JWT: 10 Trends for 2014 - Executive Summary from JWTIntelligence When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No...
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call "movie theaters" will soon be theme parks of the mind - but storytelling is here to stay.
"A complex story should not be challenge to the reader or viewer, however challenging it is for the writer. Careful work in organization of your reporting, digital production and writing will help readers make sense of stories that deal with cumbersome economic or technical issues, or with soap-opera tales that present multiple characters and confusing turns."
Read the full article to find out more about these techniques that will help keep the complex story clear:
Use digital storytelling tools
Videos and photosDataTimelinesMapsCurationInteractive tools
Organizing your writing
Write as you reportUse spreadsheets"Outline" your notesWrite without your notesConsider a narrativeSharpen your focusDon't forget the basicsBe demandingReduce attributionThink of the readerIdentify and avoid detoursRead your story aloudPreview the story with a trusted readerTake a break
Two days ago I was talking with Gale Anne Hurd, the woman behind Terminator and Aliens and currently the executive producer of The Walking Dead. We were talking about storytelling and transmedia and she agreed that it was the future.
Kim Berthiaume's insight:
Storytelling is not only about "telling, it's also about listening"
Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.