What's Hollywood fear of embracing transmedia?- Entertainment News, Technology News, Media - Variety
"These changes require a shift in attitude and a new understanding of the technology that's currently coming out and in development. A lot of work needs to be done to usher the entertainment industry into this age, but also to make people who are building the technology more aware of the vitality of that dialogue." 
National Retail Federation (press release) (blog)Bare Necessities CMO talks 'transmedia' and the new rules of the mobile ...National Retail Federation (press release) (blog)Read on below as Dunn shares why real marketing success will only come from... Via Richard Kastelein & Adriana Hamacher 
Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified. 
Cynthia Lieberman: "Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice"... Via Simon Staffans, The Digital Rocking Chair "Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"... Via The Digital Rocking Chair 
Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"
Via The Digital Rocking Chair 
"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP." Via The Digital Rocking Chair 
God isn't bland. The Church shouldn't be either. Let's talk about it. (MT @mikemonello: Nashville church creates ARG to promote Easter service: http://t.co/KWLk6u5c Thought religion already was ARG!
Transmedia: Storytelling for the Digital Age - Reasons People Will Pay http://t.co/XCGWTZMw...
Interesting: MIPBlog | Nuno Bernardo: Transmedia in Documentary Storytelling http://t.co/GtrYCKQv... Via siobhan-o-flynn 
In 2009 Christy Dena submitted her PhD titled “Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments”... Via The Digital Rocking Chair 
Gamasutra's Leigh Alexander takes a look at how film and other media are doing at leveraging brands into the world of games, finding slow progress toward that popular transmedia vision. Via siobhan-o-flynn 
When developing a television show – be it a live show, a documentary, a drama series or something else – with social interaction, audience engagement and interactivity in mind, using transmedia storytelling methods make very much sense. |
Jeff Barber: "To answer this question, let’s consider what three experts in this emerging space have to say about the role of mobile in transmedia content production and distribution" ...
Via The Digital Rocking Chair 
Very Cool – German SciFi Transmedia Project: Alpha 0.7. May 19, 2012 siobhanoflynn Leave a comment Go to comments. Radio Drama. When Alpha 0.7 ends on television, the story continues: online and as a radio drama series on SWR. Via Richard Kastelein & Adriana Hamacher 
'Trion Worlds has partnered with SyFy on a transmedia franchise called Defiance where a MMO will tie-in to a TV series as they inhabit the same world. It's the "first-ever convergence".' Via The Digital Rocking Chair
ransmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified. 
Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive ...
Via Richard Kastelein & Adriana Hamacher 
To survive this complex new form of literature, a new grammar will need to be found.
>To take advantage of this a new grammar of storytelling has to emerge, just as a grammar of cinema had to be invented 100 years ago. That grammar has not yet been fully defined, any more than the grammar of cinema was clearly defined in 1912 — but clearly it’s going to be nonlinear, it’s going to be participatory, and it’s going to be immersive. Henry Jenkins (pictured above), a former MIT Professor and the person who coined the term... Via Simon Staffans, Karen B Wehner, CounterIntelligence MIPBlog spoke to transmedia pioneer, beActive Media's Nuno Bernardo, at MIPTV 2012, where he's lanching a new music-focused project, Beat Girl. He also agree... Via Richard Kastelein & Adriana Hamacher 
"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space." DRC: It's an immersive experience for both the cast and the audience. Via The Digital Rocking Chair 
Transmedia: Storytelling for the Digital Age - Interview: Vincent Morisset: On being a “web-friendly director” http://t.co/PORCKXWc...
Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading." Via The Digital Rocking Chair 
'In an age of digital storytelling, the distance between author and reader is rapidly shrinking, and the roles those parties play are rapidly changing. One of the most radical concepts that I've come across during my research of transmedia storytelling is the "unbook."'
[Other posts from "The Story of a Transmedia Revolution" series can be found @scoopit http://bit.ly/xojQbz (part one) & @scoopit http://bit.ly/yBOSVl (part two) ] Via The Digital Rocking Chair 
"[...] Star Wars was not a game when it first released, though it utilised that particular medium as it expanded with popularity. Via siobhan-o-flynn |
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