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News and insights into the fascinating world of language and the translation industry
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How young translators are helping knit European culture together

How young translators are helping knit European culture together | Translation and language in the news | Scoop.it
Europe’s babel-like patchwork of languages has, on the face of it, made communication and understanding a constant issue. To deal with it the EU has spawned a translation industry, sewing in the stitches of understanding that keep the 28 members together. While translation has become big business out of necessity, it is an often-ignored yet vital aspect of the EU project. Its application…
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Barack Obama gets 'anger translator' at White House...

Barack Obama gets 'anger translator' at White House... | Translation and language in the news | Scoop.it
President Barack Obama boasts comic timing commensurate with his position, and in his jokey routine at this year’s White House Correspondents’ Dinner, he gleefully skewered news channels from CNN to Fox News, Vice Presidents current and former, not to mention the entire Republican presidential field. “A few weeks ago, Dick Cheney says he thinks I’m the worst president of his lifetime,” Mr Obama said. “Which is interesting because I think Dick Cheney is the worst president of my lifetime.”
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SEO in Different Languages for Marketing in 2015

SEO in Different Languages for Marketing in 2015 | Translation and language in the news | Scoop.it
Search engine optimization (SEO) is something many marketers, web designers and data miners consider an “American thing”—or at least an English thing. However, SEO bridges language differences, cultural variances and seeps into every aspect of websites (or at least it should!) and website rankings. As a quick reminder, SEO is [...]
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Google overhauls search rankings for mobiles - FT.com

Google overhauls search rankings for mobiles - FT.com | Translation and language in the news | Scoop.it
Google will this week overhaul the way its search engine recommends websites on mobiles, an algorithmic shift that is likely to penalise many sites, including those of Microsoft and the European Union. The world’s most popular search engine will on
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After 171 Years, The Economist Publishes Its First Foreign-Language Edition

After 171 Years, The Economist Publishes Its First Foreign-Language Edition | Translation and language in the news | Scoop.it
The Economist has a new app with content in English and Chinese.
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Scientific Babel by Michael Gordin review – the hunt for a common language

Scientific Babel by Michael Gordin review – the hunt for a common language | Translation and language in the news | Scoop.it
The decline of Latin and the rise of global English – science’s search for a lingua franca
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Teachers relying on GOOGLE TRANSLATE to set work for foreign pupils

Teachers relying on GOOGLE TRANSLATE to set work for foreign pupils | Translation and language in the news | Scoop.it
A union conference heard today that schools are struggling to cope with an influx of children arriving unable to speak English - forcing some teachers to use Google translate to make lesson plans.
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Why global retail success means going very local

Why global retail success means going very local | Translation and language in the news | Scoop.it
As the Internet's reach expands worldwide, competition for retailers is flattening as it's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with these foreign audiences.
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No one could see the colour blue until modern times

No one could see the colour blue until modern times | Translation and language in the news | Scoop.it
Is the sky really blue? Or do you just think it is because you know it is?
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Choosing a Domain Name for Chinese Websites

Choosing a Domain Name for Chinese Websites | Translation and language in the news | Scoop.it
In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business.
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Seven Must-Know Digital Trends for Retail in 2015

Seven Must-Know Digital Trends for Retail in 2015 | Translation and language in the news | Scoop.it
Google insight on 7 must know digital trends for retail including personalisation, export, delivery advances and YouTube effect.
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Business leaders call for action on languages

Business leaders call for action on languages | Translation and language in the news | Scoop.it
BUSINESS leaders have called for greater efforts to be made to ensure the survival of modern language learning in Scottish schools.
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Brussels cash for BBC film... about 'disaster' of the EU breaking up

Brussels cash for BBC film... about 'disaster' of the EU breaking up | Translation and language in the news | Scoop.it
The Great European Disaster Movie on BBC4, presented an apocalyptic vision of what would happen if the EU broke apart and warned that it would have ‘catastrophic consequences for all.
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Think your world view is fixed? Learn another language and you’ll think differently...

Think your world view is fixed? Learn another language and you’ll think differently... | Translation and language in the news | Scoop.it
New research says that a German speaker and an English speaker perceive the world in different ways – thanks to the grammatical toolkit they’re using
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The world’s languages, in 7 maps and charts

The world’s languages, in 7 maps and charts | Translation and language in the news | Scoop.it
How does the U.S. compare to the world in terms of language diversity?
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Shakespeare in Russian? Why language is no bar to the Bard

Shakespeare in Russian? Why language is no bar to the Bard | Translation and language in the news | Scoop.it
Cheek by Jowl's Russian Measure for Measure is streamed live (with subtitles) on the Telegraph website on Wednesday. Artistic director Declan Donnellan tells Charlotte Runcie why you should watch it
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Creating Effective Web Content in Foreign Languages

Creating Effective Web Content in Foreign Languages | Translation and language in the news | Scoop.it
Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your webs…
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Why can't we speak our native language?

Why can't we speak our native language? | Translation and language in the news | Scoop.it
As Leaving Certificate students prepare for their oral Irish tests this week and teachers meet for annual conferences
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Is Your Company's Website a Global Player? | HostReview.com

Is Your Company's Website a Global Player? | HostReview.com | Translation and language in the news | Scoop.it
With the help of the internet, business of all sizes can look to conquer the world, or at least find them a very profitable niche that isn't confined,Marketing
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How To Get By Overseas When You Don't Speak The Language

How To Get By Overseas When You Don't Speak The Language | Translation and language in the news | Scoop.it
Unless you have a super-brain, you’re probably not going to learn a whole new language every time you visit a different country. But with the ri...
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Why I love living in a multilingual town

Why I love living in a multilingual town | Translation and language in the news | Scoop.it
Moving to a multilingual area at first feels like playing a game where everyone knows the rules, apart from you. As a language student however I quickly realised it was the perfect place for my year abroad
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International Day of Happiness: 20 March 2015

International Day of Happiness: 20 March 2015 | Translation and language in the news | Scoop.it
Your happiness is part of something bigger. Celebrate the International Day
of Happiness by creating more positive connections with others
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Transnational Website Content Marketing Strategy: Language is One Thing, Culture is Another

Transnational Website Content Marketing Strategy: Language is One Thing, Culture is Another | Translation and language in the news | Scoop.it
The rationale behind a content marketing strategy is to, working in conjunction with a marketing pipeline calendar, deliver marketing communications to your target audience. These communications roll…
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