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What is Branding? And Should Small Businesses Care?

What is Branding? And Should Small Businesses Care? | Transforming small business | Scoop.it
What is branding? This articles answers the question in terms small businesses understand, and offers 4 quick and inexpensive ways to reinforce brand.
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some good clear information about your brand - bottom line is you can either create the brand you desire or put up with the one people give you based on their perception of you/your business

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Transforming small business
Great tips, tools and advice from a variety of experts to help YOU Transform YOUR Business...
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9 Resources That Marketing and Sales Teams Are Using in 2016

9 Resources That Marketing and Sales Teams Are Using in 2016 | Transforming small business | Scoop.it
While there are many different strategies and opportunities here, a huge marketplace has opened up for sales and marketing tools. Thousands of businesses in fact have created proprietary tools to help their customers streamline and simplify the process of marketing and selling their own products.

Unfortunately, the result is a watered-down marketplace where businesses like yours are forced to vet any tool before deciding to adopt it. But the following list of some the top sales and marketing tools worth considering in 2016 may help.



1. Unomy
Are you tired of piecing together fragmented sales tools in order to accomplish certain tasks? With Unomy, this is no longer necessary. This sales intelligence platform helps sales teams in B2B companies sell smarter, faster and more effectively. Unomy can be used to identify new prospects, build targeted prospect lists, prioritize leads and opportunities and glean insights about potential partner companies.

2. Mention
In our age of social media, when millions of messages are being sent out into cyberspace each day, it’s more important than ever that businesses have a proper method in place for listening to what people are saying about them. Mention is that method. With Mention, you can track key phrases and brand names in real time so you’re always on top of what people are saying. Thus, you know how to have meaningful conversations with sales prospects and leads.

3. GrowthList
If you’re a B2B business that relies on having a consistent stream of sales prospects at your fingertips, you may find GrowthList helpful. Billed as a sales tool for startups, GrowthList is actually helpful for small and mid-level businesses, as well. It features a comprehensive database of more than 5,000 B2B tech companies that are currently in growth mode, along with pertinent details about them. Plug them into your sales funnel, and get started.

4. BuzzSumo
You don’t need anyone to tell you how massive the content marketing industry has become. The vast majority of businesses are increasing their budgets each and every year, yet few are doing what it takes to improve the quality and relevancy of their content. With BuzzSumo, you can do that. This powerful research platform lets you identify quickly the topics, keywords and ideas that matter.

Related: 15 Must-Have Marketing Tools for 2015

5. Socedo
Twitter is a powerful social media platform that’s underutilized by most businesses. In addition to using it as a marketing and branding tool, you should also be using it as a resource for finding and reaching out to sales prospects. With Socedo, you can qualify leads on Twitter by entering things like hashtags and keywords into the search bar. The tool returns a customized prospect list and helps you to follow up.

6. Reply
The Reply tagline says it all: “Send cold emails that feel warm.” From inbound to outbound emails, Reply helps businesses automate their communications with prospects who are early in the sales funnel without making things feel impersonal or irrelevant. Whether you're sending a sequence of emails or looking for in-depth analytics, Reply is a versatile tool that adds a ton of value to any sales team.

7. DeepCrawl
When was the last time you paid attention to your website? While social media, content marketing and landing-page development often take up a lot of a digital marketer’s time, you can’t forget about onsite SEO. With DeepCrawl, you can quickly analyze your website’s architecture to understand and fix a variety of technical issues affecting your SEO performance -- and thereby eating away at conversions.

8. Google Analytics
If you haven’t started using Google Analytics by now, then you’re missing out on a major opportunity to understand who your audience is and how to connect with its members. From measuring website performance and tracking conversion goals to learning about your target market’s demographics, Google Analytics is the powerful free tool that does it all.

9. Salesflare
Few things are worse than missing out on a follow-up opportunity with a qualified prospect. The Salesflare platform integrates with Outlook, Gmail, and mobile devices to ensure that this never happens. From inputting data to following up, this tool covers everything.
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here's some more tools to help you stay on top of your online sales & marketing activity...

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5 Stress-Free Steps for Pricing Your Services - Copyblogger -

5 Stress-Free Steps for Pricing Your Services - Copyblogger - | Transforming small business | Scoop.it
To help you calculate your service prices accurately, Beth Hayden shares a step-by-step method for setting your project rates.
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Many businesses under price because they don't consider elements covered by this article...

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7 Tips for Aspiring Startups

7 Tips for Aspiring Startups | Transforming small business | Scoop.it
When you finally get the nerve to start your business, you want to be sure everything will work out in the best way. Only five percent of those who want to start a business are able to make their dream come true.
Anthony M Turner's insight:

Yep, can definitely agree that starting a business is not as glamorous as many considering it think - lots of hours, lots of frustration BUT huge amounts of satisfaction once it works...

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Small Business Online Solutions - Patant Consultants's curator insight, June 27, 6:52 AM
Its always tough starting up. Good to get all the advice you can get. Thanks.
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Legal changes you need to know about for end of financial year 2016: A guide for small business

Legal changes you need to know about for end of financial year 2016: A guide for small business | Transforming small business | Scoop.it
Here are some of the new laws and legal changes that will affect SMEs when they come into effect on July 1. 
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timely reminder of changes about to happen...

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$71.2bn in unpaid hours detrimental all round

$71.2bn in unpaid hours detrimental all round | Transforming small business | Scoop.it
Employers may unwittingly be undermining their business, according to new research which suggests Australian employees are putting in $71.2 billion worth of unpaid hours at work.
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How's YOUR work/life balance? Interesting insights into the potentailly detrimental effects of working hour creep....

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Why Email Marketing Isn't Dead (And How It Can Dramatically Increase Your Revenue)

Why Email Marketing Isn't Dead (And How It Can Dramatically Increase Your Revenue) | Transforming small business | Scoop.it
Some minor tweaks to your email marketing strategy will yield some major results (and happy customers).
Anthony M Turner's insight:

always believed connecting with the person (rather than broadcasting to everyone) works best

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The REAL value of a BUSINESS BROKER

The REAL value of a BUSINESS BROKER | Transforming small business | Scoop.it
When looking to buy an established business there’s a need to consider quite a number of things at the start of the process. ‘Budding’ entrepreneurs are often keen to find a business that suits their
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suggest you read this if you're looking to buy a business....

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The 4 F's of business -

The 4 F's of business - | Transforming small business | Scoop.it
Expecting a string of expletives? Well apologies if you were and this doesn’t mean that those words might never be said. In fact, I honestly admit to uttering such words (and some many times) along my journey through what I call The 4 F’s of Business. So why the 4 F’s? Firstly to get your …
Anthony M Turner's insight:

See whether you're into Founding, Forming, Forging & Fruiting

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Networking Statistics - Beware

Networking Statistics - Beware | Transforming small business | Scoop.it
Statistics – they’re great for a headline.  Sometimes, however, they miss a huge chunk of the story.  According to an often quoted report on ABC News, that’s the American Broadcasting Company, 70% of
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ahh.. statistics

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This Commercial For An Australian University Is Flat-Out Brilliant

This Commercial For An Australian University Is Flat-Out Brilliant | Transforming small business | Scoop.it
Best thing you'll see today.
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brilliant ad - even more brilliant story

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SuperStream cuts super admin by 70 per cent | Australian Small Business Commissioner

SuperStream cuts super admin by 70 per cent | Australian Small Business Commissioner | Transforming small business | Scoop.it
The Australian Taxation Office is encouraging small businesses to move to SuperStream, the new system that allows super contributions to be sent electronically in a standard format. While moving to SuperStream for small businesses with fewer than 19 employees is not mandatory until 30 June 2016, it is recommended to make the change now to reduce time spent on superannuation administration.
Anthony M Turner's insight:

If you're not aware or prepared for this MANDATORY change - now's a good time...

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5 Habits of the Wealthy That Helped Them Get Rich

5 Habits of the Wealthy That Helped Them Get Rich | Transforming small business | Scoop.it
It may not seem fair, but the fact is the 'income gap' is increasing and most financial experts only see this trend continuing with no end in sight. But you can make changes in your life today.
Anthony M Turner's insight:

what's your success ritual?

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How Outsourcing Can Help a Small Business Grow

How Outsourcing Can Help a Small Business Grow | Transforming small business | Scoop.it
The world of business is changing. With over 80% of small to medium businesses acknowledging the importance of freelancing and almost a quarter employing freelancers weekly, companies are catching up with technological advances and globalization.
Anthony M Turner's insight:

none of us can do it ALL - here's some ideas about getting help

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The four critical people you need in your network

The four critical people you need in your network | Transforming small business | Scoop.it
Business news, business advice and information for Australian SMEs
Anthony M Turner's insight:

loved the 'kick butt' bit - we all need these from time to time

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9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner | Transforming small business | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.
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for those looking for some help creating visuals...

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How to get customers to chase your business

How to get customers to chase your business | Transforming small business | Scoop.it
Business news, business advice and information for Australian SMEs
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something worth doing more of.... 

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Five legal risks you have to know about if using social media to promote your business

Five legal risks you have to know about if using social media to promote your business | Transforming small business | Scoop.it
Business news, business advice and information for Australian SMEs
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worth taking note of...

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The Ideal Image Sizes for Your Social Media Posts — The Queue — Medium

The Ideal Image Sizes for Your Social Media Posts - The Queue - Medium
By Kevan Lee
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this is useful for anyone publishing social media.... 

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The Definitive Guide to Startup Business Plan & Patterns

The Definitive Guide to Startup Business Plan & Patterns | Transforming small business | Scoop.it
Once you’ve drafted your startup business plan based on business model canvas, your priority should shift to the right pattern and business strateg
Anthony M Turner's insight:

like the way this article describes some of the different ways businesses develop...

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Anthony M Turner's comment, March 23, 10:53 PM
you're welcome @Ehsan Jahandarpour
Jesus Alvarez desde www.sercompetitivos.com 's curator insight, March 25, 6:37 AM

#Growth Hacking @sercompetitivos @SolomoGrowth : like the way this article describes some of the different ways businesses develop...

Small Business Online Solutions - Patant Consultants's curator insight, March 31, 11:45 AM

like the way this article describes some of the different ways businesses develop...

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Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds

Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds | Transforming small business | Scoop.it
These books are timeless and helpful in both your personal and professional endeavors.
Anthony M Turner's insight:

ahh.. looking forward to some good reading ahead

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​What's the best cloud storage for you? | ZDNet

​What's the best cloud storage for you? | ZDNet | Transforming small business | Scoop.it

UPDATED: Free and cheap personal and small business cloud storage is everywhere. Here's how to decide which one is right for you.

Anthony M Turner's insight:

I found this to be a good overview of cloud storage options - worth the read

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How a New Dutch Library Smashed Attendance Records

How a New Dutch Library Smashed Attendance Records | Transforming small business | Scoop.it
Facing declining visitors and uncertainty about what to do about it, library administrators in the new town of Almere in the Netherlands did something extraordinary. They redesigned their libraries based on the changing needs and desires of library users and, in 2010, opened the Nieuwe Bibliotheek (New Library), a thriving community hub that looks more like a bookstore than a library.
Anthony M Turner's insight:

great concept for bringing information and co-working together

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Brothers who cofounded a $100 million company say this question their mum asked every night at dinner is what inspired their business

Brothers who cofounded a $100 million company say this question their mum asked every night at dinner is what inspired their business | Transforming small business | Scoop.it
Bert and John Jacobs, the brothers who...
Anthony M Turner's insight:

amazing the power of perspective - if you're focusing on the bad things in life, try asking this same question of yourself everyday...

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Madalen Ross's curator insight, December 21, 2015 4:14 PM

Good lesson.  'Life is good'.

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New attack steals passwords and ransoms your files: Alert Priority Moderate

New attack steals passwords and ransoms your files: Alert Priority Moderate | Transforming small business | Scoop.it
If you click on a link in a scam email or visit a compromised website, you may receive a message saying your files are locked and cannot be accessed without you paying a ransom to unlock them. If this is the case, you've been hit with a ransomware attack. The scam email may look official and even incorporate the logos of prominent organisations to encourage you to click on the links in the email body. The compromised website may be legitimate but be infected by malicious software.
Anthony M Turner's insight:

if you don't get these updates it is worthwhile registering...

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Mind Hacks Used by Top Performers to Get in the Zone

Mind Hacks Used by Top Performers to Get in the Zone | Transforming small business | Scoop.it
You are about to give a talk on a stage podium or address a small crowd around a table at a dinner…
Anthony M Turner's insight:

some great tips for those who's mind gets in the way of a good performance in any sphere...

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