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Transmedia storytelling, branding and social change
Trying to understand what transmedia is.
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Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All

Here's the back story behind the fan-made teaser trailer for "American Horror Story" season 4.
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Go Global, Go Viral, Start Local

Go Global, Go Viral, Start Local | Transmedia storytelling, branding and social change | Scoop.it
In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of
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8 Rules for Creating a Successful Transmedia "Storyworld" || Brief

8 Rules for Creating a Successful Transmedia "Storyworld" || Brief | Transmedia storytelling, branding and social change | Scoop.it
Red Bee Media's Andy Bryant how to bridge the gap between marketing and content.

Via Simon Staffans
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The Digital Rocking Chair's curator insight, March 26, 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Emily Bockian's curator insight, March 27, 5:26 PM

Another important resource for my #DMPS2014 project.

Debbie Elicksen 's curator insight, March 29, 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

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Writing for Multiple Platforms & Immersive Experiences

Writing for Multiple Platforms & Immersive Experiences | Transmedia storytelling, branding and social change | Scoop.it
Writing for Multiple Platforms & Immersive Experiences Chuck Wendig, Andrea Phillips, J.C. Hutchins and Atley Loughridge discuss writing for multiple platforms and immersive experiences. Moderated by...

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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | Transmedia storytelling, branding and social change | Scoop.it
Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause. To this day, after years ...
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Transmedia storytelling, branding and social change | Scoop.it
I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...
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Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer

Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer | Transmedia storytelling, branding and social change | Scoop.it

 

Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"


Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, January 29, 6:44 AM

A festival still steeped in the established art of cinema, the question inevitably arises: Will any of these experiments in storytelling transcend the category of “first word art” and become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?


Click to watch videos and read more.

The Digital Rocking Chair's curator insight, January 30, 12:41 PM


Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"

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Las narrativas transmedia y el futuro de la industria de contenidos | Albarello | Austral Comunicación

Las narrativas transmedia y el futuro de la industria de contenidos
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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | Transmedia storytelling, branding and social change | Scoop.it

"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery  channels for the purpose of creating a unified

and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

 

In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning..."

 


Via siobhan-o-flynn
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danielle's curator insight, November 24, 2013 10:09 AM

transmedia literacy = the new media literacy?

Mervi Rauhala's curator insight, November 26, 2013 2:34 AM

Good definitions of different kind of literacies related to transmedia storytelling

Claudia Benassini Félix's curator insight, November 27, 2013 3:34 PM

Un texto muy básico sobre las siete competencias de la narrativa transmedia. También de carácter introductorio.

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Simplifying Transmedia

Simplifying Transmedia | Transmedia storytelling, branding and social change | Scoop.it
By Maya Zuckerman
Edited by Juliana Loh

Over the years, I have been immersed in numerous talks and discussions centered on the question of “How can we streamline and simplify the concept of transmedia so that it is easy to understand?
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Gmail: correo electrónico de Google

Gmail: correo electrónico de Google | Transmedia storytelling, branding and social change | Scoop.it
Más de 10 GB de almacenamiento, menos spam y acceso desde el móvil. Gmail es una herramienta de correo electrónico intuitiva, eficaz y útil. Quizás hasta divertida.
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Talking transmedia

Talking transmedia | Transmedia storytelling, branding and social change | Scoop.it
Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember i...
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Kickstarting Veronica Mars: A Conversation About the Future of Television (Part One) #crowdfunding #transmedia

Kickstarting Veronica Mars: A Conversation About the Future of Television (Part One) #crowdfunding #transmedia | Transmedia storytelling, branding and social change | Scoop.it

"...And, then, we have seen Kickstarter emerge as a platform that, with the example of Veronica Mars, has demonstrated the possibilities of fan support pushing a once canceled program back into production — in this case for the big screen. And for the Veronica Mars scheme to work, we have to assume there were behind the scenes discussions between Rob Thomas and Warner Brothers (which still owns the rights to Veronica Mars) that would allow them some basis of proceeding. We now are hearing that a range of other producers and show-runners are starting to explore whether they might deploy similar tactics to gain a second chance for their passion projects.

 

This week, I have gathered together three friends, who bring different kinds of expertise to thinking about the short term and long term implications of these developments...." 


Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, April 9, 2013 7:50 AM

great 4 part expert discussion

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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | Transmedia storytelling, branding and social change | Scoop.it
Everything you need to know about transmedia pitching
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Transmedia storytelling, branding and social change | Scoop.it

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Ali Anani's curator insight, March 29, 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2:48 PM

In a nutshell/ Em poucas palavras

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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | Transmedia storytelling, branding and social change | Scoop.it
Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this ...
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Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia | Transmedia storytelling, branding and social change | Scoop.it
By Charles Peirce  As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that…
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The Walking Dead: a tentacular transmedia success… #augmentedTV

The Walking Dead: a tentacular transmedia success… #augmentedTV | Transmedia storytelling, branding and social change | Scoop.it

"Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero. A success that the series The Walking Dead is definitely being driven by, inspired by the series of comic books of the same name created by Robert Kirkman in 2003. With the help of the film director Frank Darabont, he also contributed towards its adaptation for the American channel AMC, which has been showing the series since September 2010..."



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The MIT Media Lab class that makes science fiction real

The MIT Media Lab class that makes science fiction real | Transmedia storytelling, branding and social change | Scoop.it
A book that transmits the emotions of its story to the reader with glowing lights, sensors and actuators that can inflate a vest to cause the constriction of fear.

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siobhan-o-flynn's curator insight, January 29, 8:43 AM

Neal Stephenson's The Diamond Age is on its way...

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Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via Simon Staffans
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 11:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 27, 2:03 AM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 8:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.

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From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling - Deep Media

From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling - Deep Media | Transmedia storytelling, branding and social change | Scoop.it
For a couple of years now, “transmedia” has been the buzzword most people use to define story­telling in the digital age. But while telling a story across different media formats (video, text, game, what have you) can be an effective...
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Essays | Spreadable Media

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'Transmedia Storytelling', por Draftfcb

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Mobile, transmedia and timing

Mobile, transmedia and timing | Transmedia storytelling, branding and social change | Scoop.it
Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that...
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Transmedia Coalition

Transmedia Coalition | Transmedia storytelling, branding and social change | Scoop.it
Transmedia Coalition | The Transmedia Coalition has brought together a diverse group of wonderful contributors from around the world. They are professionals with a range of expertise who have been actively participating in the field of Transmedia.
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