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5 principles for great interface copywriting

5 principles for great interface copywriting | Translation and Localization | Scoop.it
This article was originally published at Fast Company. For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is:…
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The Lonely Subtitle: Here's Why U.S. Audiences Are Abandoning Foreign-Language Films

The Lonely Subtitle: Here's Why U.S. Audiences Are Abandoning Foreign-Language Films | Translation and Localization | Scoop.it
Despite reports to the contrary, foreign-language movies may be more in trouble than ever.
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How Personalisation & Localisation Drive A Better Ecommerce Experience

On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success.

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Doraemon Anime's Visual & Script Changes for U.S. TV

Doraemon Anime's Visual & Script Changes for U.S. TV | Translation and Localization | Scoop.it
Chopsticks, yen notes, first-aid kit replaced by forks, dollars, pizza
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How to Integrate International SEO into The Translation Process

The benefits of considering international SEO before building a multilingual website is a cost effective approach for international marketers.
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Poor translations offend foreign investors | Real Estate Business Online

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Spanish Localization versus Spanish Translation

Spanish Localization versus Spanish Translation | Translation and Localization | Scoop.it
Do you know what the difference between the the Spanish localization and Spanish translation? And what about what they have in common?
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Localizing Legacy Video Projects Best Practices

Localizing Legacy Video Projects Best Practices | Translation and Localization | Scoop.it
Welocalize series Best Practices in Localizing Audio and Video, Hugh Barford shares secrets to successfully localizing legacy video content. Translation fit
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Captain America: The Winter Soldier International Differences - IGN

Captain America: The Winter Soldier International Differences - IGN | Translation and Localization | Scoop.it
Captain America's list of pop culture references differs from country to country.
Elizabeth Sánchez León's insight:

Because localisation is always a good idea, even it doesn't fit the character

 

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The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge

The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge | Translation and Localization | Scoop.it
Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor—the language it uses to communicate.
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Ignorance is Not Bliss: Insight Into Localization Spend is Key to Global Success

Ignorance is Not Bliss: Insight Into Localization Spend is Key to Global Success | Translation and Localization | Scoop.it
A survey conducted by Cloudwords at Content Marketing World 2013 revealed that a whopping 69% of global marketers don’t have any insight into their current translation spend. That’s not surprising,...
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The Periodic Table of Trados Shortcuts - Trados Studios 2011/2014

The Periodic Table of Trados Shortcuts - Trados Studios 2011/2014 | Translation and Localization | Scoop.it
Download The Periodic Table of Trados Shortcuts, a fun and useful overview of most used Trados Shortcuts in Trados Studio 2011 and Trados Studio 2014.
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Report: It's Time to Include Localizers on the Agile Team -- Application Development Trends

"Agile is the gateway to integrating internationalization and localization as they were meant to be in the software development process."
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5 principles for great interface copywriting

5 principles for great interface copywriting | Translation and Localization | Scoop.it
This article was originally published at Fast Company. For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is:…
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Scooped by Elizabeth Sánchez León
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Continuing professional development: webinars for translators

Continuing professional development: webinars for translators | Translation and Localization | Scoop.it
Are you looking for ways to increase your knowledge and skills as a translator? Or would you like to learn about best practices from specialist translators and well-known experts? There are lots of...
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WTF???!!!! Lean punctuation in a world with too many exclamation marks

WTF???!!!! Lean punctuation in a world with too many exclamation marks | Translation and Localization | Scoop.it
Here at Articulate, we're punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
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Localization and Internationalization at Twitter and Pinterest

Localization and Internationalization at Twitter and Pinterest | Translation and Localization | Scoop.it
Are you involved in content globalization? If yes, then this Web Panel is for you. Learn how Twitter and Pinterest expand their global reach with L10n and i18n.
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How to Add Website Localization to Your Service Portfolio in Minutes

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qLabel: Multilingual content without translation (SVG images)

qLabel: Multilingual content without translation (SVG images) | Translation and Localization | Scoop.it
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25 Fascinating Charts Of Negotiation Styles Around The World | Business Insider

25 Fascinating Charts Of Negotiation Styles Around The World | Business Insider | Translation and Localization | Scoop.it
Language is only the most obvious part of the global communication gap. Different cultures also have distinct approaches to communication during meetings,...
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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | Translation and Localization | Scoop.it
Web writing differs from print writing to emphasize scannability. Some traditional writing guidelines are worth breaking if they improve fast comprehension.
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"Cover letter" writing for translators – how to do it right (part 1)

This post tells you how to write cover letters to sell translation services.
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The Translation of the Firetext App

The Translation of the Firetext App | Translation and Localization | Scoop.it
Firetext is an open-source word processor that aims to provide a user-friendly editing experience, and to fill a major gap in functionality on Firefox OS. ...
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