Five Lessons from a Year of Tablet UX Research | UX Magazine | Transmedia 4 Kids: Creating Content For Children |

The iPad was first launched in April 2010. One month later my organization, AnswerLab, conducted its first UX research on the new device. We sought to understand what kinds of content consumers expect across mobile platforms, how it should differ on the mobile phone from the touchscreen tablet, and how native app content should differ from the web experience on both mobile phones and touchscreen tablets.