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What Makes Stories Go Viral: The Emotional Combinations Formula

What Makes Stories Go Viral: The Emotional Combinations Formula | EL HILO CONDUCTOR | Scoop.it
A study of 65,000 articles.

Via Karen Dietz
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Karen Dietz's curator insight, May 24, 11:15 AM

Want your content to go viral? Then you've got to read this post.

 

Written by Kerry JonesKelsey Libert, and Kristin Tynski for Harvard Business Review (HBR), this article discusses recent research that nails the formula for creating viral content. The formula parallels with storytelling elements that make for great stories.

 

Yay! As the authors say, "Marketers wanting to increase viral potential can create the ideal configuration of arousal and dominance for reaching a massive audience by incorporating the right emotional combinations into their content."

 

They not only share the research around the formula, they also provide links to great examples to back up their points.

 

Grab this and use it now!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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3 Reasons Why People Want Long Form Storytelling Over 'Snacks'

3 Reasons Why People Want Long Form Storytelling Over 'Snacks' | EL HILO CONDUCTOR | Scoop.it
There's an emerging case that long-form, high quality content might be the best way to build a millennial audience.

Via Karen Dietz
Daniel Calabuig's insight:

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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malek's curator insight, March 11, 6:56 PM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 12, 2:12 AM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Jean-Pierre Blanger's curator insight, March 13, 11:02 AM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Remembering 'Portal,' Activision's Interactive Novel

Remembering 'Portal,' Activision's Interactive Novel | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, February 15, 6:29 PM


Jason D'Aprile:  "The word “interactive” tends to get taken for granted in gaming, but we seldom think about what it actually means. Or, more importantly, what it could mean" ....

Alina Ghimpu-Hague's curator insight, March 1, 11:17 AM
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The Library Voice: Storyboard That Adds A 16 x 9 Layout....Room For More Characters, Activities & Dialogue!

The Library Voice: Storyboard That Adds A 16 x 9 Layout....Room For More Characters, Activities & Dialogue! | EL HILO CONDUCTOR | Scoop.it

Today our friends at Storyboard That shared some very exciting news! They are always adding something awesome to their wonderful digital storytelling tool so I couldn't wait to check this addition out.


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Instagram Spotlights vs Snapchat Stories vs Twitter Moments

Instagram Spotlights vs Snapchat Stories vs Twitter Moments | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, February 20, 11:11 PM


Josh Constine:  "There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes."

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All Stories Are the Same

All Stories Are the Same | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, January 1, 10:25 PM


John Yorke:  "From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception."

Carmenne K. Thapliyal's curator insight, January 3, 4:46 AM

Interesting article

José Díaz-Pintado's curator insight, January 5, 1:50 PM

#SCEUNED15

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Story next, 'experience' vs watch the film - tour the hotel from The Shining in virtual reality #VR

Story next, 'experience' vs watch the film - tour the hotel from The Shining in virtual reality #VR | EL HILO CONDUCTOR | Scoop.it
"Have you ever watched The Shining and thought Jack Nicholson's character was overreacting a bit? Well, should you want to put that to the test, you can now tour the very hotel from Stanley Kubrick's 1980 film in virtual reality.

Via Gary Hayes
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Gary Hayes's curator insight, January 21, 7:48 AM

Quote "

Named The Caretaker, a simple download of the VR game will enable you to assume the role that Nicholson did in the film, 'high in the mountains and cut off from the world by the onset of the first snowstorms of winter.'

Before too long, you'll be integrated into instantly recognisable locations from the film including the iconic carpeted hallway and the snowy maze outside, centre of the film's climactic showdown."

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Top Book Apps for Valentine's Day

Top Book Apps for Valentine's Day | EL HILO CONDUCTOR | Scoop.it

Sweet, heart-themed titles for Valentine's Day. Detailed reviews of the best digital picture books for iPad.


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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2:51 PM


Charlotte Sabin:  "We’re entering a new world of storytelling, in which digital exists as an experience; a visceral exploration of a story outside of a print book."

Karen B Wehner's curator insight, February 7, 7:47 AM

YES: "It isn’t romanticised print-book-in-hand ideologies that concern us as we plunge into narratives, it’s the voice of a storyteller."

 

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Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, October 27, 2015 5:09 AM


Catherine Shu:  "Magic Leap, the secretive tech firm that's backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do."

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The Shapes of Stories

The Shapes of Stories | EL HILO CONDUCTOR | Scoop.it

Kurt Vonnegut gained notoriety and acclaim for his novels -- like Breakfast of Champions, “a slippery, lucid, bleakly humorous jaunt through (sick? inhumane?) America circa 1973,” with Vonnegut acting as our Virgil-like companion, Cat's Cradle, a satirical commentary on modern man and his madness,” and Slaughterhouse-Five, “one of the world's great anti-war books. Centering on the infamous fire-bombing of Dresden, Billy Pilgrim's odyssey through time reflects the mythic journey of our own fractured lives as we search for meaning in what we are afraid to know.


Via Gregg Morris
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Dominique Taste's curator insight, November 6, 2015 12:45 PM

Kurt Vonnegut, auteur à succès de nouvelles, propose une théorie visuelle des schémas narratifs. Ainsi les hauts et les bas d'une histoire  en constituent une structure visuelle, à partir duquel il crée une typologie. L'infographie présente 8 de ces formes, associées à des livres ou des films représentatifs.

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An ARG to celebrate open access week, courtesy of the University of Toronto library

An ARG to celebrate open access week, courtesy of the University of Toronto library | EL HILO CONDUCTOR | Scoop.it

"Led by the University of Toronto libraries, Open Robarts is an alternate reality game celebrating the tensions between open access and the control of information. Designed by local Toronto artist David Oxley and author Mark Foo, Open Robarts explores themes of information and control, and is meant to draw attention to and celebrate open access forGlobal Open Access Week 2015. There are many ways into the game, even for non-locals. Come check it out and help us unravel the mystery and determine the future of the library!"


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siobhan-o-flynn's curator insight, October 23, 2015 2:59 PM

very cool - my home base

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Short story vending machine promises old-school distractions

Short story vending machine promises old-school distractions | EL HILO CONDUCTOR | Scoop.it
In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Édition, which placed eight of them in public locations (such as the city hall and libraries) as part of a pilot project. Each dispenser has 1-minute, 3-minute and 5-minute buttons, so readers can choose how long their stories are, all of which were written by members of the Short Édition community.

Via Gregg Morris
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The Untold Story of Magic Leap, the World’s Most Secretive Startup

The Untold Story of Magic Leap, the World’s Most Secretive Startup | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, April 21, 5:53 AM

 

Kevin Kelly:  "Blockbuster MR and VR worlds will require the highest level of world-building. The inherent freedom of the audience to move around, to peek at the underside of things, to linger and appreciate the details, means that great effort and skill will be needed to preserve the chain of persuasion for all the things that make up that world."

 

DRC:  An in-depth look at virtual reality, mixed reality and the future of world building.  [This is a long read but well worth the effort!]

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Some interesting projects. The Winners of the Vision #VR #AR Summit 2016 Awards - Road to VR

Some interesting projects. The Winners of the Vision #VR #AR Summit 2016 Awards - Road to VR | EL HILO CONDUCTOR | Scoop.it
The judges at Vision Summit 2016 sorted through nearly 250 applicants to find the top three VR/AR creations spanning a number of categories. The

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Gary Hayes's curator insight, February 11, 8:16 PM

Quote "

The judges at Vision Summit 2016 sorted through nearly 250 applicants to find the top three VR/AR creations spanning a number of categories. The award ceremony represents the best out of these three competing games, experiences, or 360 videos.

 

The Vision Summit VR/AR Awards ceremony was hosted by Nonny de la Peña, a pioneer of immersive journalism known for several hard-hitting projects like Project Syria and Hunger in Los Angeles."

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How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | EL HILO CONDUCTOR | Scoop.it
After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films.

Via Simon Staffans
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Simon Staffans's curator insight, February 16, 1:37 AM

More on gaming-film-crossovers, this looks interesting.

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Real physics, massive scale, ideal #VR Inside the Artificial Universe That Creates Itself

Real physics, massive scale, ideal #VR Inside the Artificial Universe That Creates Itself | EL HILO CONDUCTOR | Scoop.it
A team of programmers has built a self-generating cosmos, and even they don’t know what’s hiding in its vast reaches.

Via Gary Hayes
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Gary Hayes's curator insight, February 19, 7:15 PM

Quote "

For the No Man’s Sky team, that feeling of awe is exactly the point. In the words of programmer Hazel McKendrick, “You’re not the God of this universe. You're not all powerful. You can’t build a gun so big that you're unstoppable. You should be small and a little bit scared, I think, all the time.”

Murray traces this feeling of sublime obliteration to his childhood deep in the Australian outback. “My parents managed this big ranch of one and a quarter million acres. It had a gold mine. It had seven airstrips. You don’t get there by road—you have to fly in. We were very much on our own, and we went out every morning to check that the machines that were keeping us alive were still working. It was the closest thing to the surface of Mars. We were alone for hundreds and hundreds of miles. There was just this incredible feeling—knowing that you’re this little dot in this massive landscape.”"

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Film Crowdfunding Stats: 8 Insights from 22,000 Campaigns

Film Crowdfunding Stats: 8 Insights from 22,000 Campaigns | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, December 14, 2015 3:36 AM


Indiegogo:  "More and more independent filmmakers are turning to crowdfunding as an option to help raise money for feature-length and short films, documentaries, TV show pilots, web series and transmedia and VR projects. To help aspiring filmmakers achieve their dreams, we analyzed over 22,000 film campaigns to find best practices and insights. Here are 8 key film crowdfunding stats you need to know."

VisionFunder's curator insight, March 1, 5:13 AM

Great insight on the use of crowd funding in the film industry.

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How Fox's "The Martian VR Experience" Became Hollywood's Most Ambitious VR Experiment

How Fox's "The Martian VR Experience" Became Hollywood's Most Ambitious VR Experiment | EL HILO CONDUCTOR | Scoop.it

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The Digital Rocking Chair's curator insight, January 6, 2:16 PM


Daniel Terdiman:  "Much more than marketing, the experience lets users feel what it's like to survive on Mars, just like Mark Watney. Yes, there are potatoes."

Fausto Cantu's curator insight, January 7, 2:25 PM
¿Cómo Fox " The Martian VR " se convirtió Experimento VR más ambiciosos de Hollywood
AUMENTARV's curator insight, January 8, 6:58 AM

Esta película es un claro ejemplo de lo que podría ser un uso de Realidad Virtual con un traje bien completo. 

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Wordless digital picture book apps for children.

Wordless digital picture book apps for children. | EL HILO CONDUCTOR | Scoop.it

Reviews of digital picture book apps without words. Great books for imaginative & expressive storytelling. Favorites of speech therapists.


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6 storytelling techniques for great interaction design

6 storytelling techniques for great interaction design | EL HILO CONDUCTOR | Scoop.it
Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective!

Via José Carlos
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Barbara Ganley's curator insight, January 26, 7:35 AM

Well worth a read

 

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102 of the Most Inspiring Storytelling Quotes of All Time

102 of the Most Inspiring Storytelling Quotes of All Time | EL HILO CONDUCTOR | Scoop.it
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of.. read more

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Should be good from VRSE - Apple Music just launched its first #VR music video with U2

Should be good from VRSE - Apple Music just launched its first #VR music video with U2 | EL HILO CONDUCTOR | Scoop.it
Apple Music teamed up with Vrse to turn a U2 music video into a virtual reality experience

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Gary Hayes's curator insight, October 28, 2015 10:11 PM

Quote "The coolest thing about the experience is how the audio levels change based on where you're looking. If someone is finishing their part of the song, it'll quiet down until you turn to look at the next person. "

Corey Willard Schroeder On Audio Engineering and Technology.'s curator insight, April 21, 1:16 AM

What makes this article so great it that describes where music is heading in the near future, while also decreasing the fear of virtual instruments taking over all aspects of music production.

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Brand storytelling is for small business too!

Brand storytelling is for small business too! | EL HILO CONDUCTOR | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute

Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, October 21, 2015 1:46 PM

Storytelling for business success stories are usually confined to large corporations who can afford multi-media applications.  Small business seems to get ignored.  Yet, for small business, the principles are the same, and the the concept is just as important.   


This article by Megan Hannay of the Content Marketing Institute,  is one of the few I've come across that zero's in on business storytelling for small businesses.  In it Megan states, "especially for small, family business, telling the story of the people, their motivations, and their journey is intrinsically interesting." Additionally, she provides some great questions that any business owner should answer while constructing their brand story.  


Every brand tells a story, accidently or on purpose.  This article provides some great tips on how to tell the "on purpose" kind. 




This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, October 22, 2015 12:51 PM

Zou je een bedrijf hebben als je geen verhaal hebt? Maar veel kleine bedrijven zeggen er niets over, of doen er iets mee.

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Tell Stories with Tweets Through Twitter's Collections API

Tell Stories with Tweets Through Twitter's Collections API | EL HILO CONDUCTOR | Scoop.it
Before the launch of the Collections API, publishing a story with Tweets was a burdensome task. Developers had to manually gather numerous Tweet IDs and embed them into an app or website one at a time. With the Collections API, a single Collection ID is used to edit, update, and publish a story from any tool in the ecosystem. The Collections API can be used with TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, and Flowics to organize as desired.

Via Gregg Morris
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