Transforming small business
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Transforming small business
Great tips, tools and advice from a variety of experts to help YOU Transform YOUR Business...
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Time to stop overlooking start-ups at handouts time

Time to stop overlooking start-ups at handouts time | Transforming small business | Scoop.it
The budget released last week was disappointing for most SMEs. But it has widely been overlooked that the budget was even worse for budding entrepreneurs and start-ups looking for a much-needed kick-start to their ventures.
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Yahoo Launches Marketing Dashboard For Small Business

Yahoo Launches Marketing Dashboard For Small Business | Transforming small business | Scoop.it

Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation.

It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.

 

Here are key features:

1) Business listings:

Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.

 

2) Online business reputation:

Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.

 

3) Web site traffic:

Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.

 

4) Marketing campaigns:

Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.

 

5) Online sales:

Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.

 

6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.

 

The Marketing Dashboard is specifically designed for small business owners, not marketing experts.

Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business.

Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.

 

Try out it here: http://smallbusiness.yahoo.com/marketing-dashboard

 


Via Giuseppe Mauriello
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Five little-known costs that can sting your start-up

Five little-known costs that can sting your start-up | Transforming small business | Scoop.it
Starting a business invariably involves a series of “obvious” costs such as finding and fitting out business premises, permits and licenses, inventory and equipment, and initial marketing costs.
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Sprinkle your start-up with stardust

Sprinkle your start-up with stardust | Transforming small business | Scoop.it
A problem that every new business struggles with is brand recognition. Pitted against large, established corporations with gargantuan marketing budgets, start-ups have to battle under a cloak of near-anonymity.
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How a 9-Year-Old Entrepreneur's Business Went Viral

How a 9-Year-Old Entrepreneur's Business Went Viral | Transforming small business | Scoop.it
Millions of people have tuned into an 11-minute video of entrepreneur Caine Monroy's cardboard arcade creation, but how did that video catch on when so...
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High School Musical, Community Event Principles Applied to Promoting Australian Small Businesses:

High School Musical, Community Event Principles Applied to Promoting Australian Small Businesses: | Transforming small business | Scoop.it
Have you ever performed at a high school musical? It may seem counterintuitive, but many of the same principles can be applied to marketing your business. BY CAS McCULLOUGH.
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The importance of insuring your business

The importance of insuring your business | Transforming small business | Scoop.it
Seeking the most appropriate insurance to cover your business is an arduous task for those starting out.
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Merideon's comment, April 17, 2012 10:47 PM
This article like many business owners failed to include some of the most important insurance cover for businesses - Personal and Key Personal cover. If the owner or key staff are lost due to death, injury or illness how will that affect your business? This can be more substantial than a broken window and yet many businesses fail to recognise this risk.
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Frugal Small Business Start-up Tips: Step 5- Writing a Business Plan | The Frugal Entrepreneur

Frugal Small Business Start-up Tips: Step 5- Writing a Business Plan | The Frugal Entrepreneur | Transforming small business | Scoop.it
Many aspiring business owners may approach the task of writing a business plan with a “let's get it over with” attitude; they may even try to completely avoid doing it.
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Know the right time to exit

Know the right time to exit | Transforming small business | Scoop.it
Knowing the right time to exit your business is a more important decision than deciding to go into business in the first place.
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A One per cent Small Business Tax Cut

A One per cent Small Business Tax Cut | Transforming small business | Scoop.it

There is much current debate on whether small business should receive a 1% tax cut, and the benefit to small business.

So what is the true value of this benefit? Firstly, you may not even be eligible for any benefit.

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New corporate entity on the cards for small business

The Federal Government may consider introducing a new corporate entity specifically for small businesses, which would give them access to some of the benefits that larger companies enjoy.
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The 10 digital commerce trends changing the retail sector

The 10 digital commerce trends changing the retail sector | Transforming small business | Scoop.it
Endless technological advances are having a significant impact on Australian retailers. But this year could prove to be a tipping point for some. Here are the 10 key trends changing the market.
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Pinterest – a guide for small businesses

Pinterest – a guide for small businesses | Transforming small business | Scoop.it
Even if you’ve been fully absorbed in the starting and building of your business, it will have been hard to ignore that Pinterest is creating the biggest online buzz of all the social media sites right now.
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Retailers no longer short shifted following Federal Court decision

Retailers can now employ school students for a minimum 90-minute shift as opposed to three hours, after the Federal Court upheld a Fair Work Australia ruling.
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Mumpreneur - Conversational Negotiation, A Key Business Skill:

Mumpreneur  - Conversational Negotiation, A Key Business Skill: | Transforming small business | Scoop.it
The average mum uses a range of techniques to negotiate outcomes from her fierce, clever and emotionally manipulative adversaries – also known as the kids. These same tactics can be applied to business.
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How the new loss carry-back tax break works: A SmartCompany Q&A

How the new loss carry-back tax break works: A SmartCompany Q&A | Transforming small business | Scoop.it
The Federal Government announced yesterday that loss carry-back will be included in this year’s Budget.
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Dean Ramler - What online payment platforms do you recommend?

Dean Ramler - What online payment platforms do you recommend? | Transforming small business | Scoop.it
Giving your customers a range of ways to pay can be a great way to grow your business, as some people are more comfortable with specific platforms over others. Here are some options.
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You have one brand not personal or professional

You have one brand  not personal or professional | Transforming small business | Scoop.it
How many times have we heard that we need to be careful about what we post within our personal brand because our professional brand could be hurt...
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Five steps to gain a better customer focus

Five steps to gain a better customer focus | Transforming small business | Scoop.it
We all know that in order to establish a successful business you need to focus on delivering a solution to your target market.
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One third of business owners have never taken a holiday: Report

One third of business owners have never taken a holiday: Report | Transforming small business | Scoop.it
In an attempt to keep costs down, almost one-third of small business owners haven’t taken a holiday since they started their business, according to a new MYOB report.
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How to avoid being a typical mumpreneur

How to avoid being a typical mumpreneur | Transforming small business | Scoop.it
If you want to be a successful mumpreneur, there are five phrases that must never cross your lips. Ever. BY POLLY McGEE.
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Five employee induction tips from the Fair Work Ombudsman

The Fair Work Ombudsman has highlighted the importance of employee inductions, saying employers who fail to properly induct new employees risk disrupting their entire workplace.
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Government Grant funding in Australia

Government Grant funding in Australia | Transforming small business | Scoop.it
Grant funding is often overlooked as a source of capital for small business in Australia. Admittedly there are few, if any, grants for starting a business, however there are grants and other assist...
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PayPal launches new technology for small businesses to accept payments through smartphones

PayPal launches new technology for small businesses to accept payments through smartphones | Transforming small business | Scoop.it
PayPal has released a new mobile payments technology that will allow small businesses to process credit and debit card payments through smartphones, in a direct move against its main American competitor, Square.
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How can I bring myself to outsource tasks?

How can I bring myself to outsource tasks? | Transforming small business | Scoop.it
Whatever you do, make sure that you are really in control of your business, and your business isn't controlling you.
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