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70% of Brand Engagement on Pinterest Is User-Generated

70% of Brand Engagement on Pinterest Is User-Generated | Transformations in Business & Law | Scoop.it

Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.

However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.

Digitas and Curalate found that only 18% of fashion retail brands pin items on Pinterest. The study found that the average retail fashion pin by a brand receives about 46 repins.


Read more at: http://mashable.com/2013/05/01/brand-engagement-pinterest/

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Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
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Digital Health Innovators Snare Double 2013 Funding - About Health Degrees

Digital Health Innovators Snare Double 2013 Funding - About Health Degrees | Transformations in Business & Law | Scoop.it

Digital health companies are scooping up investments at a record-breaking rate, according to a recent report by Rock Health.

The report indicates that innovators have garnered $2.3 billion in the first half of 2014 — which tops the entire take in 2013. And there’s still half a year to go.

“The 168 percent year-over-year growth rate is a clear indication that the mHealth market is just starting to take off as medical device companies seek to expand their reach by acquiring digital health innovators, close to 150 of which have raised more than $2 million year from venture capitalists,” reads a new report from EHRintelligence.

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Richard Branson And Tony Hsieh On Business Lives, Leadership And Legacies - Forbes

Richard Branson And Tony Hsieh On Business Lives, Leadership And Legacies - Forbes | Transformations in Business & Law | Scoop.it


Branson: “The biggest tests of my leadership came when I had to choose between selling our record company and saving our airline.


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Dan Forbes's curator insight, July 14, 6:35 AM

A good read...

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Transformations in Business & Law | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Stewart-Marshall's insight:

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

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Tom George's curator insight, July 8, 5:01 AM

Great tips and thanks Robin Good for the find and share.

Nicoletta Gay's curator insight, July 11, 4:46 AM

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

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Ads on Fire: The Secrets to Viral Marketing - Masters and PhDs

Ads on Fire: The Secrets to Viral Marketing - Masters and PhDs | Transformations in Business & Law | Scoop.it

The elusive quest to create a truly viral ad campaign is always top of mind for marketers. If an ad or marketing campaign really resonates with the masses, a brand can go from zero to hero in as little as a week. There’s a highly honed craft to creating a viral ad campaign, not the least of which includes insane creativity and total marketing expertise.

 
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Top Social Media Questions that Marketers Want Answered [Infographics]

Top Social Media Questions that Marketers Want Answered [Infographics] | Transformations in Business & Law | Scoop.it
What is your social media plan for the rest of the year? Will you be focusing on blogging? Facebook? LinkedIn? Paid advertising? This infographic from Ciceron based on Social Media Examiner’s 2014 …

Via Stefano Principato, Charles Mungai, Brian Yanish - MarketingHits.com
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massimo scalzo's curator insight, June 25, 1:19 PM

The most important questions Marketers want answered ! Have a Look please !

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Why tablets are failing miserably in higher education

Why tablets are failing miserably in higher education | Transformations in Business & Law | Scoop.it

“ While Apple and Google are fighting a FUD war for the hearts and minds of K-12 campuses, there's one area of education that neither has been able to penetrate with success: higher ed. Specifically, I'm referring to the conglomerate of colleges and universities across the US (and likely abroad).”


Via Susan Bainbridge, Dawn Weber, Jenny Smith
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Dawn Weber's curator insight, May 20, 9:32 AM

Should K-12 be leaning towards the trend of higher education?

liz deskins's curator insight, May 20, 10:42 AM

Definitely somethings for high schools to consider before making large scale purchases.

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4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116

4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116 | Transformations in Business & Law | Scoop.it

Twitter is an efficient and effective tool for spreading news quickly to thousands of people. Not only does it give the user opportunity to share relevant information, but followers are able to share posts. Every time this happens, the user’s reach expands exponentially. When used to its fullest potential, Twitter enables brands and businesses to garner leverage by soliciting the attention of influential individuals, and to engage and resolve issues with customers. While there are countless reasons to incorporate this social media platform into any marketing campaign, some of the most significant and impactful are as follows:

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The Questions Managers Want You to Ask During a Job Interview

The Questions Managers Want You to Ask During a Job Interview | Transformations in Business & Law | Scoop.it
Examples of key questions to ask your interviewer when going through the job search process.

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Official AndreasCY's curator insight, June 10, 9:16 AM

Here are 6 questions to ask the manager in an interview.

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Why day dreaming is an essential skill for business owners

Why day dreaming is an essential skill for business owners | Transformations in Business & Law | Scoop.it

Every business owner needs to day dream – it’s an essential skill if you want to grow your business and ensure it reaches its full potential. By spending time dreaming, you’ll get different insights into what’s really going on, where you want to be, and how you are going to get there. Day dreaming is an important part of the process of strategic planning and envisioning your business’s future direction. It allows you to think big without the constraints of ‘reality’, it allows the mind the wander to places it might not normally go, to see new connections and create new ideas. Day dreaming is important because it has no boundaries, walls or barriers – anything becomes possible.  Walt Disney knew all about the importance of day dreaming.  He attributed his phenomenal run of film release successes to his creative three-step process, later termed: ‘The Disney Strategy’.   


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donhornsby's curator insight, June 7, 8:25 AM

(From the article): So as leaders and business owners it is vitally important that you start to give yourself permission to be on the balcony of your business, to day dream and to envision the future.  To do this you have to learn to push the mental slider and attend more to developing the capabilities of your creative and intuitive side.  

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Almost everything you buy at the grocery store is made by one of these six companies

Almost everything you buy at the grocery store is made by one of these six companies | Transformations in Business & Law | Scoop.it

"The array of products and packaging at the grocery store can be dizzying. But when you follow the money, there aren't as many choices as you might think ..."


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Organisations Don't Change- People Do...Or They Don't(!?)

Organisations Don't Change- People Do...Or They Don't(!?) | Transformations in Business & Law | Scoop.it

One of the biggest change management mistakes is to expect that everyone's reaction will be like yours. Organizations don't change. People do - Torben Rick (Organizations don't change-People do.


Via Alexis Assimacopoulos, Himanshu Kakkar
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25 Best WordPress Plugins of 2014 [Infographic]

25 Best WordPress Plugins of 2014 [Infographic] | Transformations in Business & Law | Scoop.it
25 Best WordPress Plugins of 2014 an infographic WordPress is “the” platform if you want to take your blogging to the next level

One of the best things about WordPress is the global community that creates plugins that make it sing and dance.  Want to optimize your content and posts for search engines… there is a free plugin for that. Need a contact form…again there is a plugin already developed for you.

Other benefits include a vast global pool of experts that can design, develop and optimize your blog or website, then there is its low cost and the flexibility.

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A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog

A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog | Transformations in Business & Law | Scoop.it
What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?
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We Should All Thank Comcast for Teaching The Importance of Culture

We Should All Thank Comcast for Teaching The Importance of Culture | Transformations in Business & Law | Scoop.it

Ryan and Veronica wanted to cancel their Comcast internet service. As any of us would do, Veronica called the Comcast customer service number. And, as everyone expects these days, she was immediately shunted to “customer retention”. After 10 minutes of frustation, she handed the phone off to Ryan who went an additional eight minutes – but he recorded it.

You don’t have to listen to the whole thing, 30 seconds is plenty. ...

 

http://youtu.be/EUkKN8Yu0us

 

Service reps never have insane conversations like this unless the culture of the company forces them to. I, for one, would love to see the metrics that their call center tracks. I would wager that this rep’s salary is directly impacted by the number of cancellations that happen on his shift – even in situations where he is helpless to effect any change. And he certainly has a checklist and a script that he is accountable to. Why was he so adament about finding out why the customer was cancelling service to the point of ludicrous bullying and harrassment? Because the script says he has to or his wages will be docked. (And, most likely, his supervisor’s pay will be impacted too.)

  
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Do Social Signals relay SEO Scores for Website Rankings

Do Social Signals relay SEO Scores for Website Rankings | Transformations in Business & Law | Scoop.it
Social signals are like inbound links, more links a site has linking to it, more it is seen by search engines as an authority for higher rankings. #plbkkt

Social signals are similar to the concept of inbound links wherein the more links a site has linking to it, the more it is seen by the search engines as an authority and the higher it will be ranked.Authority of these social signals are determined by sharing quality content in the form of updates, tweets,check-ins, pins, likes & +1sof high influence so that content weight is catalogued by the search engines after fine tuning big data clusters of social indicators that are deemed spam. SourceOfficially no, there is no official proof released or otherwise available that can guarantee or be held as proof to approve the warranty of website rankings determined by social signals.

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Simon Anholt: Which country does the most good for the world? [Video]

Simon Anholt: Which country does the most good for the world? [Video] | Transformations in Business & Law | Scoop.it

It’s an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. 

To find out the winners - watch the video :-)

http://stewart-marshall.com/simon-anholt-country-good-world/

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iWatch buzz-o-meter: The hype has reached iPhone-like levels

iWatch buzz-o-meter: The hype has reached iPhone-like levels | Transformations in Business & Law | Scoop.it

The buzz around the iWatch, which will likely make its debut in time for the Christmas shopping season, has been getting noticeably louder in the past few days.

Several media outlets have uncovered new details about the “iWatch” in the past few days:

The Chinese website Laoyaoba says the iWatch is now awaiting certification from the U.S. Food and Drug Administration (FDA) before it enters mass production for a launch this Fall.Forbes thinks the iWatch has already gone into production.The Wall Street Journal said on Friday that the new watch will come in several different sizes, and will sport more than 10 different sensors in the band for detecting all sorts of  biometrics like heart rate, blood pressure, blood oxygen and glucose levels, and hydration levels.CNET chimes in with news that Kobe Bryant was seen on the Apple campus after having met with Apple design chief Jony Ive about the iWatch.The WSJ believes Apple will sell 10 to 15 million iWatches by the end of the year. Reuters believes Apple will sell 50 million of the devices within the first year after launch.Earlier this month, the Japanese news outlet Nikkei cited “industry sources” saying Apple plans to produce 3-5 million iWatches per month in its initial manufacturing run.The Motley Fool is saying the new wearable is being built by more than 100 engineers and designers at an undisclosed location near Cupertino.Quartz points at Foxconn’s rising stock price as evidence the Apple iWatch is real.Analysts have pegged the device anywhere between $250 and $350.Reuters says the iWatch will have “a large 2.5-inch, slightly rectangular” display.

Of course all the buzz and speculation, which will continue throughout the summer, is crucial to Apple’s marketing plan. The buzz must reach a fever pitch just before the launch of Apple’s new wearable device, and it’s looking like it will.

VentureBeat’s own sources have confirmed that the iWatch will support multiple sensors in its band, and feature a sleek, aerodynamic screen.



Read more: http://medcitynews.com/2014/06/iwatch-buzz-o-meter-hype-reaching-iphone-like-levels/#ixzz36EwrrMVG

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Is Using iPad POS Systems For Credit Card Payments Safe Or Not?

Is Using iPad POS Systems For Credit Card Payments Safe Or Not? | Transformations in Business & Law | Scoop.it

The media hype about cloud-based POS systems has been tremendous. In fact, most articles have been glowingly positive about the features and the options offered by the Internet-based systems. According to industry watcher website Streetfightmag, retailers have already started switching part of their systems over to a cloud-based system, but most storeowners are waiting. Waiting for what you say?

 

Well, most storeowners are yet to be convinced about the use of cloud-based systems and particularly, iPad POS systems that are used to make credit card payments. 

 

The exact iPad POS systems used by retailers are different, but most systems rely on a 24-7 Internet connection. The connection is accessed through a browser and the user has to enter a password to use the system. This means that customer data is stored online and it iscompletely safe on the vendor’s server. The customer credit card data, payment information and purchasing data may also be stored on the virtual system.

 

Although this process is entirely safe and routinely used by several industries, it does give rise to several security based questions. For example, identity theft, hackers and scammers are common online. Most retailers wonder whether the cloud-based system will really be able to store customer information safely. Another question raised by website Businessbee is whether iPad POS systems are safe to use. For example, customers may be giving store staff their credit card information and authorizing sales. Is there a chance that unscrupulous staff may use the iPad to hack credit card information and steal customer data?

All of these concerns are legitimate and they do require answers - check out this article for more details: http://www.bitrebels.com/technology/ipad-pos-systems-safe-or-not/

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Combine Two Images Into A Single Unique Work Of Art With Union

Combine Two Images Into A Single Unique Work Of Art With Union | Transformations in Business & Law | Scoop.it

“ The latest app from the makers of Tangent and Fragment make it incredibly easy to juxtapose multiple photos together into a single image.”


Via Jon Samuelson, Dawn Weber, Jenny Smith
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Paula Jamieson's curator insight, May 6, 5:26 PM

I love the idea of this........going to download the app right now and have a 'play'. Apps like this are often just what our learners are looking for to deliver a powerful message to their audience!

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Apple's iOS 8 Delivers Credit-Card Scanning, Better Mobile Privacy - Masters and PhDs

Apple’s reveal of iOS 8 at WWDC last week delivered a number of surprises, but users are still discovering more features, including a new credit-card-scanning option in Safari. The feature enables you to use the iPhone’s camera to scan your credit-card number when prompted by a website during ecommerce transactions.

 
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Two 34-Year-Old Aussies Are Latest Techies To Become Billionaires Thanks To Sky High Financing Round - Masters and PhDs

Two 34-Year-Old Aussies Are Latest Techies To Become Billionaires Thanks To Sky High Financing Round - Masters and PhDs | Transformations in Business & Law | Scoop.it

Scott Farquhar and Mike Cannon-Brookes are Australia’s newest billionaires after their business software company Atlassian announced this week it had closed a financing round that valued the company at $3.3 billion. T. Rowe Price and Dragoneer Investment Capital paid $150 million, which amounts to a 4.6%  stake in Atlassian.

 

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Build Australia's First Baseload Renewable Energy Plant at Port Augusta

Build Australia's First Baseload Renewable Energy Plant at Port Augusta | Transformations in Business & Law | Scoop.it

2013 was the hottest year on record for Australia and the fourth hottest on the planet since records began in 1880. It's getting hotter and hotter.

A report from the (US) National Oceanic and Atmospheric Administration states that globally, 2013 is the 37th year in a row with temperatures above the 20th century average. It also states that nine of the 10 hottest years on record have been in the 21st century (2010 is the record holder for hottest year ever).

But in a very sunny, windy Australia we are one of the best-placed nations to do something about reversing the dangerous warming trend!
We can start the rollout of a key renewable technology for Australia, Concentrated Solar Thermal Power plus molten salt storage (CSP+), by replacing the closing dirty-fired coal power stations in Port Augusta with a CSP+ plant! CSP+ is like coal or nuclear power in that it boils water at a very high temperature to create high-pressure steam but unlike coal and nuclear it uses the just the heat from the sun to heat a mixture of two liquid salts which can store the heat and thus be released into a heat exchanger at any time of the day or night to boil water to make electricity. With the right technology the sun can provide electricity 24 hours per day!

The State government cannot pay for this on its own. We have to tell the Federal government to fund and support the State government in the construction of baseload solar at Port Augusta.

It's doable, so we all just have to tell the politicians that this is what we want.

CSP+ provides baseload or dispatchable energy which is the perfect complement to wind, a variable energy provider. CSP+ with wind can provide almost all Australia's energy requirements. Download the Stationary Energy Plan 2020 at www.bze.org.au.

See an exciting 4.5 minute video explaining how Concentrated Solar Thermal Power plus molten salt storage (CSP+) works. It's focused on Gemasolar, near Seville, in Spain, the first CSP+ plant to operate 24/7 http://tiny.cc/0jahy

Download the Port Augusta plan at http://bze.org.au/node/1145
http://media.bze.org.au/Repowering_PortAugusta.pdf

Go to www.csptoday.com to see what's happening with CSP in the rest of the world


Via MARY HELEN FERRIS
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MARY HELEN FERRIS's curator insight, June 5, 4:00 PM

SIGN if you care too

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The Illustrated SEO Competitive Analysis Workflow

The Illustrated SEO Competitive Analysis Workflow | Transformations in Business & Law | Scoop.it

An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.


Via Pedro Da Silva, Os Ishmael, malek, Official AndreasCY
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malek's curator insight, May 31, 7:37 AM
Tools & data sources is your war chest.
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Simon Sinek: Why good leaders make you feel safe

What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

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7 Social Media Trends You Need To Watch

7 Social Media Trends You Need To Watch | Transformations in Business & Law | Scoop.it

When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked. "You mean that device that came out yesterday?" she replied. "Yes," he said.

Customers keep raising the bar on what they expect from businesses, said Hyder, founder and CEO of the The Marketing Zen Group, to the crowd during a breakout session at Inc.'s 2014 Growth conference in Nashville. And businesses have to work even harder to meet those expectations.

In the talk, titled “Digital Foresight: 7 Pivotal Trends Every Leader Must Know,” Hyder shared her advice for companies navigating the ever-changing world of social media. Here are the trends she says you need to follow:



Read more: http://www.inc.com/bobbie-gossage/the-giant-selfie-and-6-other-social-media-trends-to-watch.html#ixzz32WGdTLV8


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