The same "transmedia" storytelling used by entertainment and advertising to sustain audience engagement with memorable experiences can also be used effectively by the military.
Via The Digital Rocking Chair
Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."
"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space."
DRC: It's an immersive experience for both the cast and the audience.