The business of heroes needs saving from the crushing weight of its own data. The Marvel team thinks they’ve built a solution: a massive database that uses graph theory to give fans a simple take on characters that span comics, movies, and video games.
7 immersive experiences which blend reality and fiction Team Locals Organised under all manner of quirky banners, including cabaret, vintage, variety, cinema, burlesque, and kitsch, Ruby Shoes' events will be truly immersive experiences, with the...
“ Here's a dilemma every transmedia producer faces... You discover a new storytelling platform--maybe you get in to their invite-only beta--and you create a story that uses the strengths of that plat...”
Via Sebastian Huenerfeld
Last year I wrote an article about curating your SXSW experience. Since SXSW 2015 is less than a month away, I'm working hard to curate an informative and fun experience for myself and thought I'd sha...
As Google begins working on a commercial version of its heads-up display wearable, Sony is stepping things up in double time, with the launch of its SmartEyeglass Developer Edition SED-E1 augmented reality glasses.
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...
In an effort to leave a lasting impression, or at least a message that lasts longer than on other social media platforms, VisitBritain has turned to Tumblr, launching a Discover Great Britain blog. The blog is an amalgamation of content created by staff writers and bloggers who have a social following of their own. Identifying these third-party content creators, programming the editorial calendar and choosing when to promote the posts is an ongoing effort that involves collaboration with Tumblr. The tourism board has found kindred spirits in various pockets of Tumblr's community, including avid fans of British culture. For example content about Harry Potter generated nearly 1,200 notes compared with other posts that drew an average of 200 notes last week. While Facebook posts and Twitter tweets tend to be more time-sensitive, the content on Tumblr is believed to have greater staying power. However, the challenge of posting the right content at the right time to get maximum organic engagement.
“ There's an increasing number of people with a smartphone, tablet, or laptop in their hands during TV time. Whether it's for social commentary on your network of choice, completing a task during the commercial breaks, or you just want your internet connection handy in case an argument breaks out about some tiny detail (try watching "Marvel's Agents of SHIELD" in a room full of nerds),...”
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