: a tentacular transmedia success… #augmentedTV | Transmedia storytelling, branding and social change | Scoop.it

"Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success that the series The Walking Dead is definitely being driven by, inspired by the series of comic books of the same name created by Robert Kirkman in 2003. With the help of the film director Frank Darabont, he also contributed towards its adaptation for the American channel AMC, which has been showing the series since September 2010..."



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The MIT Media Lab class that makes science fiction real

The MIT Media Lab class that makes science fiction real | Transmedia storytelling, branding and social change | Scoop.it
A book that transmits the emotions of its story to the reader with glowing lights, sensors and actuators that can inflate a vest to cause the constriction of fear.

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siobhan-o-flynn's curator insight, January 29, 2014 8:43 AM

Neal Stephenson's The Diamond Age is on its way...

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Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via Simon Staffans
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 2014 11:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 27, 2014 2:03 AM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 2014 8:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.