Once you have decided to rebrand your business, there are four important reasons why you should not delay putting your plans into action. 
It is that time of year again 30th of June is fast approaching and many are tempted to make quick financial decisions that are driven by last minute tax minimisation goals. America's Cup winning yachtsman John Bertrand and CEO of Collingwood Football Club Gary Pert open the new Dalrymples B&B cottages in Marysville. 2012 dalrymp... 
Five essential tips for using Twitter for your small business. 
An Australian-first program to connect women with entrepreneurs, investors and industry experts launched in Sydney yesterday. 
Unlike viral marketing or word-of-mouth, the “Slow-Drip” Method of growth is a strategy that can be implemented in any size business, large or small…... Retailers can now employ school students for a minimum 90-minute shift as opposed to three hours, after the Federal Court upheld a Fair Work Australia ruling. 
The average mum uses a range of techniques to negotiate outcomes from her fierce, clever and emotionally manipulative adversaries – also known as the kids. These same tactics can be applied to business. 
The Federal Government announced yesterday that loss carry-back will be included in this year’s Budget. 
Giving your customers a range of ways to pay can be a great way to grow your business, as some people are more comfortable with specific platforms over others. Here are some options. 
How many times have we heard that we need to be careful about what we post within our personal brand because our professional brand could be hurt... 
We all know that in order to establish a successful business you need to focus on delivering a solution to your target market. 
In an attempt to keep costs down, almost one-third of small business owners haven’t taken a holiday since they started their business, according to a new MYOB report. |
The founder of Dolphin Tank, a new support network for female entrepreneurs, caused a bit of a stir this week by claiming that start-up pitching events were male-centric. ... 
There are a growing number of online platforms actively encouraging irate customers to vent their spleen. Which sites should you be worried about and what can you do about it? 
check these out - talk about top class photo books.... 
If you don’t do your homework, signing an NDA can end in disaster. Here are some critical points to look at. 
Business owners often manage their companies under the notion that the future will closely resemble the past. It’s time to ditch that logic.
The budget released last week was disappointing for most SMEs. But it has widely been overlooked that the budget was even worse for budding entrepreneurs and start-ups looking for a much-needed kick-start to their ventures. 
Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.
Here are key features: 1) Business listings: Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.
2) Online business reputation: Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
3) Web site traffic: Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
4) Marketing campaigns: Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
5) Online sales: Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.
The Marketing Dashboard is specifically designed for small business owners, not marketing experts. Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business. Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.
Try out it here: http://smallbusiness.yahoo.com/marketing-dashboard
Via Giuseppe Mauriello 
Starting a business invariably involves a series of “obvious” costs such as finding and fitting out business premises, permits and licenses, inventory and equipment, and initial marketing costs. 
A problem that every new business struggles with is brand recognition. Pitted against large, established corporations with gargantuan marketing budgets, start-ups have to battle under a cloak of near-anonymity. 
Millions of people have tuned into an 11-minute video of entrepreneur Caine Monroy's cardboard arcade creation, but how did that video catch on when so... 
Have you ever performed at a high school musical? It may seem counterintuitive, but many of the same principles can be applied to marketing your business. BY CAS McCULLOUGH. 
Seeking the most appropriate insurance to cover your business is an arduous task for those starting out. |
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