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The Art of Storytelling in Business

The Art of Storytelling in Business | Transitioning - organisational | Scoop.it

Via massimo facchinetti, Ally Greer, Lauren Richardson, TechinBiz
Lyndsay Rees-Jones's insight:

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

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Lauren Richardson's curator insight, June 30, 2013 8:13 AM

What stories does your business have to tell?

Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

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Rescooped by Lyndsay Rees-Jones from Business Brainpower with the Human Touch
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Five Phrases The Best Leaders Use Repetitively, And The One They Never Say

Five Phrases The Best Leaders Use Repetitively, And The One They Never Say | Transitioning - organisational | Scoop.it

Have you ever seen someone solve a Rubik’s cube in less than 40 seconds? It’s mesmerizing. Turn. Twist. Turn again. Rotate. Align. Spin. The action goes by so fast, it’s almost dizzying.

How do people get so good at solving those little cubes? It’s not just the principle of “practice makes perfect.” The most avid Rubik’s cube solvers will tell you that they got really good once they understood the mathematical principles of the cube. They know how many rotations are needed to align certain blocks. They understand that the middle block never moves. They count their turns to ensure they’re turning in correct steps. In short, they know exactly how the cube functions, and how to make it work.

The best leaders do almost the same thing. They understand the personality and dynamics of their team. They take the time to get to know individuals and learn their skills and strengths. And then, they use their time-tested strategies—the five phrases below—again and again, to lead the team past any obstacle and empower them to create great work in every situation. In fact, the best leaders use these five phrases repetitively because they are so successful. What are the five signature repetitive phrases of virtuoso leaders, and the one thing they’ll never say? Read on to find out.


Via The Learning Factor
Lyndsay Rees-Jones's insight:

People are your most valuable asset. Take time for them and yourself.

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The Learning Factor's curator insight, November 15, 2015 4:58 PM

Use these approaches to leadership to become an outstanding leader.


Ron McIntyre's curator insight, November 17, 2015 12:17 PM

Interesting thoughts.

Rescooped by Lyndsay Rees-Jones from Story and Narrative
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Storytelling: The Key to Everything - Storyfix.com

Storytelling: The Key to Everything - Storyfix.com | Transitioning - organisational | Scoop.it
You need to know your core story.

Via Gregg Morris
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Marco Favero's curator insight, February 2, 2015 3:49 AM

aggiungi la tua intuizione ...

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Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career

Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career | Transitioning - organisational | Scoop.it
Crafting and effectively telling good stories that visually illustrate what is unique, professionally, about you can accomplish precisely that! Why? Because most other candidates will not take this approach. As a matter of fact, most won’t even think about taking it.

Via Gregg Morris
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Rescooped by Lyndsay Rees-Jones from Story and Narrative
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There's No Bullshit Like Brand Bullshit.

There's No Bullshit Like Brand Bullshit. | Transitioning - organisational | Scoop.it

But this is the new ideological world of marketing. Marketing is no longer about meeting the practical needs of customers. It's about high-minded principles of transparency and co-creating and conversations and... 

Well, I'm afraid I have a very old guy opinion. You want customers raving about your brand? Sell them a good fucking product.


Via Gregg Morris
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Welcome to Narratopia

Welcome to Narratopia | Transitioning - organisational | Scoop.it
The challenge of natural story sharing

So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:
Storytellers negotiate for the floor by submitting a story abstract to the group. Audience members accept, reject, or modify proposed stories during the story abstract.
Storytellers embed in their story evaluation statements that prove the story is worth listening to, and communicate their intent in telling it. Audience members redirect stories as they are being told by providing feedback, questions, and corrections.
Storytellers negotiate the end of their story (and the return to the normal conversational rhythm) in the story's coda. Audience members participate in fitting the story into the conversation by asking questions about it and discussing aspects of it.
Audience members respond to stories with related stories, building chains of connected stories in collaborative exploration of a topic.
This all happens without anyone being fully aware that it is happening. You can watch people do all of these things in any casual conversation anywhere in the world, and probably could watch the same thing happen thousands of years ago.

Via Gregg Morris
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Gregg Morris's curator insight, February 19, 2015 6:56 PM

She got up before breakfast to think this one up! Really great stuff!

Karen Dietz's curator insight, February 23, 2015 3:04 PM

I go on about story sharing being the heart of effective storytelling. But what is that really? Here story colleague Cynthia Kurtz has written a brilliant -- and well thought out -- article on what story sharing is, how it happens, what it looks and feels like.


Even better, she puts it together in a game for us. Yay! Get your story game on. Read this post and get better and the dynamics of storytelling.


And many thanks go to @Gregg Morris for originally finding and sharing Cynthia's work. Thanks Gregg!

Dominique Taste's curator insight, February 24, 2015 1:45 PM

Le jeu Narratopia utilise les procédés de gamification pour développer l'art de la conversation narrative. Il valorise la collaboration et l'exploration pour partager un storytelling oral.

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Storytelling In The Digital Media Age

Storytelling In The Digital Media Age | Transitioning - organisational | Scoop.it
I often get asked why a Harvard neuropsychiatrist spends so much time talking about emotions and the brain in front of media and marketing research experts. The answer is that we live in an increasingly competitive world, and relying on what consumers tell us is incomplete, and in many cases just plain inaccurate.

Brand managers must understand how consumers engage on an emotional level in order to accurately predict whether their advertising or any other media content will truly resonate.

Via Gregg Morris
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14 Powerful Social-Media Sharing Strategies

14 Powerful Social-Media Sharing Strategies | Transitioning - organisational | Scoop.it

Via Daniel Watson
Lyndsay Rees-Jones's insight:

Useful indeed. Thanks for sharing Daniel Watson.

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Bart van Maanen's curator insight, March 16, 2014 10:22 AM

Uitstekende overwegingen om in je achterhoofd te hebben bij het delen van info via social media.

Bookmarking Librarian's curator insight, March 16, 2014 10:40 PM

Integrating technology - ICT capabilities

 

Nine0Media's curator insight, March 17, 2014 1:26 PM

#DIYSEO #NIne0Media #SocialMediaTools

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5 Ways To Lead No Matter Your Title

5 Ways To Lead No Matter Your Title | Transitioning - organisational | Scoop.it
Making the transition from task-focused high achiever to effective manager or leader isn’t always easy.In 1995, when my co-founder hired me out of college to realize the idea that became Angie
Lyndsay Rees-Jones's insight:

Good advice for those who don't necessarily see themselves as leaders.

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Storytelling in Business

Storytelling in Business | Transitioning - organisational | Scoop.it

"I presented at the inaugural Digital Marketing for Business conference yesterday and one of the 2 topics I presented was “Storytelling in Business”. One of the claims I made is that one of the powerful things about using stories in business is the fact that they are ubiquitous across cultures and that they transcend race, national origin, religious persuasions, etc."


Via Gregg Morris
Lyndsay Rees-Jones's insight:

Reflecting the emotional power of a story across cultures.

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Rescooped by Lyndsay Rees-Jones from Story and Narrative
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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Transitioning - organisational | Scoop.it
Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.

Via Gregg Morris
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Rescooped by Lyndsay Rees-Jones from Story and Narrative
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Why stories sell and feature lists don't

Why stories sell and feature lists don't | Transitioning - organisational | Scoop.it
Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter).

Via Gregg Morris
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Karen B Wehner's curator insight, November 5, 2014 7:09 PM

Stories are the  basis for how we learn best, so - yeah!

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Storytelling Best Practices to Make a Compelling Content

Storytelling Best Practices to Make a Compelling Content | Transitioning - organisational | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris
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Rescooped by Lyndsay Rees-Jones from Story and Narrative
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Narrating Narrating: Twisting the Twice-Told Tale

There is a structural/genetic continuity between everyday oral narrative and elaborate literary narratives, with listeners gradually becoming an audience. Literary stories which narrate some character's oral narrating keep us aware of this

Via Gregg Morris
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The key to storytelling is in the giving, not the getting

The key to storytelling is in the giving, not the getting | Transitioning - organisational | Scoop.it
The key to success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving.

Via Gregg Morris
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Art Jones's curator insight, February 23, 2015 3:55 PM

This book follows the age old saying which is: "you have to give to get". 

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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Transitioning - organisational | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 2015 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

Dominique Taste's curator insight, March 13, 2015 12:27 PM

Le storytelling est loin d'être réservé aux marques glamour, aux entreprises patrimoniales ou aux start-up flamboyantes. Il nécessite juste plus de créativité et un choix de techniques comme :

* utiliser le vocabulaire de votre cible,

* transformer ses clients en héros,

* traiter ses employés avec égard,

* créer une histoire de zéro

* ou utiliser l'humour pour traiter les sujets délicats.

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Why Everyone Will Have to Become an Entrepreneur (Infographic)

Why Everyone Will Have to Become an Entrepreneur (Infographic) | Transitioning - organisational | Scoop.it
From those doing manual labor to those in the C-suite, workers of all kinds are facing more pressure to embrace an entrepreneurial way of thinking.
Lyndsay Rees-Jones's insight:

Our future already mapped out?

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Rescooped by Lyndsay Rees-Jones from Technology in Business Today
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The Art of Storytelling in Business

The Art of Storytelling in Business | Transitioning - organisational | Scoop.it

Via massimo facchinetti, Ally Greer, Lauren Richardson, TechinBiz
Lyndsay Rees-Jones's insight:

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

more...
Lauren Richardson's curator insight, June 30, 2013 8:13 AM

What stories does your business have to tell?

Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Rescooped by Lyndsay Rees-Jones from Story and Narrative
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Elements of Compelling Video Storytelling

Elements of Compelling Video Storytelling | Transitioning - organisational | Scoop.it

"Once upon a time, public relations professionals only considered using video for major national stories ­– a video news release.

 

But over the past several years, in the throes of a slow and rather quiet death, print media has moved past obsolete into antiquated, and video media has surged forward to replace it.

 

Internet video channels and the phenomenon of “viral” status has rendered video an essential element in successful national-level business storytelling. This is evident in Forbes, the Wall Street Journal and Inc."


Via Gregg Morris
Lyndsay Rees-Jones's insight:

Using story to promote an organisation.

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