Transmedia Sprocketeer!
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Interactive Movie Trailer for German Horror Channel Wins Big at Cannes Lions

Interactive Movie Trailer for German Horror Channel Wins Big at Cannes Lions | Transmedia Sprocketeer! | Scoop.it
There is a dark yet wildly creative force at work in German horror channel 13th Street. Owned by NBC Universal it's just scooped one of the top prizes...
Suzette Soucie's insight:

Very, very well thought out in all of the ways that truly matter, leading to ever deeper layers within the story, with the most surprising layer triggered by the audience!  This project will be reviewed, dissected, studied and dreamt about by myself and my boundary-breaking, cutting edge transmedia collleagues (and you know who you are) from Austin to Frankfurt.  Join the club.

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Transmedia Storytelling and Entertainment — A Syllabus

Transmedia Storytelling and Entertainment — A Syllabus | Transmedia Sprocketeer! | Scoop.it
Suzette Soucie's insight:

So what IS the diff between multimedia and transmedia? Is it just a new term for the same thing?  This question was posed recently within LinkedIn's Transmedia Producers group and I'd like to stoke the discussion fire by encouraging all of us to look back at Henry Jenkins' 2009 transmedia course at USC and its motherlode of transmedia history, cutting edge projects and future looks.   Luckily most of the links still work and live on through Jenkins' blog  at http://henryjenkins.org/2009/08/transmedia_storytelling_and_en.html.  

 

If we can accept that "transmedia" is both a term and a communications methodology, that it is still in its infancy, and that it  is likely to morph, expand, and contract repeatedly, we can move past mere discussions of terminology and get on to the really interesting issues of just what and how  we can use multiple platforms of communication to tell more compelling stories.

If anyone still wants to poll whether or not transmedia is just marketing, I'd have to vote "no" simply on the basis of the term's origination. Whether or not it will evolve into "just marketing" is the more appropriate question.

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Zelan Bonn's comment, September 18, 2013 4:27 PM
At EpiCintre, we have innovated radically new systems and methods for creating transmedia content and in the process, we were forced to create an entire dictionary of terms that we could all refer to in order to stay on the same page (given how the industry typically mis- uses or mis-applies nomenclature on the subject). For example, the "EpiCintre Media and Technology Dictionary" boils transmedia down to a basic root concept: "Transmedia: The use of two or more media platforms for the same, similar or like-threaded content deployments, regardless content purposing." This simple definition allows for story, advertising or marketing content, etc. to fit in, depending on the intended purpose deployed. "Transmedia Storytelling then becomes self-explanatory. While many of the definitions used in EpiCintre dictionary are long established by others, we have been forced to create, perhaps, over 100 new words to accurately describe the new concepts, procedures, inventions, outputs and things that are involved with our proprietary project---some of these concepts may one day become common place but right now they are front line, radically redefining alien concepts for an evolving industry that is clearly not yet defined or even 5% developed towards its potential. EpiCintre is pioneering the new paradigm so that Hollywood, New York, Silicon Valley and US artists and workers can reap the rewards. In my opinion, we are about to enter the Second Golden Age of Hollywood---it's a very exciting time to be in the transmedia industries!
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Luminato Festival - About Luminato

Luminato Festival - About Luminato | Transmedia Sprocketeer! | Scoop.it
'A boisterous festival sprawling all over the city with music, theatre, dance, visual arts, literature, film and celebrations of all kinds.
Suzette Soucie's insight:

If you can do only one thing for the enhancement of your creative well being this summer, let it be this!  Luminato will inspire you, challenge you, delight you until you think you might just explode.  

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The Art of Production Design: Getting the Most out of Your Film's Visuals

The Art of Production Design: Getting the Most out of Your Film's Visuals | Transmedia Sprocketeer! | Scoop.it
Filmmaking Tips: Film Slate Magazine article the art of production design in the filmmaking process.

 

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Via Jérôme Riguidel
Suzette Soucie's insight:

While rather lacking in specifics, this article does touch on one of the most important, yet most misunderstood aspects of production design: establishment of a film's visual backstory.

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Simon Sinek: How great leaders inspire action | Video on TED.com

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
Suzette Soucie's insight:

So simple.....why do we do what we do?  I often reboot myself with this TED talk on how critical it is that we communicate  the "why" of our story before anything else.  For every project of the many I have spinning (I am a devout plate spinner), I create a highly visual index card of the "why" behind it.  These cards are my touchstones and keep the project centered.  I'd love to hear about other techniques for discovering, refining and expressing the emotional heart, the "why", of your projects.

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Transmedia storytelling - Press42

Transmedia storytelling - Press42 | Transmedia Sprocketeer! | Scoop.it
Transmedia storytelling is probably one of the hottest topics within the storytelling field right now. It's not surprising due to the prolif
Suzette Soucie's insight:

So many great questions and observations!  They validate the little nagging voice in my head that constantly challenges me, "just what is the compelling story that you are trying to share and is it really more efectively shared over multiple platforms versus just one?

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The 9 “C”s of Awesome Storytelling

The 9 “C”s of Awesome Storytelling | Transmedia Sprocketeer! | Scoop.it
Challenge what you think you know
Suzette Soucie's insight:

Transmedia storytelling really is a virgin territory. Not because it's never been done before, but because we have such nifty new tools to do it with. And if we keep our eye on the prize of immersive storytelling, we will do extraordinary things with these nifty tools - instead of just stuff.  Although I have zero interest in storytelling for selling cars or clothes or any of the plethora of things that don't really enrich our lives, I do have a lot to learn from those that do.  Because selling ideas offers the greatest hope for meaningful, paradigm shifting collaboration and change.

 

RIght now I am working on a proposal and proof of concept for a PTSD project.  It is extraordinary.  And desperately needed.  And will only come to fruition if I can sell the idea for funding.  Time to put these 9 "C"s to good use.

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The Cloud Filmmaking Manifesto | Tribeca

The Cloud Filmmaking Manifesto | Tribeca | Transmedia Sprocketeer! | Scoop.it
Filmmaker Tiffany Shlain talks cloudsourcing creativity and giving back in the age of collaboration.
Suzette Soucie's insight:

The Moxie Institute's remix approach to filmmaking goes beyond a visual mashup (not that I don't love those) and makes inroads into integrating multiple participants and viewpoints -  albeit within the framework of a tightly scripted theme.  Composed of a visual mosaic of hundreds of contributed film clips, these microshorts feel more spontaneous and inspiring than the usually preachy, do-the-right-thing social advocacy campaigns used by most foundations and non-profits.  

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Building Films For the iPad: The National Film Board’s New Tablet-Focused Projects

Building Films For the iPad: The National Film Board’s New Tablet-Focused Projects | Transmedia Sprocketeer! | Scoop.it
What happens when a major film producer decides to create original entertainment for tablets? Canada’s National Film Board (NFB) is experimenting with a series of new tablet-centric projects that merge gaming, journalism, and cinema.
Suzette Soucie's insight:

I am intrigued by the Circa 1948 project with it's augmented reality approach to creating a thread for linking individual, non-linear stories and places.  So many possibilities!

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The Single Biggest Reason that Story is so Important

Why do so many people have such a personal connection t…
Suzette Soucie's insight:

The power of story creation, story sharing, story immersion is the power to find meaning in our lives.  This meaning is there, all around us, in such abundance that only through story can we portion it out, appreciate it, make sense of it. 

 

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