The new economics is a kind of journey, asserting, putting into practice, dealing with the side-effects and moving on – and nowhere more than in the business of asserting that spirituality is also an economic concept.
That was one of those issues which united the diverse group of people who launched nef in 1986 – that simply asserting that people brought their values to their buying behaviour was not enough. Those values derived from somewhere. They weren’t just a peculiar blip among people looking for bargains. They came from people’s human aspirations at their highest.