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Translation & Localization: news and trends
Language, culture and multilingual issues in the global village!
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Really interesting interview with an Apple in house translator.

Really interesting interview with an Apple in house translator. | Translation & Localization: news and trends | Scoop.it

Do not wait no more, read this article to learn more about Apple's in house translation process.

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Localising Smells: How Different Cultures Perceive Scents

Localising Smells: How Different Cultures Perceive Scents | Translation & Localization: news and trends | Scoop.it
Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
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Should Your International Ecommerce Website Accept Bitcoin?

Should Your International Ecommerce Website Accept Bitcoin? | Translation & Localization: news and trends | Scoop.it
A number of high-profile companies are now accepting the digital currency when it comes to online payment. Should you consider accepting Bitcoin too?
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5 Emerging Markets to Consider

5 Emerging Markets to Consider | Translation & Localization: news and trends | Scoop.it
BRIC countries were once touted as the most promising emerging markets. Where are the next big growth markets?
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The Difficulties of English Translations

The Difficulties of English Translations | Translation & Localization: news and trends | Scoop.it
It is often said that English is a difficult language to learn. One of the problems with English is that it has a number of influences.
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Google Authorship and Translated Content

Google Authorship and Translated Content | Translation & Localization: news and trends | Scoop.it
The world of internet publishing is increasingly turning to authored content as a means of demonstrating authenticity. But should site owners handle multi-lingual content?
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8 Reasons Why Website Localisation Projects Fail

8 Reasons Why Website Localisation Projects Fail | Translation & Localization: news and trends | Scoop.it
A localised website is a vital tool for companies looking to expand into new markets, but many localisation projects are destined to fail. Here's why...
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The Translation Industry - Guide to becoming a Freelance Translator

The Translation Industry - Guide to becoming a Freelance Translator | Translation & Localization: news and trends | Scoop.it
If you are considering becoming a freelance translator, it helps to understand the current state of the translation industry, how it is organised, and where it is going
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8 Tips for Successful Digital Marketing in China

8 Tips for Successful Digital Marketing in China | Translation & Localization: news and trends | Scoop.it
Best practice approaches to successful digital marketing in China.
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The Rise of the Acronym

The Rise of the Acronym | Translation & Localization: news and trends | Scoop.it
Acronyms play an important role in our daily lives but businesses should learn when and when not to use them.
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Going Global With Social Media

Going Global With Social Media | Translation & Localization: news and trends | Scoop.it
Top tips for international social media marketing.
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3DCart eBay Integration to Enhance Retailers’ Ecommerce Capabilities

3DCart eBay Integration to Enhance Retailers’ Ecommerce Capabilities | Translation & Localization: news and trends | Scoop.it
3DCart, the online store builder and ecommerce platform, has provided their customers the ability to sell goods through eBay.
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Tackling Untranslatable Content

Tackling Untranslatable Content | Translation & Localization: news and trends | Scoop.it
Translating any language will always feature a degree of interpretation. But are some words untranslatable?
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The Importance of Food in Language Development

The Importance of Food in Language Development | Translation & Localization: news and trends | Scoop.it
It’s difficult to overestimate the impact of food on the development of modern languages.
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Forget Hindi and English: Hinglish is the Future of Advertising in India

Forget Hindi and English: Hinglish is the Future of Advertising in India | Translation & Localization: news and trends | Scoop.it
The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.
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The Impact of Cultural Values on Marketing Ethics

The Impact of Cultural Values on Marketing Ethics | Translation & Localization: news and trends | Scoop.it
A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.
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How Much Content Should You Translate for Your International Website?

How Much Content Should You Translate for Your International Website? | Translation & Localization: news and trends | Scoop.it
One of the most common questions when it comes to website localisation is "how much content should I translate?". The answer is...it all depends.
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Is Robo-Journalism the Future of News Publishing?

Is Robo-Journalism the Future of News Publishing? | Translation & Localization: news and trends | Scoop.it
‘Robo-journalism’ is becoming more and more prevalent in newsrooms and among publishers all over the world. Should journalists be worried?
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Should Brands Get 'Down With da Kids'?

Should Brands Get 'Down With da Kids'? | Translation & Localization: news and trends | Scoop.it
One of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?
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Immigration Fuels Growth in Translation Services

Immigration Fuels Growth in Translation Services | Translation & Localization: news and trends | Scoop.it
As UK immigration increases, so does the need for effective translation services
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Video Game Localisation: Challenges & Pitfalls

Video Game Localisation: Challenges & Pitfalls | Translation & Localization: news and trends | Scoop.it
The worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.
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How Language Affects Our Perception

How Language Affects Our Perception | Translation & Localization: news and trends | Scoop.it
They say you are what you eat. But you can also be a product of your native language.
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Can a Machine Really Detect Sarcasm?

Can a Machine Really Detect Sarcasm? | Translation & Localization: news and trends | Scoop.it
Top dogs at the US Secret Service are currently looking to implement software that can help them identify sarcasm in social media posts.
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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business | Translation & Localization: news and trends | Scoop.it
A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.
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Translating Content for International Markets

Translating Content for International Markets | Translation & Localization: news and trends | Scoop.it
Embarking on a global project that requires translation across several markets is a mammoth undertaking. Here are some tips to ensure your translation project is a success.
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Google Helping Computers Read and Hear Words

Google Helping Computers Read and Hear Words | Translation & Localization: news and trends | Scoop.it
Google is currently working on ways to refine how computers read language.
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