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An interview with Simon Staffans about transmedia storytelling | Stefania Boleso

An interview with Simon Staffans about transmedia storytelling | Stefania Boleso | Transmedia | Scoop.it
Simon Staffans answers on what transmedia storytelling is and how it can exploited in a credible way by companies and brand to reach their target audience.
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Syfy Digital Announces New Transmedia Storytelling Initiative Across Social, Second Screen & Digital Experiences

Syfy Digital Announces New Transmedia Storytelling Initiative Across Social, Second Screen & Digital Experiences | Transmedia | Scoop.it
Building upon its recent transmedia successes, Syfy Digital today announced significant new digital, social and second screen storytelling initiatives including a game-to-TV Avatar joining the cas...

Via Soraia Ferreira, Ph.D.
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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | Transmedia | Scoop.it
Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls.
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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | Transmedia | Scoop.it
Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this ...

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Simon Staffans's curator insight, March 21, 2014 7:59 AM

A look at five projects I think are worth keeping an eye on this spring.

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Transmedia | Scoop.it
The Emmy nominated writer-producer explains why we're witnessing a shift in audience behaviours
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Interview: Rafael Grampá

Interview: Rafael Grampá | Transmedia | Scoop.it
The award-winning Brazilian cartoonist on breaking new creative ground—partnering with UK studio Red Knuckles to bring his characters to 3D life
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Multi-Device Users Typically Complete Tasks on Larger Screens

Multi-Device Users Typically Complete Tasks on Larger Screens | Transmedia | Scoop.it
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily, reports GfK in the results
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How To Be a Great Storyteller

How To Be a Great Storyteller | Transmedia | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Soraia Ferreira, Ph.D.
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Martin (Marty) Smith's curator insight, March 22, 2014 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | Transmedia | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...
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The Elements of Transmedia Storytelling Explained

The Elements of Transmedia Storytelling Explained | Transmedia | Scoop.it
Henry Jenkins identified several elements that are part of the fundamental structure of a TS strategy; although originally presented as pairs of elements, these were separated to provide a clear ov...
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The Walking Dead: a tentacular transmedia succe...

The Walking Dead: a tentacular transmedia succe... | Transmedia | Scoop.it
Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost cont (The Walking Dead: a tentacular #transmedia success via @transmedialab http://t.co/EvucplAaqi...
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10 Rockstar Examples of Augmented Reality for 2014

10 Rockstar Examples of Augmented Reality for 2014 | Transmedia | Scoop.it
For those of you who don't know Augmented Reality is a real world view on a device with augmented themes such as sound, GPS, or visuals that are integrated
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Comment YouTube terrasse lentement les chaînes de télé

Comment YouTube terrasse lentement les chaînes de télé | Transmedia | Scoop.it
YouTube a annoncé le lancement de chaînes payantes. Une étape de plus dans la transformation de la plate-forme vidéo en un média à part entière.
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Storytelling and Gameplay in Video Games

Storytelling and Gameplay in Video Games | Transmedia | Scoop.it
It's a controversial topic in gaming: should the focus be on improving the "gameplay" aspects of the game or making a story worth telling? You'll hear a different answer from everyone, whether they realize their answer is different or not. I exist as part of the minority of gamers that plays games solely for the story.
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Infographic: Creating a transmedia project

Infographic: Creating a transmedia project | Transmedia | Scoop.it
Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects.
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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News | Transmedia | Scoop.it
Jeff Gomez expands brands like Spider-Man and 'Avatar' into new media spaces.
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Interview Mélanie Bourdaa : tout ce que vous avez toujours voulu savoir sur le MOOC Transmédia | Mooc Francophone

Interview Mélanie Bourdaa : tout ce que vous avez toujours voulu savoir sur le MOOC Transmédia | Mooc Francophone | Transmedia | Scoop.it
Le Mooc Transmedia, c'était du sérieux, du travail (beaucoup) mais aussi du rire, des blagues (pas toujours drôles) et surtout de la bonne humeur. Alors fo
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The Most Northern Place. themostnorthernplace.com #webdoc #transmedia

The Most Northern Place. themostnorthernplace.com #webdoc #transmedia | Transmedia | Scoop.it
The Most Northern Place. themostnorthernplace.com #webdoc #transmedia
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'Watching Television' Means Something Different for Today's Kids

'Watching Television' Means Something Different for Today's Kids | Transmedia | Scoop.it
There seems no question that for young people who have all of these different platforms as viewing options, "watching television" is starting to mean different things. And with all of these different ways of consuming televisual content, to...
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L'écriture transmédia rejoint les préoccupations des jeux vidéo

L'écriture transmédia rejoint les préoccupations des jeux vidéo | Transmedia | Scoop.it
Comprendre comment se construit une œuvre transmédiatique
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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | Transmedia | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...

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Simon Staffans's curator insight, February 25, 2014 4:00 PM

Jay with some good insights on how to leverage audience engagement over Twitter etc.

Margaret Doyle's curator insight, February 25, 2014 11:40 PM
Great to see social examined in this way. It is such a fun element to play with in storytelling!
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Meet the Woman Behind Assassin’s Creed

Meet the Woman Behind Assassin’s Creed | Transmedia | Scoop.it
Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all the locked doors. Nothing would be off limits. That’s kind of how Ubisoft’s star video game producer views the future of the industry—putting gamers in charge.
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Lego - A 'transmedia' marketing case study | Shane O Leary

Lego - A 'transmedia' marketing case study | Shane O Leary | Transmedia | Scoop.it
A case study illustrating how Lego has evolved into a transmedia brand for the 21st century through using a smart, iterative strategy.
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Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | Transmedia | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.
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