Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."
Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)
Via Karen Dietz, Tuba Angay-Crowder 
Bethoux's comment,
August 29, 2012 5:41 AM
Réflexion au passage : Le transmedien ne doit pas perdre de vue qu'il est avant tout un homo narrans.
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