The tablet in particular has made leisure reading and viewing of Web content a reality. Sales of the iPad have smashed expectations. Amazon's Kindle Fire, which is specialized for leisure content, has found mass appeal as well.
Wikipedia gives this definition of Transmedia: “Transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies.
Analysis by Xyologic found that of the top 150 apps downloaded on each the iPhone and Android in 2011, Android leaned toward apps, with 85 of 150 being non-gaming apps, while 100 of the top 150 apps on the iPhone were games.