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"The MIT Approach to Collective Intelligence
According to the Center for Collective Intelligence, a good collective intelligence platform (CI) must address the following themes:
Goals, referring to the desired outcome;
Incentives, referring to the motivational factors;
Structure/process, referring to the business model and organizational structure to complete the task; and
Staffing, referring to the people required to support the business model and sustainability of CI within the organization.
These four themes then translate into the following four questions:
What is to be accomplished?
Why should anyone help out?
How are they meant to contribute?
Who will perform the necessary work?"

Via Howard Rheingold