Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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55
Ressources documentaires pour aborder à l'Ecole les oeuvres transmedia, débats, réflexions, outils.
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Bethoux
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Scooped by Bethoux onto Narration transmedia et éducation |
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FANFAN2 - ÉTUDE DE CAS- En 2010, Orange et Alexandre Jardin propose une nouvelle expérience de littérature en mode transmedia- Chaque jour pendant 7 mois, le public a suivi le quotidien d'Alexandre2, le héros d'un feuilleton écrit au fil des jours... Delete the scoop?
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A Case Study looking at the strategies of the Brand 'DIsney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand. Via Simon Staffans Delete the scoop?
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Understand the concept of transmedia storytelling and a few case study examples. Delete the scoop?
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This presentation highlights the power to engage students through transmedia storytelling. Delete the scoop?
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Lost Zombies is a project conceived and executed by Skot Leach, which began with the goal of producing a community-generated film, a crowd-sourced zombie documentary, but ended up being quite a different beast.
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Nous sommes souvent à la recherche d'un projet référence en matière de storytelling transmedia. Difficile de trouver cette perle rare (RT @transmedialab: Etude de cas : The Blair Witch Project, une référence transmedia ? http://fb.me/MkNkwWii)
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