Transformations in Business & Tourism
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Transformations in Business & Tourism
Personal and organizational development resources for business & tourism.  [ Also see: http://www.onlineanddistancelearning.com ]
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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | Transformations in Business & Tourism | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!

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janlgordon's curator insight, February 16, 7:55 PM

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | Transformations in Business & Tourism | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

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Anuj Saxena's curator insight, January 6, 2:28 AM
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Tactics to Improve Your Local SEO

Tactics to Improve Your Local SEO | Transformations in Business & Tourism | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.

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janlgordon's curator insight, November 8, 2016 8:28 PM

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

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janlgordon's comment, November 9, 2016 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 2016 10:51 AM
@Faiz Khan thank you
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12 Tools to Improve Your Social Analytics and Marketing

12 Tools to Improve Your Social Analytics and Marketing | Transformations in Business & Tourism | Scoop.it
This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu

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P.j. Germain's curator insight, October 23, 2016 9:14 AM

Excellent article to help you manage or better yet, become more effective with your social media strategy.

janlgordon's comment, October 24, 2016 10:43 AM
Thank you @Sherman Smith @Samuel Pavin @CDIMarcChagall @P.j. Germain @Moumita Dasgupta @Atisy Joëlle @Mehdi BH & @fredericblue :-)
janlgordon's comment, October 25, 2016 10:54 AM
Thank you @Anna :-)
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Your Security Concerns About Using Mobile Payment Are Valid

Your Security Concerns About Using Mobile Payment Are Valid | Transformations in Business & Tourism | Scoop.it
Your cell phone can be your wallet, but most people are still too worried about hackers to switch from paying with cards and cash.

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Trevor Corso's curator insight, October 5, 2016 9:05 AM
Definitely need to be careful when using your phone for payments.
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Turn Your Social Media Connections Into Sales

Turn Your Social Media Connections Into Sales | Transformations in Business & Tourism | Scoop.it
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …

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janlgordon's comment, August 18, 2016 10:38 AM
Thank you @Anna @Susan Farleigh @Skylly_W @Ricard Lloria @Jenne @Jesus Alvarez desde www.sercompetitivos.com @BSN & @malek :-)
janlgordon's comment, August 18, 2016 12:29 PM
Thank you @Stewart-Marshall :-)
janlgordon's comment, August 19, 2016 10:57 AM
Thank you @Anna & @Michael Esplana :-)
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Why Alarm Dealers Should Be Promoting Video Surveillance

Why Alarm Dealers Should Be Promoting Video Surveillance | Transformations in Business & Tourism | Scoop.it
Take advantage of video surveillance technology to improve your alarm system business.

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THE *OFFICIAL ANDREASCY*'s curator insight, August 4, 2016 11:53 AM

Are you an Alarm Dealer? You should recognize the benefits of Video Surveillance!

Andreas Christodoulou's curator insight, August 4, 2016 12:19 PM
This way alarm dealers should be promoting video cameras.
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Tech Gadgets That Make Traveling a Breeze

Tech Gadgets That Make Traveling a Breeze | Transformations in Business & Tourism | Scoop.it
They are cool, useful and must-have! Do not leave home without these top tech travel gadgets.

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Jane Shamcey's curator insight, May 26, 2016 7:03 PM
Best tech gadgets to take on holiday. 
Wilfried Andral's curator insight, May 26, 2016 7:15 PM
Travel must haves...
Stephania Savva, Ph.D's curator insight, May 26, 2016 7:19 PM
You shouldn't miss this article if you are planning to travel anytime soon! For tech enthusiasts and not only! Really refreshing read!
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45 Best Free SEO Tools for On-Page & Off-Page Optimization of your Website

45 Best Free SEO Tools for On-Page & Off-Page Optimization of your Website | Transformations in Business & Tourism | Scoop.it

A roundup of best free SEO tools for on-page and off-page optimization major in competitors analysis, link research, keyword research, content curation, content marketing and more.

 


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5 reasons Outsourcing IT can be good Business

5 reasons Outsourcing IT can be good Business | Transformations in Business & Tourism | Scoop.it
Outsourcing is often seen as a taboo topic by aspiring entrepreneurs. On one hand outsourcing is great for reducing overhead, something any smart business

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Ibrahim Rahmani's curator insight, January 29, 2015 4:41 AM

Make your service offerings better with high quality deliverables and decrease the lead time it takes for your product to reach the marketplace. Thus you would be faster in getting your ideas converted into products and better at delivering the value-added proposition.

Sudeep Sirur's curator insight, March 16, 2015 2:20 AM

Now outsourcing is IN. It is the most trusted way to get things done for low cost.

Kevin Brylle's curator insight, March 17, 2015 1:17 AM

Reasons to outsource.. 

http://virtualteam.ph/10-reasons-start-outsourcing-web-development-projects/

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The Importance of a Business Management Degree

The Importance of a Business Management Degree | Transformations in Business & Tourism | Scoop.it
This infographic depicts the importance of a business management degree, the reasons for taking it, the main professions, the average salaries, and how to find a good business school.
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Masters of Accounting Programs

Masters of Accounting Programs | Transformations in Business & Tourism | Scoop.it
A masters of accounting degree is essential if you want to progress as a public accountant. Find out what the courses are, what employers expect, certification, and more ..
Stewart-Marshall's insight:

These degrees are professional graduate programs that have been designed to be studied by students who want to work within the public sector or an institution that requires Certified Public Accounting (CPA) registration for its accounting personnel. 

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Understanding Fixed, Variable and Marginal Costs in Economics Online Course

Understanding Fixed, Variable and Marginal Costs in Economics Online Course | Transformations in Business & Tourism | Scoop.it
ALISON Free Online Courses: Understanding Fixed, Variable and Marginal Costs in Economics
Stewart-Marshall's insight:

This free online economics course will be of great interest to all professionals in economics, finance and business who would like a greater knowledge and understanding of fixed, variable and marginal costs, and to all learners who would like a greater insight into the factors that determine these key costs in economics.
Understanding Fixed, Variable and Marginal Costs in Economics is originally from and published by Khan Academy and has a duration of 1-2 Hours for the average learner.

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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Transformations in Business & Tourism | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research

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janlgordon's curator insight, January 27, 6:15 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Didier C Touboul's curator insight, January 31, 11:55 AM
Basics for SEO, the right keyword selection
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10 Simple Things That Teams Expect From Their Leader

10 Simple Things That Teams Expect From Their Leader | Transformations in Business & Tourism | Scoop.it
To build a great team, do these 10 simple things.
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Marc Kneepkens's curator insight, December 22, 2016 3:11 PM

What do YOU expect from a leader?

 

JASON CAVNESS's curator insight, December 26, 2016 11:58 AM
10 Simple Things That Teams Expect From Their Leader
donhornsby's curator insight, December 27, 2016 10:21 AM
Leaders who meet all 10 of these expectations will have built a loyal, committed team that they can rely upon, a team that is engaged and will do its best to be successful.
 
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What turns a Manager into a Leader? 

What turns a Manager into a Leader?  | Transformations in Business & Tourism | Scoop.it
What turns a manager into a leader?

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rodrick rajive lal's curator insight, November 5, 2016 1:43 AM
A moot question for leadership is 'What turns a Manager into a Leader?' People are appointed for Managerial positions, but what marks exceptional Managers apart from the rest is their ability to lead others. It is not just the post but their character traits that matter!
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How to Build a Culture of Collaboration within your Business

How to Build a Culture of Collaboration within your Business | Transformations in Business & Tourism | Scoop.it
It’s the dream isn’t it? Everyone working together in perfect harmony, achieving a collaborative network that positively affects productivity. Like every good dream it is possible. With some planning and vision you can soon have your team working together as one! So what exactly is the formula to achieving a culture of collaboration? Although every company has a slightly different take on this, the businesses who achieve success also share some common ground. Building a culture of collaboration

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itssamveg's curator insight, October 16, 2016 2:24 AM
Well this is important for a perfect business.
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The Growth of Cloud Computing Markets

The Growth of Cloud Computing Markets | Transformations in Business & Tourism | Scoop.it
Cloud computing has taken markets by storm. Learn about what the term entails and why it is rapidly growing.

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THE *OFFICIAL ANDREASCY*'s curator insight, August 30, 2016 11:19 AM

Seamlessly accessing data through the cloud, has led to a rapid increase in cloud computing markets. Know more here.

Andreas Christodoulou's curator insight, August 30, 2016 11:33 AM
Know why cloud computing markets have evolved over the last years and what more it is expected from them in the future: http://tinyurl.com/CloudComputingGrowth
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100 Persuasive Email Subject Lines (According to the Experts)

100 Persuasive Email Subject Lines (According to the Experts) | Transformations in Business & Tourism | Scoop.it
Ever wonder why people won't open your emails?

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rodrick rajive lal's curator insight, August 12, 2016 5:03 AM
Strangely enough, being tech savvy has not translated into effective communication skills. E-Mails are just another form of letters thus like all effective formal letters, E-Mails too need to have an effective subject line. It is not surprising that in today's hectic times, people scarcely move beyond the statement of the subject. The subject line is perhaps the most important part of the E-Mail because it is a window into the letter/ e-mail.
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40 Essential Online Apps for Businesses, Online apps to help Businesses become more productive, efficient, secure & creative

40 Essential Online Apps for Businesses, Online apps to help Businesses become more productive, efficient, secure & creative | Transformations in Business & Tourism | Scoop.it

Online apps to help businesses become more productive, efficient, secure and creative.


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Grant Sincock's comment, July 8, 2016 1:37 AM
This article was written in 2011.....
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10 Blogging Tools that will Make you a Better Blogger

10 Blogging Tools that will Make you a Better Blogger | Transformations in Business & Tourism | Scoop.it
Producing high-quality content can be difficult to do, especially if you need to update your blog on a regular basis to maintain your readership. Fortunately, these 10 blogging tools will help you blog more efficiently and more effectively:

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Linda Buckmaster's curator insight, November 28, 2015 2:32 AM

We know only too well that producing high-quality content can be difficult to do, especially if you need to update your blog on a regular basis to maintain your readership. Fortunately, these ten blogging tools will help us blog more efficiently and more effectively:

Brenda Carey's curator insight, December 3, 2015 6:45 PM

Some great tools that I didn't know about. Had to share.

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SEO: Google to make ‘Mobile-friendly’ a Ranking Signal

SEO: Google to make ‘Mobile-friendly’ a Ranking Signal | Transformations in Business & Tourism | Scoop.it

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.


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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Transformations in Business & Tourism | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


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Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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Studying An MBA In Project Management

Studying An MBA In Project Management | Transformations in Business & Tourism | Scoop.it
This page gives more details of studying an MBA in project management, about salaries and jobs, and provides links to schools with suitable programs.
Stewart-Marshall's insight:

A project manager is the person responsible for the planning, execution and coordination of a project. They are required to think outside of the box and present innovative and realistic solutions to any problems that might prevent the project achieving its objectives on time and on budget.  A project management masters will provide you with the skills required for this challenging position. 

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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | Transformations in Business & Tourism | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?

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Anita Windisman's curator insight, January 11, 2013 9:07 AM

Are you sharing content?  SlideShare is a great way to do that.  And, if you didn't know, SlideShare is LinkedIn's sister company!