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Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
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Race, Tattoos in Advertising Affect What Consumers Buy

Race, Tattoos in Advertising Affect What Consumers Buy | Transformations in Business & Law | Scoop.it

When deciding whether to make an online purchase, skin color matters to some consumers, new research finds.

A study recently published in the Economic Journal of the Royal Economic Society discovered that online shoppers are less likely to purchase a product if a black person or someone with a tattoo is selling it.

As part of the study, researchers conducted a yearlong experiment selling iPods in about 1,200 online classified ads placed in more than 300 locales throughout the United States, ranging from small towns to major cities. They tested for racial bias among buyers by featuring photographs of the Apple iPod — all of which were silver, 8GB "current models" of the iPod nano digital media player, described as new in an unopened box, and for sale because the seller did not need it — held by a man's hand that was black, white or white with a wrist tattoo.

The experiment found that black sellers did worse than white sellers on a variety of metrics. Specifically, black sellers received 13% fewer responses, 18% fewer offers, and offers that were 11% to 12% lower. The results were similar in magnitude to those associated with a white seller's display of a tattoo.

 
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No Resume, No Cover Letter — Instagram Scored the Job

No Resume, No Cover Letter — Instagram Scored the Job | Transformations in Business & Law | Scoop.it
Clark Walker just landed his dream job as a barber in New York City. How? By commenting on an Instagram picture.
Stewart-Marshall's insight:

What an interesting story :-)

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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | Transformations in Business & Law | Scoop.it

Via Brian Yanish - MarketingHits.com
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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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Key Steps To Building Your First Small Business Website

Key Steps To Building Your First Small Business Website | Transformations in Business & Law | Scoop.it

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Daniel Watson's curator insight, December 11, 2013 12:44 AM

 

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.


Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.


This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

5stardelhihotels's curator insight, December 11, 2013 1:07 AM
nice post
harish magan's curator insight, December 13, 2013 10:18 PM

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.

 

Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.

 

This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads | Transformations in Business & Law | Scoop.it

If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."

  
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Smarty Ring Sends Smartphone Updates to Your Finger [VIDEO]

Smarty Ring Sends Smartphone Updates to Your Finger [VIDEO] | Transformations in Business & Law | Scoop.it
Smarty Ring is a Bluetooth-enabled wearable gadget that allows users to check smartphone alerts, and manage incoming calls right from their finger.
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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Transformations in Business & Law | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


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Dillon Thomas's curator insight, February 1, 2014 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

Linda Buckmaster's curator insight, July 27, 11:01 PM

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge.  We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.

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10 Excellent Platforms for Building Mobile Apps

10 Excellent Platforms for Building Mobile Apps | Transformations in Business & Law | Scoop.it

If you've ever wanted to build an app for your business, blog, product or service, but the heavy investment of both time and money put you off, you're not alone.

The good news is that entering the mobile market no longer necessarily requires thousands of dollars and months of work. There are many mobile platforms available to help you build an app on a budget — quickly, and with no coding knowledge required.

  

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Diploma in Human Resources

Diploma in Human Resources | Transformations in Business & Law | Scoop.it
This ALISON free online course covers diverse topics in HR, from the role of the human resources manager and how to recruit, select, train and assess emplo
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Diploma in Business Management & Entrepreneurship Online Course

Diploma in Business Management & Entrepreneurship Online Course | Transformations in Business & Law | Scoop.it

This ALISON free online Diploma in Business Management and Entrepreneurship course gives you the opportunity to gain extensive knowledge and understanding of the principles and practices behind key business management subjects.

 

Subjects include corporate management, operations management, accounting, human resources, financial accounting, and project management as well providing insight on key entrepreneurial skills from Bill Liao, co-founder of the social networking site XING.com.

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Which Organizations Are Setting the Standard on Employee Engagement?

Which Organizations Are Setting the Standard on Employee Engagement? | Transformations in Business & Law | Scoop.it
Julian Richer, founder of Richer Sounds, the largest independent HiFi and TV store in the UK, recently set the bar extremely high for C-level suite executives on how to improve employee engagement.

Via Thomas Faltin, shawn kelly, David Hain
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donhornsby's curator insight, December 2, 2013 6:34 AM

(From the article): Employee engagement is a critical aspect of your actual customer experience. As I said before, happy employees make happy customers. Without your employees on board, the customer experience you have in mind will stay right there, in your mind, ignored by the people that are supposed to actually do it.

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On Leadership and Agile Thinking

On Leadership and Agile Thinking | Transformations in Business & Law | Scoop.it

If you don’t apply agility thinking to your leadership style you are robbing your organization of the opportunity to advance beyond its current constraints. Experimentation and learning do not require massive risk taking, all it take is a leap of faith.


Via David Hain
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Gary Bamford's curator insight, November 29, 2013 2:27 AM

Asset management programmes more often than not also need s bit of agile thinking.

Ali Anani's curator insight, November 30, 2013 1:40 AM

Agile minds win

Philippe Vallat's curator insight, November 30, 2013 5:26 AM
• Mental Agility

Thinking critically to penetrate complex problems and expanding possibilities by making fresh connections.

• People Agility

Understanding and relating to other people, as well as tough situations to harness and multiply collective performance.

• Change Agility

Enjoying experimentation, being curious and effectively dealing with the discomfort of change.

• Results Agility

Delivering results in first-time situations by inspiring teams, and exhibiting a presence that builds confidence in themselves and others.

• Self-Awareness

Being reflective and knowing themselves well; understanding their capabilities and their impact on others.

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How to Lower Your Site's Bounce Rate

How to Lower Your Site's Bounce Rate | Transformations in Business & Law | Scoop.it
In the Internet world, a high bounce rate is the kiss of death -- and a sure sign that your website needs a major overhaul.
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Zahid Yakoob's curator insight, November 27, 2013 12:51 PM

Are your web visitors just bouncing off your site?

A high bounce rate may may be an indication that your content isn't engaging or that your advertisements are misleading.

Call http://newcastlewebconsulting.co.uk/ and we can give your website a Health Check to make sure you are not losing your visitors off your website.

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Business Analyst Degree | Online and Distance Learning

Business Analyst Degree | Online and Distance Learning | Transformations in Business & Law | Scoop.it
Find out how a business analyst degree enables you to assist organizations to become more efficient and more effective in their operations.
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Facebook Wants to Know Why You’re Self-Censoring Your Posts

Facebook Wants to Know Why You’re Self-Censoring Your Posts | Transformations in Business & Law | Scoop.it

We spend a lot of time thinking about what to post on Facebook. Should you argue that political point your high school friend made? Do your friends really want to see yet another photo of your cat (or baby)? Most of us have, at one time or another, started writing something and then, probably wisely, changed our minds.

Unfortunately, the code that powers Facebook still knows what you typed—even if you decide not to publish it. It turns out that the things you explicitly choose not to share aren't entirely private.

Facebook calls these unposted thoughts "self-censorship," and insights into how it collects these nonposts can be found in a recent paper written by two Facebookers. Sauvik Das, a Ph.D. student at Carnegie Mellon and summer software engineer intern at Facebook, and Adam Kramer, a Facebook data scientist, have put online an article presenting their study of the self-censorship behavior collected from 5 million English-speaking Facebook users. (The paper was also published at the International Conference on Weblogs and Social Media.*) It reveals a lot about how Facebook monitors our unshared thoughts and what it thinks about them.

  

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The Beginner's Guide to Vine

The Beginner's Guide to Vine | Transformations in Business & Law | Scoop.it

Vine's meteoric rise through the social media world comes as little surprise to anyone who's browsed through the looping six-second video clips that define the app.

When Twitter acquired Vine in October 2012 — before the app had even launched — the social network explained the move as part of their search for the next big thing. Living up to expectations, the video sharing app saw 403% growth between Q1 and Q3 of 2013.

For users just getting started on Vine, check out this post for some beginner tips and tricks.

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Real Estate Degree Online Programs

Real Estate Degree Online Programs | Transformations in Business & Law | Scoop.it

Enrolling in a real estate degree can provide you with skills and knowledge required for a career in real estate and will also place you in a better position when it comes to launching your own business.  This page provides information on the degrees available, helps you to find a suitable real estate school and program, and indicates what the future prospects are in this sector.

 
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8 Ways to Keep Your Employees Happy

8 Ways to Keep Your Employees Happy | Transformations in Business & Law | Scoop.it
We've rounded up tips and tactics for building employee retention and fostering a happy workplace that makes people want to stick with you.

A recent survey found that 70% of people are more likely to look for a new job after vacation. Realistically speaking, with the holidays and the accompanying vacation days just around the corner, there's a chance a few of your employees are looking to jump ship. And that's bad news for two reasons. First, if they're unhappy, that could reflect poorly on the company culture, morale and/or management. Second, it costs 20% of an annual salary to replace a mid-level employee, and it could cost 213% of a year's salary to replace a C-suiter, according to a study by CAP [PDF].

 
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SEO: Leveraging Bing’s Pinterest Integration

SEO: Leveraging Bing’s Pinterest Integration | Transformations in Business & Law | Scoop.it
Pinterest generates a lot of social media marketing excitement among brands that have visually attractive products to promote. But to date, Pinterest hasn’t offered as much natural search benefit. Bing’s October ...

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Marketing Masters Degree - Prepare for Global Competition and International Marketing

Marketing Masters Degree - Prepare for Global Competition and International Marketing | Transformations in Business & Law | Scoop.it

In a marketing master's program, students are provided with innovative ways to research international marketing trends and to develop strategies for marketing in a world that is rapidly changing and increasingly competitive.

This web page gives more details of the programs and provides links to suitable schools where they can be taken.

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Heads up, Amazon! UPS is also testing drone delivery

Heads up, Amazon! UPS is also testing drone delivery | Transformations in Business & Law | Scoop.it
Amazon isn’t the only company gearing up to deliver packages using drones. A new report reveals that UPS is also testing a drone delivery system. But thanks to FAA regulation, flying robots won't be hitting the skies anytime soon.
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International Business Programs

International Business Programs | Transformations in Business & Law | Scoop.it

International business jobs are on the increase as global business increases.  Employment in the field depends on each individual's accomplishments but the career can be rewarding in terms of challenge and salary. 

This page provides details of international business programs, where you can study them, the prospects, and more ...

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How to get the most out of Pinterest for your small business

How to get the most out of Pinterest for your small business | Transformations in Business & Law | Scoop.it
Pinterest is famous for capturing the hearts of 18-year-old women everywhere, but it can actually be used to promote a small business.

Via Kelly Lieberman
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How to Find a Fulfilling Career

How to Find a Fulfilling Career | Transformations in Business & Law | Scoop.it

"One of the things I’m most thankful for as I wake each morning is having a job that I love. Not only that, it’s incredibly rewarding to be surrounded by people who also love what they do. Virgin is a company that prides itself on a happy, motivated workforce."

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Google’s 200 Ranking Factors, the complete list [infographic]

Google’s 200 Ranking Factors, the complete list [infographic] | Transformations in Business & Law | Scoop.it
Google has never publically announced their ranking signals, but they have mentioned that there at about 200 of them. Thanks to Single Grain and Backlinko
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