An excellent visualization, according to Edward Tufte, expresses "complex ideas communicated with clarity, precision and efficiency." Few forms of communication are as persuasive as a compelling narrative. To this end, the visualization needs to tell a story to the audience. Storytelling helps the viewer gain insight from the data.
At this time of year when I hear folks singing Rudolf the Rednosed Reindeer and children are waiting for Santa Claus, it prompts me to pause and consider one of the most successful transmedia franchises in history.
A “total fiction” this complex has to be well executed and throughly thought-through to succeed. The trailer is indeed convincing so we’ll have to try out the first free chapter to see if Alt Minds delivers. Viennot thinks this transmedia format is set to replace traditional TV shows in the near future. Quite an audacious opinion, but the interactivity and adaptability to various supports will surely modify our experience as viewers and as gamers. We might end up with a pretty messed up generation, completely paranoid and so confused that it can tell the difference between reality and fiction. Hum, that should be interesting.
In order for this video to really work and feel “of a piece” with the forthcoming movie, it was essential for Denis Leary to appear as Captain George Stacy. This presumably required for the studio to provide for a certain amount of negotiated “transmedia” appearances as part of Leary’s deal to play the role.
National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. The Washington D.C.
Peter Gutierrez: "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …
Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects.
Sylvain Leroux's insight:
A @storycodeorg event:
You'll have 24 hours to design a cohesive narrative spanning three or more technological platforms and then you'll execute a single one. Demos will be held at a closing event with all Summit attendees. Projects will be judged by attendees of the TransVergence Summit and a grand prize/cash grant will be awarded to one winning team.
Transmedia stories might start on a smartphone app, expand through comics, launch several webisodes or even a TV show, be released as a film, and be explored and experienced through a multiplayer video game.
Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."
Whether you're in marketing, games, publishing, film and television, theater, or any other medium, A Creator's Guide to Transmedia Storytelling will give you the concrete tools and knowledge you need to tell your story and create deeper audience engagement right now.
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