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Rescooped by Rob Erickson from Transmedia: Storytelling for the Digital Age
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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Transmedia | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


Via The Digital Rocking Chair
Rob Erickson's insight:

It's definitely an ally if done the correct way.

more...
The Digital Rocking Chair's curator insight, June 24, 2013 4:12 AM

In a sentence ... "Transmedia has an element of marketing to it at times, but when done well it’s simply good storytelling, an extension of the film experience". Do you agree?

RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Richard Stadler's curator insight, June 25, 2013 7:18 AM

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..

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Rescooped by Rob Erickson from Transmedia: Storytelling for the Digital Age
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Transmedia - The Way of the Future

Transmedia - The Way of the Future | Transmedia | Scoop.it
Movienomics writer Rivers discusses transmedia storytelling, why it's going to be the way of the future and provides examples of successful campaigns.

Via The Digital Rocking Chair
Rob Erickson's insight:

The way this guy writes makes reading the article fun. More please.

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The Digital Rocking Chair's curator insight, June 27, 2013 3:54 AM

An introduction to transmedia and a fun read as well.

Pam Colburn Harland's curator insight, June 27, 2013 7:43 AM

Funny/cool/informative article about transmedia. I love this idea for teaching Shakespeare (and other complex literary texts) to high school students. Tell the story through a variety of formats.

sophiedesc's curator insight, June 27, 2013 11:44 AM

Great Introduction and Best Practices of Transmedia Storytelling! 

Rescooped by Rob Erickson from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Transmedia | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


Via The Digital Rocking Chair
Rob Erickson's insight:

It's definitely an ally if done the correct way.

more...
The Digital Rocking Chair's curator insight, June 24, 2013 4:12 AM

In a sentence ... "Transmedia has an element of marketing to it at times, but when done well it’s simply good storytelling, an extension of the film experience". Do you agree?

RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Richard Stadler's curator insight, June 25, 2013 7:18 AM

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..