Are there content marketing techniques out there so engaging that they can transform the physical world around us? This post explores how marketers are leveraging alternate reality games...
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Les jeux articulés autour de plusieurs médias
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Nordine Ghachi
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Scooped by Nordine Ghachi onto Transmedia, crossmedia, ARG et jeux vidéos en général |
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In a surprising move, Google has released an alternate reality game “Ingress” on Thursday. Delete the scoop?
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D'après une étude menée par la North Carolina State University, les personnes âgées qui jouent aux jeux vidéo se sentent plus heureuses que celles qui ne jouent pas. Delete the scoop?
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Conférence et atelier "Outil auteur" sur les Serious Games Conférence Serious Games Conférence Les Serious Games en bibliothèque Journée SeriousGame 2013 Via Yasmine Kasbi Delete the scoop?
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Par François Calvez Voir article précédent : « Un serious game sur le handicap à base de vidéos : un choix anthropologique majeur facteur d’immersion et d’indentification ». Delete the scoop?
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A l’occasion du SmartFipa, nous avons eu la chance de nous entretenir avec Eric Viennot, fondateur du studio Lexis Numérique et créateur d’Alt Minds.
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Big Up Eric ! Delete the scoop?
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MoMA | Video Games: 14 in the Collection, for Starters... Delete the scoop?
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Le Judas, c'est une série web interactive ou encore un jeu en réalité alternée, où monsieur et madame tout le monde, confortablement assis dans leur fauteuil à la maison, pourront trouver des indices, jouer en ligne et accumuler des points. Delete the scoop?
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Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling. Via The Digital Rocking Chair Delete the scoop?
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Avec Plus Belle La Vie, France 3, France Télévisions Nouvelles Ecritures et Telfrance série ont conçu le premier Alternate Reality Game synchrone avec une diffusion télévisée. Delete the scoop?
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For the past month, Transmedia LA has been running an alternate-reality game out of Los Angeles' Miracle Mile as a Kickstarter-funded experiment in game development for its members. Delete the scoop?
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MONTREAL, July 16, 2012 /CNW Telbec/ - For the July 3 launch of the massively multiplayer online game The Secret World, published by Funcom, Montreal agency Human Equation led a viral campaign based on the theme of secret societies, generating more than 2.7 million in visibility on the web.
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Watch Dogs is a game that feeds on our connectedness and paranoia. It posits an ever-so-slightly tweaked version of the reality we know, and tells us it can be manipulated to no end. Delete the scoop?
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Une nouvelle expérience à découvrir actuellement à Beaubourg ! Delete the scoop?
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Les bonnes pratiques et les outils les plus utiles pour programmer des jeux sur Mobile. Delete the scoop?
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Attendue de pied ferme par les fans depuis 10 ans, la nouvelle version du célèbre jeu vidéo de construction et de gestion de villes "SimCity", disponible jeudi en France, fait la part... Delete the scoop?
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3WDOC Studio is a universal web authoring and publishing tool compatible with all delivery platform (Web / TV / Mobile) and for all types of multimedia creators on the web. Via siobhan-o-flynn Delete the scoop?
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Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups. Delete the scoop?
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Il ne contient aucun online pass… (j'en vois de plus en plus en ce moment). C'est un bon point, CONGRATS Capcom ! [Unboxing] Resident Evil 6 – Edition Collector PS3 Un petit code pour télécharger un thème dynamique ... Delete the scoop?
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Des petites PME orientées vers le jeu mobile, un recours important aux freelances, des salaires peu élevés comparés aux autres secteurs du numérique: une étude sur les entreprises françaises du jeu vidéo dévoile une réalité éloignée des idées reçues. Delete the scoop?
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Guest blogger Josh Spiro interviews Ken Eklund, the game designer behind Ed Zed Omega. Delete the scoop?
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Actualités, chiffres et tendances sur le marché des jeux sociaux. Delete the scoop?
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"Homeland" fans who can't wait for the show's second season to get their fix of creepy espionage are in luck: Showtime is debuting a new alternate reality game to tide them over. Delete the scoop?
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Usability is no longer a differentiator. Designers and developers must elevate usability to engagement. Neuroscientific findings show that the 3-brain model is a powerful rule of thumb for design and marketing decisions. Delete the scoop?
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The Secret World officially launches next week, on July 3. It's a somewhat unconventional approach to the MMORPG genre, set in the sinister, secret underbelly of the real world, the 21st century Earth we all inhabit. Delete the scoop?
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Are there content marketing techniques out there so engaging that they can transform the physical world around us? This post explores how marketers are leveraging alternate reality games... |
