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How to Find + Tell Awesome Customer Stories - Curatti

How to Find + Tell Awesome Customer Stories - Curatti | The language of Transmedia | Scoop.it
Want to grow your business? Then share your customer stories.
Kim Berthiaume's insight:

The basic recipe to build customer's loyalty.

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The Walking Dead: a tentacular transmedia success…

The Walking Dead: a tentacular transmedia success… | The language of Transmedia | Scoop.it
Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost cont
Kim Berthiaume's insight:

The transmediatic experience around Walking Dead. An overview of it's strengths and it's strong marketing strategy! 

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Rescooped by Kim Berthiaume from Transmedia: Storytelling for the Digital Age
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Transmedia Recipes


Via Simon Staffans, The Digital Rocking Chair
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 2014 11:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 27, 2014 2:03 AM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 2014 8:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.

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Storytelling | MSLGroup

A short presentation on the power of creative storytelling to create belief in and engagement with brands, online and offline.

 

See the whole presentation to find our more about the storytelling process:

 

discovering your story

your story landscapedefining your purposeyour storyunderstanding your audience

dynamic storytelling

planimproviserespond

creative storytelling

transmedia creative7 rules of contagious content

review


Via Kim Zinke (aka Gimli Goose)
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Google take on affluent travellers: trip planning, videos and multi-screen

Google take on affluent travellers: trip planning, videos and multi-screen | The language of Transmedia | Scoop.it
Affluent travellers rely on digital for travel inspiration, are increasingly viewing travel videos online and seeking out loyalty programs, reveals a Google study.
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Behind the immersiveness trend: Why now? - Deep Media

Behind the immersiveness trend: Why now? - Deep Media | The language of Transmedia | Scoop.it
JWT: 10 Trends for 2014 - Executive Summary from JWTIntelligence When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No...
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Unfinished Austen Novel Finds New Life Through Collaborative Web Series

Unfinished Austen Novel Finds New Life Through Collaborative Web Series | The language of Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 21, 2013 1:41 AM


Michael Anderson:  "Over the summer, the creators of the Emmy Award-winning web series The Lizzie Bennet Diaries launched an experimental follow-up project based on an unfinished Jane Austen novel. In Welcome to Sanditon, audience members were invited to assume roles as Sanditon residents while a modernized interpretation of Austen’s final work unfolded as a web series."

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The story's telling begins in the App-Store - Journal - mikejones.tv

The story's telling begins in the App-Store - Journal - mikejones.tv | The language of Transmedia | Scoop.it
Where does the story begin?

It’s a question that would appear to be that most fundame...
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The Movie Theater of the Future Will Be In Your Mind | Tribeca

The Movie Theater of the Future Will Be In Your Mind  | Tribeca | The language of Transmedia | Scoop.it
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call "movie theaters" will soon be theme parks of the mind - but storytelling is here to stay.
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Storytelling in the Twitter Age | Social Media Today

Storytelling in the Twitter Age | Social Media Today | The language of Transmedia | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.
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Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | The language of Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, August 30, 2013 4:39 AM


Here are 5 transmedia projects that Simon Staffans will "be keeping tabs on over the following months" ....


Image: Quantum Break

Rescooped by Kim Berthiaume from Transmedia Storytelling meets Tourism
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Three Old Rules for New Media Storytelling #SXSW #OgilvySXSW

If you want to be as successful at telling great stories, follow these three rules from The Goggles, self-described old media guys and interactive directors ...

Via Soraia Ferreira
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Can We Say Goodbye to These Social Media Buzzwords in 2014? | TechNationNews.com

Can We Say Goodbye to These Social Media Buzzwords in 2014? | TechNationNews.com | The language of Transmedia | Scoop.it
View the article s original source Author: Danny Brown When it comes to social media, 2013 was...
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Rescooped by Kim Berthiaume from Transmedia: digital storytelling
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Insights and Stories Build Authentic Brands

Insights and Stories Build Authentic Brands | The language of Transmedia | Scoop.it
The Connected Brand  One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding ...

Via Christophe Peckeu
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Organizing a complex story | The Buttry Diary

Organizing a complex story | The Buttry Diary | The language of Transmedia | Scoop.it

"A complex story should not be challenge to the reader or viewer, however challenging it is for the writer. Careful work in organization of your reporting, digital production and writing will help readers make sense of stories that deal with cumbersome economic or technical issues, or with soap-opera tales that present multiple characters and confusing turns."

 

Read the full article to find out more about these techniques that will help keep the complex story clear:


Use digital storytelling tools

Videos and photosDataTimelinesMapsCurationInteractive tools

Organizing your writing

Write as you reportUse spreadsheets"Outline" your notesWrite without your notesConsider a narrativeSharpen your focusDon't forget the basicsBe demandingReduce attributionThink of the readerIdentify and avoid detoursRead your story aloudPreview the story with a trusted readerTake a break

Pull it all together

Save something for the live chat
Via Kim Zinke (aka Gimli Goose)
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Les Nouveaux Défis du Brand Content 5 : l’importance du récit boosté par un système média

Les Nouveaux Défis du Brand Content 5 : l’importance du récit boosté par un système média | The language of Transmedia | Scoop.it

Thomas Jamet, le président de Moxie, en collaboration avec Benjamin Richard, décortique les composantes du Brand content.


Via Christophe Peckeu
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Storytelling Strategies: 'Frozen' Expectations - Script Magazine

Storytelling Strategies: 'Frozen' Expectations - Script Magazine | The language of Transmedia | Scoop.it
Paul Gulino breaks down the characters in 'Frozen,' challenging if, in the development process, the correct protagonist was chose or if they missed the mark on serving the story to its fullest.
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Once upon a timeline... | The Big Idea | Te Aria Nui

Once upon a timeline... | The Big Idea | Te Aria Nui | The language of Transmedia | Scoop.it
Transmedia NZ's Fiona Milburn looks at how creative practitioners are using familiar social media tools as either standalone story platforms or as part of a wider story world. Read More »
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Next Generation Travelers Prove Informed, Adventurous and Social, According to New Research Report from Amadeus | Fort Mill Times - Fort Mill, SC

Today’s young travelers are smart consumers, demand customized and adventurous trips, and rely heavily on social interaction for recommendations when considering a certain destination and activities.
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Henry Jenkins explains his vision of transmedia and audience engagement

Henry Jenkins explains his vision of transmedia and audience engagement | The language of Transmedia | Scoop.it
Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange's Transmedia lab, the Centre Pompidou hosted a
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How Viewers Can Change Storytelling

How Viewers Can Change Storytelling | The language of Transmedia | Scoop.it
Two days ago I was talking with Gale Anne Hurd, the woman behind Terminator and Aliens and currently the executive producer of The Walking Dead. We were talking about storytelling and transmedia and she agreed that it was the future.
Kim Berthiaume's insight:

Storytelling is not only about "telling, it's also about listening"

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How to Use Storytelling on Twitter | Social Media Today

How to Use Storytelling on Twitter | Social Media Today | The language of Transmedia | Scoop.it
Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories.
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7 Things Dungeons & Dragons Taught Me About Storytelling

7 Things Dungeons & Dragons Taught Me About Storytelling | The language of Transmedia | Scoop.it
A nerdy confessional where I go back through some tabletop RPG experiences that taught me valuable storytelling truths.
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