Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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55
Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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May 19
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Mar 5, 2011
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