Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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May 19
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Mar 5, 2011
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Scooped by Bethoux onto Narration transmedia et éducation |
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"... Understanding the strengths and weaknesses of these different types of media, and how to match those up with different kinds of stories, will help you sort this out. This tutorial takes you through the different types of media - video, photos, audio, graphics/maps and text - and the kinds of stories or characteristics of stories that lend themselves to the different kinds of media.." Ressource signalée par @Sioflynn Delete the scoop?
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4 journalists each investigated a Canadian mining project in 4 sectors: GOLD. BAUXITE. URANIUM. OIL. Their reportages were illustrated. Comics journalism has never been the same! (RT @fredericdubois: Extraction! Comix Reportage: mixing #comics and #journalism about #mining http://bit.ly/efQY6D #projetquej'aiadoréfaire)
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"Transmedia storytelling can work equally well for fiction, non-fiction, and hybrid forms that combine fiction and non-fiction". Réflexion intéressante dont nous pouvons nous inspirer pour l'enseignement. Et en particulier l'exemple donné en fin de billet : "Imagine having the same series of news stories, but adding more content based on the documents via various media channels. For example:A series of YouTube videos of 4 or 5 minutes each in which participants in the testing were interviewedA Google Maps/Earth mashup in which locations identified in the source documents are linked to the documents and an analysis of precisely what was tested and whenA series of tweets presenting a day-by-day synopsis of documents describing individual trials." Delete the scoop?
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