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![Transmedia: What is it and how can we [NATO] use it | The rise of Transmedia | Scoop.it](http://img.scoop.it/UjfDq9erbeqA2KCo7v8ISDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The same "transmedia" storytelling used by entertainment and advertising to sustain audience engagement with memorable experiences can also be used effectively by the military.
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"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"... Via The Digital Rocking Chair Delete the scoop?
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Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading." Via The Digital Rocking Chair Delete the scoop?
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It is a transmedia meta-narrative. By transmedia I mean that it plays out not only in televised debates but also in ads, books, events, the daily paper, social media and shouting matches in bars... Via The Digital Rocking Chair Delete the scoop?
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"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life." Via The Digital Rocking Chair Delete the scoop?
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"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space." DRC: It's an immersive experience for both the cast and the audience. Via The Digital Rocking Chair Delete the scoop?
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Robert Pratten: "I’d like to develop a unified labeling for transmedia projects. The objective is to allow the audience to quickly and easily determine (a) if this is the kind of project they will like (b) what is expected of them in terms of time and effort required to enjoy the project." Via The Digital Rocking Chair, Karen B Wehner Delete the scoop?
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Any relationship between entertainment and the military is bound to elicit mixed reactions. I'd be really interested to hear the thoughts of my fellow transmedia practitioners on this subject. Please comment below.