Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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54
Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling. Via The Digital Rocking Chair Delete the scoop?
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