Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
Digitas and Curalate found that only 18% of fashion retail brands pin items on Pinterest. The study found that the average retail fashion pin by a brand receives about 46 repins.