“Michigan gets cold fast in November and as outdoor activities slow down, planning for next year comes into play. As I do my own planning for the remainder of this year and into the next, I can’t help being a little excited about the possibilities.”
Via Marty Koenig
Mark White's insight:
Great overview of why the future of Crowdfunding is not tied to any one platform or niche
The Landsat Data Continuity Mission is now Landsat 8, and that means images are now public (woohoo!). NASA handed control of the satellite to the USGS earlier this year (May 30, 2013), and calibrated imagery is available through the Earth Explorer. Unfortunately, the Earth Explorer interface is a bit of a pain, so I’ve put together a guide to make it easier.
Via Seth Dixon
Can you imagine filming moments of a stranger’s life for years on end? From Hoop Dreams toThe Up Series, filmmakers occasionally piece together remarkable stories from this kind of unparalleled documentation. Are they brave, genius, or completely mad? Susan Motamed, who has worked with filmmakers from Alex Gibney to Martin Scorsese, and produced a slew of docs including Oscar Nominated Enron: The Smartest Guys in the Room, answers with her experiences on filming this way with Girl, Adopted — which is currently streaming for free.
At the BFI London Film Festival, DocGeeks got the opportunity to sit down with Academy Award-winning filmmaker Alex Gibney, who was in London to promote his latest documentary film The Armstrong Lie. Find out what his key is to create success after success in documentary filmmaking.
PharmExec.com (blog) Storytelling partnerships – the new face of Big Pharma marketing PharmExec.com (blog) Doing deals with storytellers could be as important for pharma as collaborating with research scientists, writes Peter Houston.
It’s been more than a week since IDFA, but I can’t stop thinking about their DocLab program, a competition section showcasing “new and unexpected forms of digital documentary storytelling.” This program presents new non-fiction transmedia projects, each allowing the viewer to interact with the reality the filmmakers have documented and constructed. Most of the projects were presented in screenings or in talks at the excellent DocLab Interactive Documentary Conference. In addition, each was presented on their own computer monitors in the DocLab’s gallery space.
The DOC Institute is an initiative of the Documentary Organization of Canada, Toronto Chapter. After several vital Canadian programs for filmmakers closed their doors, we felt something was missing for the community and for our careers. We’ve stepped up to fill the gap by strengthening our hub and expanding and formalizing our professional development offering.
Via Justin Nalepa
Mark White's insight:
Great to see a careers focus on documentary especially documentary producers.
“A film crowdsourced from Star Wars fans and an interactive documentary about Superstorm Sandy were among the innovations on show at the Tribeca Film Festival.” BBC delves into the transmedia projects...
Earning the respect and attention of your target audience simply is not as easy as it used to be.
Mark White's insight:
"Building a brand’s personality isn’t an easy task, but that doesn’t mean it can’t be simple. In fact, there’s one very basic tactic brands can use that’s been relied upon for years and is relevant to the majority of the world’s population – storytelling. This story can link into anything, from the brand’s values or messaging to the lifestyles of its key demographic… To an extent, it doesn’t matter what it is based on. What matters is that the brand is making an effort to put some meat behind its name; to engage its target audience and produce meaningful, engaging stories."
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.
Anthony Kaufman: "The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects."
Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK's 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it's important.