Transformations in Business & Tourism
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Transformations in Business & Tourism
Personal and organizational development resources for business & tourism.  [ Also see: http://www.onlineanddistancelearning.com ]
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Random House and Penguin Merge to Take on Digital Publishing Market

Random House and Penguin Merge to Take on Digital Publishing Market | Transformations in Business & Tourism | Scoop.it
Random House and Penguin will combine their book publishing operations in a merger to better position themselves for the era of digital publishing.

Bertelsmann and Pearson, the parent companies of Random House and Penguin, respectively, announced Monday that the two book publishers would form a new company in late 2013 called Penguin Random House. 

The goal of the merger appears to be bolstering their presence in emerging markets and doubling down on the digital publishing industry. ”The combined organisation will have a stronger platform and greater resources to invest in rich content, new digital publishing models and high-growth emerging markets,” the companies said in a joint press release.

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5 Low-Cost Social Media Marketing Strategies for Authors

5 Low-Cost Social Media Marketing Strategies for Authors | Transformations in Business & Tourism | Scoop.it
Authors can tap social media in creative ways to promote their books and book tours.

“Traditional publishers pretty much do nil when it comes to marketing a book, unless you’re Stephen King or happen upon a hit about sparkly vampires,” says Erika Napoletano, author of The Power of Unpopular. “We have to turn to resources like social media to get the job done.”

But beyond the basics — building a website, creating a basic Facebook page and a Twitter account — how can you use social media tools to generate sales for your books with a limited budget?

Here are five creative approaches to consider.

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