The challenge: Find a way to tell the world these translations are out there.
Ever try watching Sesame Street in Turkish, or Hindi? Big Bird has made his way to 150 countries, and has been translated into more than 50 languages.
Now, PBS NewsHour is working to follow the bird and push some of its newsier content to global audiences. Partnering with the translation platform Amara, the show is crowdsourcing an effort to add subtitles to politics-themed videos, including moments from the U.S. presidential campaigns and short man-on-the-street interviews with American voters.
So, for example, now you can watch a video of President Barack Obama talking about a new immigration policy with subtitles in Vietnamese; or the Ukrainian version of Mitt Romney announcing Paul Ryan as his running mate. (Amara, formerly known as Universal Subtitles, is also involved in projects to crowdsource captioning for Netflix films and TED talks.) Since January, PBS NewsHour has built up a community of hundreds of dedicated volunteer translators across the world, and videos have been translated into 52 languages.