Transmedia and Branded Entertainment
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Rescooped by Pati Keilwerth from Teaching, Learning, Growing
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The 23 Best Game-Based Education Resources for 2014 | Edudemic

The 23 Best Game-Based Education Resources for 2014 | Edudemic | Transmedia and Branded Entertainment | Scoop.it

Via Elaine J Roberts, Ph.D.
Pati Keilwerth's insight:

we have to gamify learning to make it more fun!

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Elaine J Roberts, Ph.D.'s curator insight, December 19, 2014 11:53 PM

Game-based learning isn't just about "fun." Game-based learning is a form of simulation and that form of learning has been around for a very long time. Game-based learning might make learning more enjoyable, could even therefore be more effective, but it's also an opportunity to examine the possible outcomes of possible solutions. Extremely practical learning on many levels.

Rescooped by Pati Keilwerth from #transmediascoop
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Cross media the Adriatic way

Cross media the Adriatic way | Transmedia and Branded Entertainment | Scoop.it
I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism indu...

Via Simon Staffans
Pati Keilwerth's insight:

Thank you for this nice article Simon! Looking forward to our next edition next year :)

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Simon Staffans's curator insight, September 30, 2014 5:09 PM

Some thoughts on last week's exertions in Croatia.

Rescooped by Pati Keilwerth from Education and Tech Tools
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Why Curiosity Enhances Learning

Why Curiosity Enhances Learning | Transmedia and Branded Entertainment | Scoop.it
A neurological study has shown that curiosity makes our brains more receptive for learning, and that as we learn, we enjoy the sensation of learning.

Via Becky Roehrs
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Becky Roehrs's curator insight, December 20, 2014 3:41 PM

Our brains love tough questions-not easy answers.

Rescooped by Pati Keilwerth from Transmedia: Storytelling for the Digital Age
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Here Are the 5 Things That Make a Good Transmedia Project

Here Are the 5 Things That Make a Good Transmedia Project | Transmedia and Branded Entertainment | Scoop.it

"Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling"


Via The Digital Rocking Chair
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Brad Tollefson's curator insight, April 22, 2013 6:38 PM
The work leverages the strengths of each medium it uses.

If you’re just putting video on the web, that’s not very exciting. The web is there to foster dialog, participation, it’s not television or a movie theater. If you’re going to use a mobile phone as one of your storytelling platforms, why not emphasize the user’s intimacy with the device. Smart phones have become intensely personal items.

In short, transmedia creators and producers would do well not to simply scatter their stories across different media. They have to carefully consider the features and strengths of the platform, and design the expression of that aspect of the narrative to take best advantage of them. 

It’s also important for creators to place within each expression of the story a marker of some sort that will lead the audience to the next medium. This can be done subtly, within the context of the story, but some aspect of the interface will also need to more overtly tell us how to get to the rest of the presentation. Fail to do that well, and you’re audience (or as I prefer to call them, participants) won’t be able to enjoy the complete work...

Debbie Elicksen 's comment, May 1, 2013 10:44 AM
Fantastic point, Brad. The web is there to foster participation. Love it.
José Manuel Corona's curator insight, May 9, 2013 2:27 AM

La voz autorizada!