They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your own images is very easy), most websites are filled with them. There are some very good examples out there on how to deal with images in a website from different points of view, but most of the websites do not showcase positive examples. And while this is not entirely dangerous for a design, it might decrease your chances to sell, in case you have a call-to-action page, or the chances to create good reading flow. It is more a matter of details than a matter of important principles, but dealing with images should be something designers understand and apply better.
Jakob Nielsen, the expert in webpage usability, together with his company NN/g, did an eye tracking study and concluded it with an article posted on their site, titled Photos as Web Content. Their conclusions amazed the design industry and came with great answers to questions experts weren’t able to answer before this study was done.
“Users pay close attention to photos and other images that contain relevant information, but ignore fluffy pictures used to “jazz up” webpages.” - Jakob Nielsen.
Read More: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/
Via Igniva Solutions