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Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
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8 Tips for Safe Shopping on Cyber Monday

8 Tips for Safe Shopping on Cyber Monday | Transformations in Business & Law | Scoop.it

If you stay home on Black Friday, you can avoid the mobs of shoppers and getting elbowed by strangers. But shopping online isn't entirely safe, either.

With so much money exchanging virtual hands, and the growing threat of cyber crime, it’s important to take precautions. In the first 18 days of this November, online spending surpassed last year’s figure for the same number of days by 16% — reaching $10.1 billion in online transactions alone, according to research by comScore. If this is any indiction of how Cyber Monday online transactions will be, it’s safe to say shoppers should be extra aware of online threats. Mobile shoppers should be wary, too — mobile shopping has increased by 300% in the last year, making protection against viruses and malware key for safe shopping from your device.

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Google Charges Retailers to Appear on Shopping Site

Google Charges Retailers to Appear on Shopping Site | Transformations in Business & Law | Scoop.it

Whether you are looking to buy a power tool or neon jeans online, chances are you start your search on Google or Amazon.com. But which one?

Trying to stave off the competition from Amazon, Google has recently changed Google Shopping to require e-commerce companies to pay to be included in shopping results, so product listings are now ads. Inclusion used to be free.  Seems like a bad move to me ...

In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year, almost a third started on Amazon and just 13 percent on a search engine. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.

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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Transformations in Business & Law | Scoop.it
Name: Zindigo
Quick Pitch: Create your own Facebook storefront.
Genius Idea: Sellers receive a 40% sales commission -- a powerful motivating factor.

Over the past year, a number of startups and established retailers have sought to monetize online influence, giving users sales commissions on products they link to on their blogs, social media accounts and in their own, dedicated online shops.

The cut that users receive for those sales is generally modest. The Fancy offers users a 2% commission of sales made by linking to product pages on its site. Amazon offers affiliates between 4% and 8% depending on product category. StyleOwner, a startup that encourages users to sell goods through their own online fashion boutiques, offers a 10% cut of sales made on behalf of its partners, which include big-name retailers like Saks and Nordstrom.


Via Adam Atodl
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5 Retail Lessons For Ecommerce Sites

5 Retail Lessons For Ecommerce Sites | Transformations in Business & Law | Scoop.it
The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”

By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world. Here are the five to focus on.

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