Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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GMD Studios Kickstarter Spotlight: "The Time Tribe is an episodic game for kids 8 to 13 that does more than just occupy their time; it teaches them in ways that naturally stimulates their will to learn. And it’s all wrapped up in a great transmedia package." Via The Digital Rocking Chair, Dorothea Martin Delete the scoop?
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