Years and years ago, when Karl Pohrt and I were launching the Reading the World program to enable independent bookstores to promote more literature in translation, we found out that May was officially World in Translation Month. This was a pretty happy coincidence, since we had already planned all of our activities to take place in May, and since people don’t celebrate this near enough.
In fact, after Reading the World morphed into the Best Translated Book Awards and whatnot, the concept of World in Translation month sort of faded to the background . . . Which is really too bad. May is the month for the PEN World Voices Festival, and the time when everyone gets out of school and has time to read something from another culture.
So, what I’d like to propose is that for World in Translation Month—and because our book sales for this fiscal year have been rather lagging—is that everyone reading this buy just one Open Letter title this month. But it from your local independent bookstore, from B&N, or Amazon—wherever you want. As a special incentive, we’re offering free shipping on all orders this month that are placed through our website.