Transmedia Saloon
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Here Are The 5 Transmedia Projects in The Storyscapes Section | Tribeca

Here Are The 5 Transmedia Projects in The Storyscapes Section | Tribeca | Transmedia Saloon | Scoop.it
In collaboration with Bombay Sapphire® Gin, we celebrate multi-platform transmedia projects with five diverse selections that will be on display during the 2014 Festival.
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15-sec recipes? World's shortest cooking show on Instagram | memeburn

15-sec recipes? World's shortest cooking show on Instagram | memeburn | Transmedia Saloon | Scoop.it

Ever left staring into the depths of your grocery cupboard wondering what on earth you can chuck in a pan or pot for your next meal? Well, a clever food fundi from the Netherlands has some suggestions for you — and he’ll give you the recipe on Instagram.

 

By filming a cooking show in 15 seconds or less, Bart van Olphen has embraced the challenge presented by rapid fire social video and turned it into a popular Instagram account, which claims to be the world’s shortest cooking show. Fish Tales is a quick and quirky take on the genre, which sees van Olphen create (and eat) his dishes from scratch, as well as hand out some advice and tips for newbie chefs.

 

Sorry, vegetarians, but the dishes are all fish based.


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2014 4:52 PM

Very creative content marketing and use of Instagram. Recommended viewing! 9/10

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The Walking Dead: a tentacular transmedia succe...

The Walking Dead: a tentacular transmedia succe... | Transmedia Saloon | Scoop.it
"Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost continuous success since the 60s and the release of Night Of The Living Dead by Romero.
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Transmedia World-Building

Transmedia World-Building | Transmedia Saloon | Scoop.it

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."


Via The Digital Rocking Chair
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A must read: Branding potential of the most popular mobile apps ...

A must read: Branding potential of the most popular mobile apps ... | Transmedia Saloon | Scoop.it
There is a recurring joke among early adopters of ever-new mobile apps about how unsavvy most brands are when building their presence on apps like Vine, Snapchat or Secret. This attitude comes from the belief that most ...
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Maslow's Hierarchy of Needs and Marketing | Tresnic Media

Maslow's Hierarchy of Needs and Marketing | Tresnic Media | Transmedia Saloon | Scoop.it

Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!

 

Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT: 


Via Jeff Domansky
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Darius Douglass's curator insight, February 24, 2014 3:15 PM

Maslow's  never quite imagined this.  But its an  interesting take

Arielle Monnerot-Dumaine's curator insight, March 2, 2014 11:58 AM

un classement original des réseaux sociaux !

Arielle Monnerot-Dumaine's curator insight, March 2, 2014 12:00 PM

Une autre façon de voir les réseaux sociaux !

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Will We Watch Movies Like This in the Future? First Film Made for Oculus Rift Gets Interactive Trailer « No Film School

Will We Watch Movies Like This in the Future? First Film Made for Oculus Rift Gets Interactive Trailer « No Film School | Transmedia Saloon | Scoop.it

Traditional 3D viewing may be losing its steam in the home because of a lack of content (and the glasses and all sorts of other reasons), but that doesn’t necessarily mean we’ll be watching content on flat screens forever. Oculus Rift, the virtual reality headset made for 3D gaming, can also be used for all sorts of other content, including movies. The first video made specifically for the Oculus Rift, is actually a documentary called Zero Point, which is actually about the Oculus Rift device. They have now released an interactive trailer for the film which you can watch online.


Via Justin Nalepa, siobhan-o-flynn
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In Today's Content-Fueled World Think and Act as a Transmedia Publisher

In Today's Content-Fueled World Think and Act as a Transmedia Publisher | Transmedia Saloon | Scoop.it
I came across the Forbes article "Six Things Every CMO Needs To Know In 2013" by Ben Straley, VP of social technologies at Rio SEO and lead instructor of interactive marketing at University of Washington’s Continuing Education program.
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A Hilarious Study of Selfie Photos in 5 Cities Around the World

A Hilarious Study of Selfie Photos in 5 Cities Around the World | Transmedia Saloon | Scoop.it

"Yes, there are regional differences to the form, and the expressions captured in them....

 

Each city, Selfiecity posits, has its own selfie style. The faces in Moscow seem to trend older than those in Bangkok (relatively speaking – we're still just talking about 20-year-olds here). Sao Paolo seems to produce the cheekiest grins (and why wouldn't it? These people are in Sao Paolo!) The ladies of New York, meanwhile, appear to prefer the subtle head turn (just a hint of profile) over the dramatic ear-to-shoulder head tilt.

 

This synopsis comes from a delightful analysis of thousands of actual selfie photos from Berlin, Bangkok, Sao Paolo, New York and Moscow (where, yes, there is notably more selfie brooding). The project was created by Lev Manovich at the Graduate Center at CUNY – he also brought us an earlier playful study of Big Data in Instagram from various cities – alongside half a dozen other data scientists, curators and researchers..."


Via siobhan-o-flynn
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