Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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Audiences have never been hungrier for experience, but these productions need a rigorous approach, says Miriam Gillinson Via The Digital Rocking Chair 
iReviewtheatre's curator insight,
April 30, 5:52 PM
This a new age for enjoying performances. We invited the radio into our homes. We opened our door to televisions, to the internet and everything else that has come with it. But this is a reversal in the arts, where we the audience are being invited in. Theatre is no longer set in building- but like heart that defines the home, the audience will now define the performance. 
Melissa M's comment,
May 5, 3:42 AM
This article is useful when designing your own theatrical pieces for assignments. It allows you to think if you want a passive or interactive audience, and where the boundaries lie for this style of theatre.
Alicia Caruana's curator insight,
May 7, 3:48 AM
How can a director produce an effective interactive theatre performance? Why do many interactive performances fail to fulfill their purpose? Delete the scoop?
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"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space."
DRC: It's an immersive experience for both the cast and the audience. Via The Digital Rocking Chair, CounterIntelligence Delete the scoop?
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