Translation & Localization: news and trends
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Translation & Localization: news and trends
Language, culture and multilingual issues in the global village!
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Really interesting interview with an Apple in house translator.

Really interesting interview with an Apple in house translator. | Translation & Localization: news and trends | Scoop.it

Do not wait no more, read this article to learn more about Apple's in house translation process.

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10 Steps to Taking Your Startup Global

10 Steps to Taking Your Startup Global | Translation & Localization: news and trends | Scoop.it
When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.
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Crowdsourcing Translation Projects: Can It Ever Be Effective? - TranslateMedia

Crowdsourcing Translation Projects: Can It Ever Be Effective? - TranslateMedia | Translation & Localization: news and trends | Scoop.it
A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?
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Coping with Culture Shock: The Five Stages

Coping with Culture Shock: The Five Stages | Translation & Localization: news and trends | Scoop.it
Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it.
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Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce | Translation & Localization: news and trends | Scoop.it
It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.
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The Challenge of Disproportionate Language Representation Online

The Challenge of Disproportionate Language Representation Online | Translation & Localization: news and trends | Scoop.it
The Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.
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The Disruptive Effect of Chinese New Year

The Disruptive Effect of Chinese New Year | Translation & Localization: news and trends | Scoop.it
If you’re doing any business in Asia, you can’t fail to be aware of Chinese New Year which is being celebrated on the 8th February.
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The Definitive Guide to Website Localisation

The Definitive Guide to Website Localisation | Translation & Localization: news and trends | Scoop.it
This guide includes advice on how to prepare and execute your website localisation strategy, from the technical implementation of your systems infrastructure, content creation, search engine optimisation (SEO) and management of the translation and localisation process.
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How FinTech Is Challenging the Voice of Global Finance

How FinTech Is Challenging the Voice of Global Finance | Translation & Localization: news and trends | Scoop.it
FinTech sees itself as a disruptive solution to the old banking system and it’s certainly stealing ground from traditional banking services.
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The Battle for India's eCommerce Market - TranslateMedia

The Battle for India's eCommerce Market - TranslateMedia | Translation & Localization: news and trends | Scoop.it
It’s perhaps no wonder that major vendors are battling to dominate Indian eCommerce: this market could be worth $60 billion by 2020.
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Trends in Global Social Media

Trends in Global Social Media | Translation & Localization: news and trends | Scoop.it
Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.
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Practical Cultural Advice for Doing Business Abroad

Practical Cultural Advice for Doing Business Abroad | Translation & Localization: news and trends | Scoop.it
In many places around the world it’s important to exchange pleasantries before getting down to business.
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What International Marketers Can Learn From Growth Hackers

What International Marketers Can Learn From Growth Hackers | Translation & Localization: news and trends | Scoop.it
Growth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.
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How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project | Translation & Localization: news and trends | Scoop.it
The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.
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How to Write an Effective Translation Brief

How to Write an Effective Translation Brief | Translation & Localization: news and trends | Scoop.it
A well-written translation brief makes all the difference to the success of a translation project.
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How Culture Impacts Creativity

How Culture Impacts Creativity | Translation & Localization: news and trends | Scoop.it
Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.
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How to Negotiate Between Cultures with Different Cultural Values

How to Negotiate Between Cultures with Different Cultural Values | Translation & Localization: news and trends | Scoop.it
Cultural values tend to determine our core beliefs. They dictate what we think is right and wrong, socially acceptable or unacceptable.
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How Language Provides Insights into Culture - TranslateMedia

How Language Provides Insights into Culture - TranslateMedia | Translation & Localization: news and trends | Scoop.it
Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture. It’s thought that language and human culture evolved hand in hand, making for a complex …
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Legal Considerations of Chinese Joint Ventures

Legal Considerations of Chinese Joint Ventures | Translation & Localization: news and trends | Scoop.it
Doing business in China is notoriously difficult and as a result, many western multi-nationals opt for a joint venture with a local Chinese company.
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Bricks to Clicks: Retail Giants Get Serious About eCommerce

Bricks to Clicks: Retail Giants Get Serious About eCommerce | Translation & Localization: news and trends | Scoop.it
Some of the world’s biggest and most influential retailers are showing signs they wish to expand beyond their traditional retail into eCommerce.
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Web Accessibility Approaches To Boost Your Bottom Line

Web Accessibility Approaches To Boost Your Bottom Line | Translation & Localization: news and trends | Scoop.it
In their blog post dispensing web accessibility myths, Nomensa UX design experts estimate that 10% of the world’s population has a disability affecting their internet use. This corresponds to a potential worldwide population of accessibility-compromised web users of somewhere in …
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Planning Your Localization Project [Infographic]

Planning Your Localization Project [Infographic] | Translation & Localization: news and trends | Scoop.it
If you want to reach a global audience, localizing your website should be high on your agenda. This single activity is the stepping stone to building your brand abroad, gaining better search rankings…
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How the World Saves Its Money

How the World Saves Its Money | Translation & Localization: news and trends | Scoop.it
It’s long been known that Americans don’t tend to be savers – especially compared to other nations such as China where around 30% of household income is saved.
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What International Marketers Can Learn From Growth Hackers

What International Marketers Can Learn From Growth Hackers | Translation & Localization: news and trends | Scoop.it
Growth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.
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The Future of Online Marketplaces

The Future of Online Marketplaces | Translation & Localization: news and trends | Scoop.it
Borrowing the credibility of a known marketplace is a good way to introduce your brand to a new audience.
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Best Practice for Country & Language Selectors on International Websites

Best Practice for Country & Language Selectors on International Websites | Translation & Localization: news and trends | Scoop.it
There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best?
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