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Translation & Localization: news and trends
Language, culture and multilingual issues in the global village!
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Really interesting interview with an Apple in house translator.

Really interesting interview with an Apple in house translator. | Translation & Localization: news and trends | Scoop.it

Do not wait no more, read this article to learn more about Apple's in house translation process.

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Marketing Cosmetics to Asian Consumers

Marketing Cosmetics to Asian Consumers | Translation & Localization: news and trends | Scoop.it
Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.
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How the Internet is Changing Language

How the Internet is Changing Language | Translation & Localization: news and trends | Scoop.it
Use of digital devices and the many opportunities for communication occasioned by the internet have required language to jump through many different hoops.
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Standalone, Proxy or CMS Integration

Standalone, Proxy or CMS Integration | Translation & Localization: news and trends | Scoop.it
Deciding between the various approaches to managing multiple international websites is a critical step in the localisation process and one that is likely to significantly affect the future performance of a website.
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The Chinese Pecking Order for Luxury Brands

The Chinese Pecking Order for Luxury Brands | Translation & Localization: news and trends | Scoop.it
China’s love affair with luxury brands is well known. With incomes rising, consumers are following the well-trodden path of new money that the West went through in the eighties.
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How Fashion Brands Are Finding Success Across the Pond

How Fashion Brands Are Finding Success Across the Pond | Translation & Localization: news and trends | Scoop.it
The USA is a popular choice for British brands looking for new overseas markets.
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Advice for SMEs Planning International Expansion Programmes

Advice for SMEs Planning International Expansion Programmes | Translation & Localization: news and trends | Scoop.it
According to the CBI, businesses are 11% more likely to survive if they export. Yet, only one in five do. So, it's vital for the UK economy that small and medium-sized businesses fulfil their international potential.
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B2B Ecommerce Is Evolving: Is Your Business Ready?

B2B Ecommerce Is Evolving: Is Your Business Ready? | Translation & Localization: news and trends | Scoop.it
Customer expectations are high in the B2B world, and vendors are increasingly improving the experience in order to try and meet expectations.
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Diversity Marketing: Who's Doing It?

Diversity Marketing: Who's Doing It? | Translation & Localization: news and trends | Scoop.it
Diversity marketing (or in-culture marketing) is an approach that recognises the influence of cultural programming, suggesting that different communication methods be used to best reach diverse groups, rather than operating a one-size-fits-all approach.
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China’s Innovators: How Haeir Is Shaking Things Up

China’s Innovators: How Haeir Is Shaking Things Up | Translation & Localization: news and trends | Scoop.it
Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.
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Saying 'No': How Conflict Avoidance Varies Between Cultures

Saying 'No': How Conflict Avoidance Varies Between Cultures | Translation & Localization: news and trends | Scoop.it
Cultures such as the USA and Israel tend to value assertiveness and tolerate moderate abrasiveness to achieve personal goals, whilst cultures that view conflict as both unpleasant and undesirable include Thailand, Japan, and China.
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Google Campus Event: How to Do Business in China

Google Campus Event: How to Do Business in China | Translation & Localization: news and trends | Scoop.it
This week we went along to Google campus for an insightful event on how entrepreneurs can do more business with China.
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How to Introduce a New Concept into an International Market

How to Introduce a New Concept into an International Market | Translation & Localization: news and trends | Scoop.it
Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success.
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Japan’s Huge Emoticon Vocabulary

Japan’s Huge Emoticon Vocabulary | Translation & Localization: news and trends | Scoop.it
Although it’s easy to dismiss emoticons as vacuous artefacts, humans show a common desire for non-verbal information to support communication.
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Real-Time Marketing and Its Application in B2B Commerce

Real-Time Marketing and Its Application in B2B Commerce | Translation & Localization: news and trends | Scoop.it
Rather than sticking to pre-planned campaign activities that fit within a long-term marketing plan, real-time marketing means creating and promoting content relevant to whatever is going on at a particular time.
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The Trials and Tribulations of Uber in China

The Trials and Tribulations of Uber in China | Translation & Localization: news and trends | Scoop.it
With the merger of Uber’s two main rivals in China, there’s fierce local competition. So, what can other brands learn from Uber’s experiences in China?
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Africa Innovates to Overcome Logistical Problems in Ecommerce

Africa Innovates to Overcome Logistical Problems in Ecommerce | Translation & Localization: news and trends | Scoop.it
A recent report by McKinsey & Company suggested that online channels could account for 10% of African retail by 2025 – at least in the continent’s largest economies.
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The New Spice Routes: Thriving Cross-border Ecommerce Trends

The New Spice Routes: Thriving Cross-border Ecommerce Trends | Translation & Localization: news and trends | Scoop.it
Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.
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Developing Effective Personas for International B2B Marketing

Developing Effective Personas for International B2B Marketing | Translation & Localization: news and trends | Scoop.it
B2B marketing spend is regularly wasted on activities that don’t manage to influence decision-making.
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Exporting to Brazil: Opportunities and Challenges

Exporting to Brazil: Opportunities and Challenges | Translation & Localization: news and trends | Scoop.it
With GDP growth at around 3.4% and an EU free trade agreement on the horizon, the Brazilian market looks promising for companies seeking new markets.
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Avoiding Fashion Faux Pas in Different Cultures

Avoiding Fashion Faux Pas in Different Cultures | Translation & Localization: news and trends | Scoop.it
In Brazil it’s a bit of a faux pas for women to wear their hair down at work, whilst in Japan it’s less acceptable for women to wear trousers or high heels.
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What Does the World Think of Barbie?

What Does the World Think of Barbie? | Translation & Localization: news and trends | Scoop.it
With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.
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How to set up international storage and delivery

How to set up international storage and delivery | Translation & Localization: news and trends | Scoop.it
If you’re trading internationally, getting your logistics right can give you a competitive advantage. This is how to set up your international delivery.
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India's Ecommerce Explosion: Another Sleeping Giant Awakens

India's Ecommerce Explosion: Another Sleeping Giant Awakens | Translation & Localization: news and trends | Scoop.it
India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online.
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The Importance of Translation Security for Global Businesses

The Importance of Translation Security for Global Businesses | Translation & Localization: news and trends | Scoop.it
Companies spend huge amounts of resources protecting their data but if they deal with external suppliers, secure processes and systems are often abandoned.
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Advice on Developing Successful Local Partnerships

Advice on Developing Successful Local Partnerships | Translation & Localization: news and trends | Scoop.it
Finding a local partner can be essential to doing business in foreign markets. But how should you go about recruiting the right partner?
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